RICK REA: Helping You Grow Through Online Marketing
  • Home
  • Blog
    • Social Media News
    • SEO Marketing News
    • Digital Trends News
    • Photography News
    • Mobile Marketing
    • Business News
    • Gadget News
    • Printing News
  • Contact
  • About
  • Subscribe


How to Do an Instagram Giveaway: Ideas and Tips

9/11/2018

0 Comments

 
https://ift.tt/2MpNs1i

How to Do an Instagram Giveaway: Ideas and Tips

https://ift.tt/2N5Cxib

social media how toWondering how to run an Instagram contest? Looking for Instagram giveaway ideas you can adapt?

In this article, you’ll find tips and inspiration to help you plan a successful Instagram competition that supports your marketing goals.

How to Do an Instagram Giveaway: Ideas and Tips by Jenn Herman on Social Media Examiner.

How to Do an Instagram Giveaway: Ideas and Tips by Jenn Herman on Social Media Examiner.

What Are Instagram’s Rules for Contests?

Instagram makes it relatively easy to run contests, compared to Facebook regulations that limit entry requirements and conditions.

When it comes to Instagram contests, a dominant rule to adhere to, and which most people are unaware of, is the statement of release. The following statement (or a similar one) MUST be included on all contest posts shared to Instagram:

Per Instagram rules, this promotion is in no way sponsored, administered, or associated with Instagram, Inc. By entering, entrants confirm that they are 13+ years of age, release Instagram of responsibility, and agree to Instagram’s terms of use.

Be sure to insert this statement at the end of your Instagram contest caption.

Tip: If you plan to regularly run contests, consider copying this verbiage and posting it in a note or app on your mobile device for easy access for future contest posts.

Insert this statement at the end of your Instagram contest caption.

Instagram requires you to run your contest legally, ensuring you don’t violate any federal, state, or other laws applicable to your area. In addition, Instagram requires you to include official contest rules and terms of eligibility.

Remember that you can’t tag anyone in the contest post who’s not actually in the post itself, and you can’t ask users to tag themselves in a photo in which they do not appear. Users can mention (tag) people in the comments of a post but can’t be tagged in the actual post itself.

If you have a legal notice on your website regarding contest rules and details, you can post that link in your caption. For an updated list of the terms for Instagram contests, visit their help center.

Now that you know the restrictions and requirements for running a contest, here are the steps to take to run a contest on Instagram.

#1: Choose a Goal for Your Instagram Contest

The first step is to define a goal for your contest. For instance, you might want to:

When using Instagram contest requirements to "tag a friend in the comments," your existing audience does the work of sharing your content with their friends.

In general, contests are a great way to grow your audience and expand your reach on Instagram. When using contest requirements to “tag a friend in the comments,” as in the post above, your existing audience does the work of sharing your content with their friends. And if their friends have similar interests and like your Instagram contest, they’ll enter and tag their friends too. Your follower count then grows exponentially.

If you’re launching a new product or service, a giveaway campaign can be a resourceful way to drum up excitement and interest. For product-based businesses, UGC is a powerful way to generate fresh content and gain a new perspective about how your product is being used.

Instagram contests will usually boost your post engagement, resulting in multiple benefits in relation to the Instagram algorithm. With your post performing well, it may rank higher in hashtag searches, allowing new audiences to find your content. And if your audience isn’t typically responsive to your normal posts but engages with a contest post, it can help bump your regular content higher in their feeds for a period of time.

An Instagram giveaway campaign can be a resourceful way to drum up excitement and interest for a new product release.

#2: Plan Your Instagram Contest

Once you’ve chosen a goal for your contest, you’re ready to plan it.

Select a Relevant Prize or Incentive to Participate

Your Instagram contest prize should be something related to your business or brand. Don’t give away an iPad just to get traffic; it won’t bring in quality participants who will actually benefit your business. You want to choose a prize of significant enough value to warrant the level of participation. The more valuable the reward, the more participation and participants you’ll get.

To illustrate, asking people to take a photo with your product or performing an action and posting that to their profile is a big “ask” and warrants a larger prize. Conversely, asking people to like a post and tag a friend in the comments is a small request and would warrant a low-value prize.

In this example from @stickstonestyle, the prize is a leather backpack, which is a relatively expensive prize and worth the effort to craft a post to win.

In this Instagram contest example, the prize is a leather backpack, which is a relatively expensive prize and worth the effort to craft a post to win.

Set a limit to your prize value or units available. You may recall the @sunnycoclothing Instagram contest that allowed “everyone” who reposted their photo within 24 hours to receive a free bathing suit. The campaign went viral, taking the account from 7,000 followers to over 750,000 followers overnight, but the small local company couldn’t fulfill the orders for all of the free suits.

They ended up shelling out over $73,000 in refunds for shipping costs alone. Had they put a limit on the contest for “the first 5,000 people,” they could have controlled their exposure and liability.

Determine How Users Will Participate

You also need to decide how users will enter the contest. Some possibilities are to follow your account, like the post, @mention one or more other users, post something with a hashtag, go to your website, and so on. Entry requirements can be one or any combination of these criteria.

The key is to make it easy for users to participate. Limit the entry requirements to three or four steps.

In this example from @shelleywebb, entrants must follow two accounts, like the post on each account, and tag two friends in the comments of the post. These three steps are easy to follow and worth the effort to win free tickets to a social media conference.

In this Instagram contest example, entrants must follow two accounts, like the post on each account, and tag two friends in the comments of the post.

Requiring contest participants to create content as an entry requirement ensures you’ll acquire new sources of UGC that you can regram to your account (with their permission) after the contest. In addition, when your audience is out there creating content about your brand and posting it to their own profiles, their followers are seeing that content and you get the reward of added exposure at no cost.

Define Contest Rules or Conditions

Going beyond the information listed in the previous section, do participants have to be a certain age or are there certain restrictions (like U.S. residents only)?

Also decide how long the campaign will run, as well as the start date and end date. Will the campaign be 1 day, multiple days, 1 week, or 2 weeks? Numerous studies have shown that for large-scale campaigns, 1-2 weeks is the optimal length of time. If the requirements to enter involve participants sharing an image or other more time-consuming action, the campaign may need to run longer.

Select a Campaign Hashtag

Your campaign hashtag is paramount for promoting your contest and sourcing content shared as entries in the contest, as well as tracking your success and analytics. Choose a hashtag that’s related to the campaign, theme, product or service, and/or your business.

Choose a hashtag that's related to the campaign, theme, product or service, and/or your business.

The campaign hashtag should be exclusive to that individual campaign. Also make sure no one else is using it.

Hashtags for campaigns can be longer than usual but should be easy to recognize and spell. In this example from @dunkindonuts, they’re using the #DDLoveContest hashtag and encouraging followers to post content using that hashtag and around the theme of their love story.

n this example from @dunkindonuts, they're using the #DDLoveContest hashtag and encouraging followers to post content using that hashtag and around the theme of their love story.

Determine How to Choose and Notify the Winner

When planning your campaign, you also need to decide how winners will be chosen and how you’ll notify them. Will you use a random generator tool (free online tools are available) or will entries be judged? Will you email the winners or DM them on Instagram? Or use another method?

Once you’ve notified the winners, you can publicly announce them on Instagram via a campaign post. It’s a best practice to inform winners privately before publicly announcing them on Instagram.

#3: Launch and Promote Your Instagram Contest

In your contest post, you can communicate your contest or giveaway with text in the image or graphic. This way, it won’t be dismissed as just another photo when people are scrolling through their Instagram feed.

Choose an image that’s related to the theme/content of the campaign. In your contest post caption, include the terms of entry and legal disclaimers mentioned above.

How you promote the campaign will depend on how long it will run. Decide if you’ll post multiple times a day or once daily. Based on your Instagram analytics, determine the best times of the day to post (which may differ for different days of the week).

Choose an image that's related to the theme/content of the Instagram campaign.

It’s important to note that most contests won’t go viral and generate massive results for you overnight. Your first contest may only get a few participants. If your audience isn’t used to you hosting contests, they may be hesitant to enter or may not even notice it’s a contest you’re hosting. Repetition and consistency in hosting contests will help build momentum for your brand.

To ensure more people see the contest, cross-promote it to your Instagram Stories, your Facebook group or page, your newsletter, or in your store.

Note: If multiple people manage your Instagram account or you’re managing the campaign for a client, it’s important to establish who’s responsible for engagement and answering questions related to the campaign.

#4: Evaluate Instagram Contest Results

Track the results of your contests to measure the participation, increase in followers, clicks to your website, and other criteria. You can begin to compare the data from each contest to determine which types of prizes, the times of the year, the content, and the types of participation that drive the best results for your business, based on your individual goals.

When the contest wraps up, I recommend that you edit your post caption to read “Contest CLOSED” at the very beginning of the post. This will ensure that users who see the post after the contest has expired won’t attempt to participate.

When the contest wraps up, edit your post caption to read "Contest CLOSED."

.

What do you think? Are you excited to try an Instagram contest? Have you run a contest before? Please share your thoughts or tips in the comments below.

Find tips and inspiration to help you plan a successful Instagram contest that supports your marketing goals.




Social Media

via Social Media Examiner https://ift.tt/1LtH18p

September 11, 2018 at 05:01AM

0 Comments



Leave a Reply.


    Amazing WeightLoss

    Click Here!

    Categories

    All
    Analyze Top Competitors
    Anti-Abuse
    Apple
    Apple Watch
    Blog Posts
    Brainstorm
    Brand Awareness
    Communications
    Content Marketing
    Conversion Rates
    Editorial Calendar Tips
    Engagement
    Facebook
    Google Analytics
    How To Marketing Tips
    Influencer
    Instagram
    Instagram Live
    Keyword Search
    Marketing
    Marketing Automation
    Picture Quotes
    Podcasts
    Recording Videos
    Repurpose Blogs
    Research Trends
    Sales Funnel
    SEO Marketing
    Sharing Posts
    Slide Shows
    Smartwatch
    Social Media Marketing
    Social Media News
    Social Media Tools
    Social Selling
    Target Marketing
    Twitter
    Twitter Notifications
    User Interaction
    Video
    Video Marketing

    Archives

    November 2020
    October 2020
    September 2020
    August 2020
    July 2020
    June 2020
    May 2020
    April 2020
    March 2020
    February 2020
    January 2020
    December 2019
    November 2019
    September 2019
    August 2019
    July 2019
    June 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    November 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    December 2017
    November 2017
    October 2017
    September 2017
    August 2017
    July 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017

    RSS Feed

All content copyrighted (C) 2010 ~ 2020
​All Photos & Content Used Under Creative Commons
​www.RickRea.com 701-200-7831
Privacy Policy
  • Home
  • Blog
    • Social Media News
    • SEO Marketing News
    • Digital Trends News
    • Photography News
    • Mobile Marketing
    • Business News
    • Gadget News
    • Printing News
  • Contact
  • About
  • Subscribe