New LinkedIn Ads Features
On this week’s Social Media Marketing Talk Show, we explore new LinkedIn ads features and Snapchat partnering with Amazon on new visual search tools. Our special guest this week is AJ Wilcox.
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For this week’s top stories, you’ll find timestamps below that allow you to fast-forward in the replay above.
LinkedIn Unveils Group Experience: LinkedIn rebuilt LinkedIn Groups “from the ground up” and began re-releasing it across mobile and desktop earlier this month. The new LinkedIn Groups experience offers more dynamic conversations with embeddable videos, multiple images, and other rich media in posts, alerts, and much more. LinkedIn states that all groups are currently being migrated to the new experience. (7:00)
LinkedIn Rolls Out Dynamic Ads to Campaign Manager: LinkedIn dynamic ads are now available to all businesses in Campaign Manager. These new dynamic ads will be automatically personalized based on publicly available information from LinkedIn’s member profiles and will leverage LinkedIn’s powerful advertising tools and templates. (14:08)
LinkedIn Rolls Out Automated Bidding for Sponsored Content: LinkedIn is rolling out automated bidding for sponsored content. This new tool uses “a powerful combination of machine learning and pacing algorithms… [to] find the perfect bid for your Sponsored Content campaigns to get you the most results.” (23:54)
Snapchat Partners With Amazon on New Visual Search Tools: Snapchat is testing a new way to search for products on Amazon right from the Snapchat camera. Snapchat users can simply point their camera at a physical product or barcode, then press and hold on the camera screen to get started. Once the item or barcode is recognized, an Amazon card will appear on-screen, surfacing a link for that product or similar ones available on Amazon. (31:23)
Engadget reports that Snapchat is rolling out this new feature slowly and is currently testing it with “a small percentage of users.”
Snapchat Expands Shoppable Snap Ads to All Advertisers: In addition to rolling out an integration with Amazon, Snapchat will make shoppable snap ads available to all advertisers via its self-serve ad-buying platform in October and is allowing advertisers to import product catalogs and other existing assets to automatically create story ads, snap ads, and the new shoppable snap ads. (36:05)
Snapchat also introduced new advanced pixel targeting features and announced the addition of more than 30 new agency partners tasked with helping advertisers build their eCommerce and direct response campaigns on the app.
Snapchat Adds Musical GIFs: Snapchat partnered with TuneMoji to enable users to send musical GIFs in chats and in stories. Business Insider notes that users will need to have both TuneMoji and Snapchat downloaded to send musical GIFs and they’ll have to open TuneMoji to select a GIF to send. They currently can’t open Snapchat and then send musical GIFs from inside the app. The two companies are working on a closer integration in the future. (38:17)
Snap Inc. Debuts Two New Spectacles Styles and Announces Highlight Stories: Snap Inc. introduced two new styles of Spectacles: Nico and Veronica. The company also announced that later this fall, it will also roll out a new Snapchat feature that automatically curates your Spectacles snaps into a single highlight story. (40:05)
Other News Mentioned
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September 29, 2018 at 05:06AM