RICK REA: Helping You Grow Through Online Marketing
  • Home
  • Blog
    • Social Media News
    • SEO Marketing News
    • Digital Trends News
    • Photography News
    • Mobile Marketing
    • Business News
    • Gadget News
    • Printing News
  • Contact
  • About
  • Subscribe


Tips For Tying Social Media To Your Organizations Bottom Line

1/29/2019

0 Comments

 


Tips For Tying Social Media To Your Organization’s Bottom Line

http://bit.ly/2MGGPZU

Too often, businesses think of social media only in very fuzzy terms, without actually drilling down into the specific reasons why they are using it. But companies at the leading edge of social media are taking things one step further – they are building out sophisticated frameworks for understanding how social media can impact not just the business as a whole, but also every business unit and every stakeholder within that business.

Social ecosystems

One very interesting framework starts out by thinking of the different types of social content within your organization in terms of a “social ecosystem.” This includes your customer communities, your social networks, your social media profiles, and your community platforms. Each of these serves a different underlying purpose. Some of these, for example, might serve as “listening posts” where you get closer to the voice of the customer. Others might act as platforms for customers to collaborate with fellow users, followers and fans.

The continuum from collaboration to community

It’s also possible to think about social as providing a vast continuum of value. At one end of the continuum, you have social CRM, which is all about generating insights, analysis and intelligence about your customers. At the other end of the continuum, you have mass market social media (Facebook, Twitter, etc.) As you move along the continuum from pure CRM to mass market social media, you start to get into collaborative social tools. Move even further away, and you start to get into customer communities and social media platforms that encourage sharing and interaction. Thus, as you move along the spectrum, you will move from insights and intelligence, then to collaboration, and then to community.

Objectives, Goals, Strategies and Tactics (OGST)

Once you have a big picture view of your social ecosystem, it’s time to think in terms of putting goals and metrics into place for each of these ecosystem components. One way of doing that is by using the OGST (Objectives, Goals, Strategies, Tactics) framework. In other words, there should be a clear objective and goal for every component of your social ecosystem. And you should then back up those objectives and goals with clear strategies and tactics. For example, one piece of your social ecosystem might be based around customer advocacy, while another is based around lead generation. So how are you going to achieve those objectives and goals?

The many dimensions of social media value

It’s also important to be able to think about the various ways that social media creates value for your organization. Often, each element of your social ecosystem will contribute value in several different ways. For example, some social tools might be best for making direct sales to customers. Others might be good at boosting overall brand awareness. But the same tools used for direct sales can also be used for lead generation, and the same tools used for brand awareness can also be used for customer advocacy.

By thinking about the various components of social media value, it becomes much easier to communicate to management and board members why your organization is investing so much time and resources into social. The goal, of course, is to be able to show how social media is tied into the entire customer lifecycle. This includes the time when the customer first starts investigating your products, the time he or she purchases that product, and the time when he or she starts to form deeper bonds of loyalty with your organization. By using social media, you can ensure not just a happy customer, but also a happy repeat customer.

The post Tips For Tying Social Media To Your Organization’s Bottom Line appeared first on Social Media Explorer.





Social Media

via Social Media Explorer http://bit.ly/2onGYog

January 29, 2019 at 03:37PM

0 Comments



Leave a Reply.


    Amazing WeightLoss

    Click Here!

    Categories

    All
    Analyze Top Competitors
    Anti-Abuse
    Apple
    Apple Watch
    Blog Posts
    Brainstorm
    Brand Awareness
    Communications
    Content Marketing
    Conversion Rates
    Editorial Calendar Tips
    Engagement
    Facebook
    Google Analytics
    How To Marketing Tips
    Influencer
    Instagram
    Instagram Live
    Keyword Search
    Marketing
    Marketing Automation
    Picture Quotes
    Podcasts
    Recording Videos
    Repurpose Blogs
    Research Trends
    Sales Funnel
    SEO Marketing
    Sharing Posts
    Slide Shows
    Smartwatch
    Social Media Marketing
    Social Media News
    Social Media Tools
    Social Selling
    Target Marketing
    Twitter
    Twitter Notifications
    User Interaction
    Video
    Video Marketing

    Archives

    November 2020
    October 2020
    September 2020
    August 2020
    July 2020
    June 2020
    May 2020
    April 2020
    March 2020
    February 2020
    January 2020
    December 2019
    November 2019
    September 2019
    August 2019
    July 2019
    June 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    November 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    December 2017
    November 2017
    October 2017
    September 2017
    August 2017
    July 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017

    RSS Feed

All content copyrighted (C) 2010 ~ 2020
​All Photos & Content Used Under Creative Commons
​www.RickRea.com 701-200-7831
Privacy Policy
  • Home
  • Blog
    • Social Media News
    • SEO Marketing News
    • Digital Trends News
    • Photography News
    • Mobile Marketing
    • Business News
    • Gadget News
    • Printing News
  • Contact
  • About
  • Subscribe