Pinterest SEO: What Are Your Customers Searching For?
Is Pinterest SEO a part of your social media strategy? If your brand is active on the platform, then it should be.
Pinterest may be more known as a social network for sharing recipe ideas, décor inspiration, and DIY hacks. But the site also doubles as one of the biggest search engines on the web.
If your Pinterest content isn’t optimized for Pinners’ searches, you may be missing out. Keywords are building blocks for search engine optimization—and Pinterest is basically a visual search engine.
Using the right Pinterest keywords will help your content reach the right audience.
There are a few ways to do keyword research on Pinterest, like using guided search to see automatic suggestions or drawing inspiration from hashtags. But lucky for you, we’ve got the top 100 Pinterest keywords—and tips on how to use them—right here.
Bonus: Download a free guide that teaches you how to make money on Pinterest in six easy steps using the tools you already have.
The top 100 search keywords on Pinterest
Data taken from August 2017 – August 2018
Key takeaways to inform your Pinterest SEO strategy
How can you use this list to tailor your Pinterest SEO strategy?
For starters, if there are themes on the list that align with your business objectives, make sure you are using the right keywords.
Here are a few more takeaways:
Use keywords to inspire your content calendar
Depending on your business objectives, these keywords can be used to inspire content for the coming year. If you’re a clothing retailer, for example, create boards and Pins for each season.
Recipes are popular on Pinterest. Almost one in every six of the top 500 search keywords has the word “recipe” in it.
For companies in the health and food space, consider creating recipes that correlate with these Pinterest keywords. Bonus points if they meet Keto Diet standards: “Keto” appeared in the top 100 keywords four times.
Plan like a Pinner
Pinners are planners, which means that seasons, holidays, and life events influence the keywords they search with. For example, instead of looking for “nail inspiration,” more Pinners are looking for “summer nails” and “fall nails.”
Holidays such as Christmas, Valentine’s Day, Thanksgiving, and Halloween all appear in the list, too. And important life events like weddings and birthdays are also popular.
According to Pinterest, Pinners tend to start search twice as early as people on other platforms. So, if you decide to create on-brand holiday content, plan to do it in advances.
You can also use Pinterests’ Possibilities Planner for additional stats and keyword inspiration.
Pinners are aspirational
Because Pinners are planners, they’re often searching early for inspiration. The word “ideas” appears 16 times in the top 100 Pinterest keywords.
If you want your content to be one of the ideas they find, consider including the word “ideas”, too.
The top 100 Pinterest keywords show that Pinners are goal-setters, too. Inspirational and motivational quotes are in high demand, as are “relationship goals” and “healthy,” “diet,” and “low-carb” options.
Don’t be too generic
Generic keywords are useful, but think about accompanying them with descriptive detail, too. For example, “recipe” is the most popular word on the list, but it’s never used alone. “Christmas decorations” ranks before “Christmas” and “fall outfits” and “summer outfits” rank before “outfits.”
Put keywords in your board, too
It’s not all about the Pins. Use top performing keywords to inform board names, descriptions, and categories.
You can also add them to your profile so long as it makes sense to do so.
Try using keywords as hashtags, too
If Pinners are searching for these keywords at high rates, there’s a good chance the hashtag equivalents are being followed by many Pinners, too.
Don’t worry about keyword variations
Those of you that noticed the incorrect spelling of “hair styles,” might have wondered if it’s necessary to include variations of keywords in your descriptions. The answer is no. Pinterest automatically does this for you behind-the-scenes. So avoid keyword-stuffing your descriptions.
Put money behind what’s popular
If your brand uses Pinterest Ads, keyword targeting can help you rank higher with audiences searching for specific ideas. Consider allocating a higher portion of your ad spend behind the appropriate high-volume keywords in order to maximize ROI.
Make sure to track your keyword performance.
Bonus: Download a free guide that teaches you how to make money on Pinterest in six easy steps using the tools you already have.Get the free guide right now!
10 SEO tips for Pinterest
Keywords are a crucial component of Pinterest SEO, but there are also other ways to optimize for the Pinterest search engine. Here are some additional tips:
1. Write thoughtful Pin descriptions
Don’t just tag your description with an assortment of popular words. Good descriptions help your Pin perform better, and that in turn can improve your Pin’s SEO ranking.
Tell Pinners about your Pin, where it links to, and include a strong call-to-action.
2. Use Rich Pins
Rich Pins are essentially Pins with more detail, and that added detail can improve ranking. There are four types of Rich Pin: app, product, recipe, and article.
3. Pin in the optimal ratio
Pinners have gone mobile: 85 percent of all Pinterest searches happen on smart devices. That means Pins with vertical images tend to perform better than squares or horizontal pictures. The optimal aspect ratio is 2:3 (600 pixels wide: 900 pixels high).
4. Optimize your Pinterest Boards
Just like with Pins, quality board names and descriptions will also improve SEO performance.
Don’t forget to pick a relevant board category, too. To do this, select the pencil icon in the lower right section of your board, and select the category that best describes it.
The same goes for your profile. Be sure to have a SEO-friendly username, fill out the “about you” section, and upload a profile picture.
5. Save Pins to Relevant Boards
The more consistent you are on Pinterest, the better. Once you create a Pin, the first board you pin it too will remain associated with it. So, the more relevant the Pin is to the board, the better the chances it will rank well.
6. Claim your website
Pinterest prioritizes Pins that are created by the owner of the appropriate website. To connect your website with your content, you’ll need to claim your website. An added advantage is that once you’ve claimed your website, you’ll unlock additional analytics on Pinterest and website content performance.
7. Create fresh content from your website
Because Pinterest prioritizes Pins that are created by the website’s owner, it can be a good idea to create content from your website. Before you do, you can check to see what people are already pinning from your site by typing https://www.pinterest.ca/source/[yoursite] into your browser.
8. Avoid duplicate content
There are rumors Pinterest plans to crackdown on this, and besides, fresh is always better.
9. Pin consistently
Pinterest favours regular and consistent Pinners. So, instead of Pinning everything in one go, Pin at regular intervals. To maximize performance, make sure to Pin at the best time of day. You can determine optimal times based on audience location stats and by looking for high engagement periods in your analytics.
10. Aim for engagement
Healthy engagement metrics can have a positive effect on SEO. Work to maintain an active follower base.
And most importantly, conduct regular analytics reports to see what’s working and what’s not, and tailor your strategy accordingly. Brush up with our simple guide to using Pinterest Analytics.
Save time managing your Pinterest presence using Hootsuite. From a single dashboard you can compose, schedule, and publish Pins, create new boards, Pin to multiple boards at once, and run all your other social media profiles. Try it free today.
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February 28, 2019 at 08:12AM
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