How to Use YouTube Live to Engage Your Audience: A Step-by-Step Guide
YouTube Live transforms online video into an interactive experience. With more than 500 hours of video uploaded every minute, live streams are a way to stand out from the crowd. And draw a crowd.
But, don’t just release a product reel or host a static tutorial. Make it a virtual event. Create buzz with reveals, announcements, and special guests. Get interactive with live Q&As and the added element of spontaneity.
Bonus: Get the step-by-step social media strategy guide with pro tips on how to grow your social media presence.
How to start streaming with YouTube Live
New to YouTube live streaming? Once you’ve set up your channel and equipment, all it takes to broadcast is the click of one button.
Here’s how to go live on YouTube.
Enable your channel
Before you can live stream, your YouTube channel needs to be verified. If you haven’t done that yet, go to www.youtube.com/verify to add your phone number and receive a verification code. Then proceed with the following steps.
Note: It takes 24 hours to activate your account for live streaming.
Note: You need more than 1,000 subscribers to live stream on mobile.
Decide how you want to record your live stream
There are three primary recording options for YouTube streaming:
The camera on your laptop or device is an easy, software-free way to record. But what you gain in convenience, you lose in quality. With an encoder (a.k.a streaming software), you can use better audio/video gear, multiple cameras (including desktop), and more.
Before you go live, make sure you’ve prepared a title, description, and thumbnail image.
How to create a YouTube live stream on desktop
How to create a YouTube live stream on mobile
Create a YouTube live stream with an encoder
8 tips for using YouTube Live
Before you start your first live stream on YouTube, read through these tips.
1. Prepare the basics
Every stream should start with a goal. What do you hope to get out of going live?
Decide what you’d like to achieve, and plan accordingly. Whether it’s to connect with viewers or promote a product, your goal should inform your livestream setup.
If you have a team, determine each team member’s role. Will there be one host or more? Will you need a cameraperson? If you plan to enable chat, will you have a moderator?
Even more importantly, make sure you’re clear on why you’re doing a live video as opposed to a regular video.
These answers will help you make the most out of your broadcast.
Before you click Go Live, you should also prep the following:
If you haven’t yet, connect your social media accounts to your YouTube channel. This makes it easier for viewers to share your YouTube Live video.
2. Choose a good time
There’s never a perfect time to go live. But you can choose the closest thing to it.
Check your YouTube Analytics to see when your videos get the most views. This gives you an indication of when your viewers are often online.
Also, take a look at where people watch your videos from. If you have a global audience, you may want to pick a time that works in multiple time zones. Failing that, pick a time that corresponds with your audience’s top location, and plan to keep the YouTube live video posted on your channel.
Still not sure? Ask your audience. Run a teaser and ask people to choose a preferred time in the comments. Or create a Twitter or Instagram Story poll.
Planning a live series? Keep a consistent schedule. With a regular time slot, viewers can anticipate and build your live stream into their daily or weekly schedule.
Pro tip: When you’ve landed on a time, schedule your live stream in advance. This makes your live stream easier to promote and allows people to set reminders.
3. Optimize your setup
You can’t edit or redo something once it’s live. Before you broadcast, go through the following setup checklist.
4. Promote the event
There’s no reason to go live if you don’t have an audience. And you won’t have an audience without promotion.
Your live stream is a virtual event, so treat it as you would any other event. There are several ways to build buzz, on and off YouTube. Here are some suggestions:
Don’t forget social media best practices. Add an image or your teaser video to attract attention.
Write sharp and specific copy. Tell people why they should tune in. It’s their time you’ll be taking up, afterall.
Most importantly: Include the link. Your persistent link is youtube.com/user/[channelname]/live.
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5. Engage the audience
Convincing people to tune in to your live stream is half a win. The other half is keeping them there. Here are some engagement-boosting tactics:
Remember that people may join the live stream part way through. When you see a jump in viewers, share quick recaps for new watchers. If you’re interviewing a guest, reintroduce them every once in a while. And include reminders about what’s coming up.
Give viewers a reason to watch to the end. Whether it’s the finished look of a makeup tutorial, a special announcement, or the chance to have a question answered, be sure to tease incentives.
Tell viewers you see them and appreciate their interest. A little love can go a long way.
Enable live chat
Spark conversation with viewers in the live chat—and use it to inform the live stream. If you can, assign a moderator. They can interact with messages, share comments, and remove inappropriate posts.
Chat moderator tools include:
Don’t be afraid to ask for engagement, too. Encourage viewers to like and subscribe to curry favor with the YouTube algorithm.
6. Make your live stream accessible
Live automatic captions are available for YouTube channels with more than 10,000 subscribers. If you have the option to use them, make sure you do.
Otherwise, speak clearly and use simple language. Have a clear structure. Give viewers time to process information that you share. If you can, describe visuals so those with visual impairments better understand what is happening.
Of course, make sure your content is age-appropriate and adheres to YouTube’s Community Guidelines. If your live stream violates YouTube policies, you may be barred from live streaming for up to three months.
7. Try a YouTube Premiere
YouTube Premieres blend live and pre-recorded features together. Just like movie or TV premieres, they give the creator the chance to watch a video live with an audience.
If you don’t want to compromise production quality, or if you’re simply uncomfortable with recording live, Premieres offer a middle ground.
Like live streams, YouTube Premieres can be accompanied with a live chat. Before the premiere, a public watch page is created and a countdown begins two minutes before the premiere starts.
8. Check analytics to see what works
YouTube live streams provide real-time and post-live analytics. Keep an eye on the dashboard and respond to what works as you go. Or apply insights to your next live stream strategy.
Look for peaks in concurrent viewers to get a sense of what attracted the largest audience. Retention will show you how many viewers stuck with you till the end. If this figure and average view duration is low, try to build anticipation and interactivity next time.
To see how your YouTube live stream contributes to channel growth, look for increases in subscriber growth and total watch time. Use demographics to learn who’s watching your live streams, and tailor future content accordingly.
YouTube Live video ideas and examples
Get ideas for your next YouTube live stream with these examples.
Monterey Bay Aquarium’s Live Jelly Cam
This aquarium gives “live stream” new meaning with its 24/7 feed of a jellyfish tank.
The feed promotes the aquarium’s Open Sea exhibit, and at the same time encourages subscriptions and social media follows.
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Live Q&A on Science with Virgin Galactic
Virgin Galactic taps one of its experts to provide a glimpse at what it’s like to travel to space.
Adobe’s Sketch Party with Kathleen Martin
Adobe Creative Cloud’s Sketch Party is a product demo, how-to, and webinar rolled into one live video.
MAC Cosmetics’ Live Masterclass
With the help of drag superstar Shuga Cain, M.A.C artist Bradley Miller shows viewers how to create a glam drag persona, answering questions along the way.
Elton John hosts iHeart Living Room Concert for America
The pop icon teamed up with Billie Eilish, Mariah Carey, Alicia Keys, the Backstreet Boys and others to raise funds for Feeding America. The concert was promoted as-it-happened with video teasers.
Pod Save America’s Live Q&A
Pod Save America hosts Jon Favreau and Tommy Vietor join Crooked Media’s Priyanka Aribindi for a live Q&A. The video uses Zoom as a clever, multi-webcam workaround. Take a look at the Chat Replay for chat moderator inspo.
YouTube Live Stretch Class with Amit Patel
The California-based dancer, choreographer and director runs stretch classes live on YouTube. Classes go live at the same time every Tuesday and Thursday, and are promoted regularly on Instagram with tag-a-friend CTAs.
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Ubisoft’s Terminator Live Event
To promote the update of Ghost Recon Breakpoint, Ubisoft streamed a feed of players taking on the special mission.
The Weirdest Thing I Learned This Week Podcast Live
PopSci’s popular podcast scheduled a live stream recording session. The event was scheduled in advance with a solid description in place, allowing early viewers to set reminders, subscribe, and more.
Red Bull’s Live Sports events
Red Bull regularly takes to YouTube to broadcast live coverage of sporting events it sponsors. The channel’s moderators give the conversation wings by providing placemarkers and building narrative.
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April 1, 2020 at 08:24AM