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Meet Lauren Armes: The Aussie Entrepreneur With Worldwide Wellness In Her Sights https://ift.tt/2s3WsS4 With just six months remaining on her UK visa, it was crunch time for Australian native and Welltodo founder Lauren Armes. Having moved across the world for a marketing role within an architecture firm, she spotted, in the nick of time, a gap in the market for a UK-based digital publication covering consumer trends in the wellness industry. Today, Welltodo, the wider wellness industry and Armes are all unrecognizable from the company’s launch four years ago. The former, now profitable, offers wellness news, insights, training, careers and events. The wellness industry is now worth over $3.72 trillion, representing more than 5 per cent of all global economic output. Armes, meanwhile, is a successful business mentor, coach and columnist – and will be speaking on her trials and tribulations at the International Business Festival next month. Philip Salter: What are the biggest challenges faced by today? Lauren Armes: We’ve grown organically and without any outside investment, so naturally our challenge has been reaching our audience and prioritizing opportunities based on limited resources. Our biggest opportunity today is overseas expansion, and how we replicate our UK success in other markets. We recently launched our event series in Asia, focusing on Singapore, Hong Kong and Malaysia, where wellness is picking up momentum. Salter: How are you approaching international expansion? Armes: Having an online audience enabled us to create internationally relevant content, but it was only half of the puzzle. We had to translate that content into ticket sales for our international events, which relied on nurturing relationships through our market director on the ground. We’ve learnt that things take a lot longer than expected, but that there is an advantage to taking your time, reiterating and constantly responding to new information – rather than assuming all will operate as it does in the UK. Salter: How has tech made an impact on your business? Armes: Welltodo was founded around digital content, but this has also fed into the offline work we do. We created an online community with an interest in the business of wellness, and this translated into the success of our Founder Series and annual Welltodo Summit. Engaging with industry thought-leaders online, particularly through social media, enabled us to more clearly define our proposition and isolate the key problems we could solve in the marketplace through business coaching, online learning, recruitment and directory services. Salter: Access to skilled workers remains a perpetual challenge for entrepreneurs. What is Welltodo’s approach to attracting the next generation of talent? Armes: We incorporate a jobs marketplace into our own offering, working with brands in the wellness sphere to attract talented candidates with passion for the industry. There’s a growing tribe of individuals who see the global growth trajectory and want to transition into wellness, so our pool of talent is expanding. We then tap into this pool ourselves when looking to make new hires, while offering existing employees benefits like career coaching and access to a gym. Salter: What are your ambitions for the future? Armes: We want to make ourselves indispensable to the global wellness industry, and support millions worldwide to launch, grow a career or scale a business within it. Our success will depend on people questioning their own professional fulfillment and recognizing the opportunities that exist within this industry as consumers become more discerning about the products and services they consume. Collectively we’re here to support the continued growth of wellness and see more people translate a passion for wellbeing into a profitable and successful career. Business via Forbes - Entrepreneurs https://ift.tt/dTEDZf May 23, 2018 at 11:39AM
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