RICK REA: Helping You Grow Through Online Marketing
  • Home
  • Blog
    • Social Media News
    • SEO Marketing News
    • Digital Trends News
    • Photography News
    • Mobile Marketing
    • Business News
    • Gadget News
    • Printing News
  • Contact
  • About
  • Subscribe


Instagram Branded Content Ads: New Advertising Partnerships for Brands and Influencers

6/15/2019

0 Comments

 
http://bit.ly/2Xh4kAK

Instagram Branded Content Ads: New Advertising Partnerships for Brands and Influencers

http://bit.ly/2XeX1Jz

Instagram Branded Content Ads: New Advertising Partnerships for Brands and Influencers

by Grace Duffy / June 15, 2019 / Leave a Comment

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

On this week’s Social Media Marketing Talk Show, we explore Instagram branded content ads for brands and influencers, and Snapchat’s new native checkout feature with special guest, Kate Talbot.

Tune In to the Social Media Marketing Talk Show

Watch this week’s show:

VIDEO

You can also listen to the show as an audio podcast, found on iTunes/Apple Podcast, Android, Google Play, Stitcher, and RSS. New episodes publish every Monday.

About Our Special Guest

Kate Talbot is a marketing consultant, speaker, and has led social media at Virgin America and Kiva. She is the author of the best-selling Snapchat book, Oh Snap! You Can Use Snapchat for Business.

Use the timestamps below to fast-forward to our top stories in the replay above.

  • 5:45 Branded Content Ads on Instagram
  • 13:58 Snapchat multi-snaps and event planning
  • 17:15 Bitmojo sticker replies on Snapchat
  • 18:40 Snapchat native checkout
  • 24:15 New Facebook Watch stats

divider

Instagram Introduces Branded Content Ads from Influencer Posts: Instagram rolled out branded content ads to all advertisers, making it possible for brands to create ads using organic posts from the influencers with which they have relationships. Branded content ads for feed will be available to all advertisers in the coming weeks and for Stories over the coming months.

 Instagram is rolling out branded content ads to all advertisers, making it possible for brands to create ads using organic posts from the influencers with which they have relationships.

Snapchat Tests New Features, Interactive Stickers, and Replies: Snapchat is reportedly testing three new features. These possible updates include “multi-Snaps” in the composer, which enables users to create and post a string of Snaps all together, a new Group Chat sticker, and a collection of Bitmoji sticker replies for Snaps.

Snapchat is testing Multi Snaps. $SNAP pic.twitter.com/MX55uJSGEu

— Everything Snap (@EverythingSnap) June 10, 2019

How to Make Better “Data-Driven” Marketing Decisions in Less Time—Online! Starts June 24th

Snapchat also appears to be integrating an event planning functionality into its platform. Like Facebook Events, this new Snapchat feature would enable users to create an event; add details like name, location, and time; and facilitate a group chat for invitees.

Snapchat is building Event Invites

Swipe up on a invite to join a group chat for the event pic.twitter.com/8yad1Ji6EI

— Jane Manchun Wong (@wongmjane) June 7, 2019

Snapchat Brings Native Checkout to Select Influencers: Snapchat introduces a native shop and checkout feature. While the native checkout feature will be available to U.S. users, shops (powered by Shopify) are currently limited to only five official accounts.

The accounts with access to the in-app shop feature, accessible on an account’s page, include Kylie Jenner of Kylie Cosmetics, Kim Kardashian of KKW Beauty, Shay Mitchell’s Béis, Spencer Pratt’s Pratt Daddy Crystals, and Bhad Bhabie of BHADgoods. Snap Inc. confirms plans to release the tool to more accounts in the coming weeks.

On Snapchat, influencers will get to launch their own shops on the platform before brands https://t.co/ehxD4wI74l

— Digiday (@Digiday) June 6, 2019

The native checkout feature is limited to Snapchat users in the U.S. Due to privacy and data requirements, international users are directed to a mobile website.

Facebook Reports New Stats Around Facebook Watch: Facebook reports that Facebook Watch, which debuted globally less than a year ago, now boasts more than 720 million users monthly and 140 million daily users spend at least one minute on Watch. On average, daily visitors are spending on average 26 minutes on Watch videos. Brands using ad breaks to monetize these videos tripled in the last year.

Facebook reports that Facebook Watch, which debuted globally less than a year ago, now boasts more than 720 million users monthly and 140 million daily users spend at least one minute on Watch.

Facebook is looking to entice both advertisers and viewers with new capabilities around social viewing and more original programming. It is also looking to forge more global partnerships with entertainment and sports programming to deliver a wide range of content and collaborations between creators and digital publishers on Watch.

Other News Mentioned


Want to catch our next show live?
Click here to subscribe or add our show to your calendar.

How to Make Better “Data-Driven” Marketing Decisions in Less Time—Online! Starts June 24th





Social Media

via Social Media Marketing | Social Media Examiner http://bit.ly/1LtH18p

June 15, 2019 at 05:02AM

0 Comments



Leave a Reply.


    Amazing WeightLoss

    Click Here!

    Categories

    All
    Analyze Top Competitors
    Anti-Abuse
    Apple
    Apple Watch
    Blog Posts
    Brainstorm
    Brand Awareness
    Communications
    Content Marketing
    Conversion Rates
    Editorial Calendar Tips
    Engagement
    Facebook
    Google Analytics
    How To Marketing Tips
    Influencer
    Instagram
    Instagram Live
    Keyword Search
    Marketing
    Marketing Automation
    Picture Quotes
    Podcasts
    Recording Videos
    Repurpose Blogs
    Research Trends
    Sales Funnel
    SEO Marketing
    Sharing Posts
    Slide Shows
    Smartwatch
    Social Media Marketing
    Social Media News
    Social Media Tools
    Social Selling
    Target Marketing
    Twitter
    Twitter Notifications
    User Interaction
    Video
    Video Marketing

    Archives

    November 2020
    October 2020
    September 2020
    August 2020
    July 2020
    June 2020
    May 2020
    April 2020
    March 2020
    February 2020
    January 2020
    December 2019
    November 2019
    September 2019
    August 2019
    July 2019
    June 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    November 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    December 2017
    November 2017
    October 2017
    September 2017
    August 2017
    July 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017

    RSS Feed

All content copyrighted (C) 2010 ~ 2020
​All Photos & Content Used Under Creative Commons
​www.RickRea.com 701-200-7831
Privacy Policy
  • Home
  • Blog
    • Social Media News
    • SEO Marketing News
    • Digital Trends News
    • Photography News
    • Mobile Marketing
    • Business News
    • Gadget News
    • Printing News
  • Contact
  • About
  • Subscribe