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The Beginners Guide to Online Marketing http://bit.ly/1hswf7m The most extensive and comprehensive introduction to online marketing that you’ll find anywhere.
1. Be Laser Focused on Your CustomersYour customers, prospects, and partners are the lifeblood of of your business. You need to build your marketing strategy around them. Step 1 of marketing is understanding what your customers want, which can be challenging when you’re dealing with such a diverse audience. This guide will walk you through (1) the process of building personal connections at scale and (2) crafting customer value propositions that funnel back to ROI for your company. Get Started 2. Build Your Marketing FrameworkMediocre marketers think in terms of campaigns. Great marketers think in terms of growth frameworks. Learn how to position your marketing strategy into a sustainable, ROI-positive revenue engine for your brand. Gone are the days of shallow branding. Leverage metrics to build a solid revenue stream. Get Started 3. Develop Your Brand’s StoryWhen people spend money, they’re thinking with both their rational and emotional brains. The most effective marketing frameworks appeal to both. Storytelling is one of the most powerful tools that your company can wield to build customer connections. This guide will walk you through the mechanics of cultivating your company’s story. Get Started 4. Get ‘Em to Your Site: Foundations of Traffic AcquisitionYou can have the most amazing web storefront, blog, or product in the world, but if you’re not getting traffic, your business’s growth strategy will fall flat. This post will walk you through some of the most common free and paid traffic acquisition frameworks for bringing visitors to your website. Get Started 5. Get the Plumbing Right: Foundations of Conversion OptimizationTraffic acquisition is only half the marketing equation. You need to invest the time in building a strategy for driving sales. Conversion optimization is the practice of (1) converting first-time visitors into customers and (2) converting first-time customers into repeat buyers. This post will teach you how. Get Started 6. Build Audience Connections with Content MarketingContent marketing is more than just blogging. When executed correctly, content including articles, guides (like this one), webinars, and videos can be powerful growth drivers for your business. Focus on building trust and producing amazing quality. And most of all, make sure that you’re capturing the right metrics. Create content to generate ROI. Measure the right results. This guide will teach you how. Get Started 7. Find Customers with Paid Channel AdvertisingPaid channel marketing is something you’ve probably come across in some form or another. Other names for this topic include Search Engine Marketing (SEM), online advertising, or pay-per-click (PPC) marketing. Very often, marketers use these terms interchangeably to describe the same concept — traffic purchased through online ads. Marketers frequently shy away from this technique because it costs money. This perspective will put you at a significant disadvantage. It’s not uncommon for companies to run PPC campaigns with uncapped budgets. Why? Because you should be generating an ROI anyway. This post walks through the basics of how. Get Started 8. Amplify 1:1 Connections with Email MarketingEmail marketing has a bad rap. Why? Because in the majority of cases, it’s spammy. When executed correctly, email marketing can be incredibly powerful. The trick is to prioritize the human-to-human connection above the sale. Balance automation with a personal touch. This post will teach you how. Get Started 9. Drive Incremental Sales Through Affiliate MarketingIt’s hard to believe that the Internet is now multiple decades old. Affiliate marketing has been around since the earliest days of online marketing. It’s a great solution for businesses that are risk-averse or don’t have the budget to spend on upfront marketing costs. Use affiliate marketing to build a new revenue stream for your ecommerce or B2B business. Get Started 10. Get Found with SEOSearch engines are a powerful channel for connecting with new audiences. Companies like Google and Bing look to connect their customers with the best user experience possible. Step one of a strong SEO strategy is to make sure that your website content and products are the best that they can be. Step 2 is to communicate that user experience information to search engines so that you rank in the right place. SEO is competitive and has a reputation of being a black art. Here’s how to get started the right way. Get Started 11. Get the Word Out with PRYou’ve launched an amazing product or service. Now what? Now, you need to get the word out. When done well, good PR can be much more effective and less expensive than advertising. Regardless of whether you want to hire a fancy agency or awesome consultant, make sure that you know what you’re doing and what types of ROI to expect. Relationships are the heart and soul of PR. This guide will teach you how to ignore the noise and focus on substantive, measurable results. Get Started 12. Launch Your Social StrategyYour social media strategy is more than just a Facebook profile or Twitter feed. When executed correctly, social media is a powerful customer engagement engine and web traffic driver. It’s easy to get sucked into the hype and create profiles on every single social site. This is the wrong approach. What you should do instead is to focus on a few key channels where your brand is most likely to reach key customers and prospects. This post will teach you how to make that judgment call. Get Started 13. A Quick Note on MobileMost businesses aren’t optimized for the mobile web, and that’s a problem. We operate in a cross-platform world. Smartphones and tablets are taking over. If you’re not optimizing your site for mobile visitors, you are likely losing money. Learn how to craft a data-driven mobile approach. This guide will help you learn the ropes. Get Started Social Media via Quick Sprout http://bit.ly/UU7LJr May 14, 2019 at 10:09PM
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