RICK REA: Helping You Grow Through Online Marketing
  • Home
  • Blog
    • Social Media News
    • SEO Marketing News
    • Digital Trends News
    • Photography News
    • Mobile Marketing
    • Business News
    • Gadget News
    • Printing News
  • Contact
  • About
  • Subscribe


Getting Started With Email Marketing The Beginners Guide

4/2/2019

0 Comments

 
https://ift.tt/2zJVuA1

Getting Started With Email Marketing – The Beginner’s Guide

https://ift.tt/2uGiGui

I love building and running email lists.

Why?

Because they make so much money. Even today, a healthy email list is one of the marketing assets that’s pure gold. With a good email list, it feels like printing money. Or having a marketing laser beam that floods any marketing promotion that I’m doing.

My first question when working on a new business is always: where’s the email list and how can I get it growing?

If I get that right, my job gets a lot easier later on.

First, what email service should you choose? We put together an entire breakdown of our recommended email marketing services here. Switching email tools becomes a major pain as you grow your list so make sure to get this decision right in the beginning.

After you have your email tool sorted out, it’s time to start building your list. I’ve grown multiple lists to over 100,000 during my career, I even got one to 720,000 a few years ago. Check out all my best strategies for email list building.

Ecommerce companies have a few other ways to grow there lists too, check them out in How to Grow Your Email List as an Ecommerce Brand (A Beginner’s Guide).

And if you have a strong Facebook presence, here’s our best tips on how to build email lists with Facebook.

For building email lists, the key is coming up with an amazing lead magnet. A lot of my major career wins came from finding a lead magnet that converted traffic into emails at an absurd rate.

What’s a lead magnet? It’s a freebie, usually a premium piece of content like a nice PDF. People give up their email list in order to get that free, premium piece of content. That’s an entire art and science to creating the right lead magnet.

Running Your Email Marketing List

Once you get an email list going, then what do you do?

It’s time to manage your list and keep it healthy. There’s a lot that goes into this.

Keep in mind that lists decay over time. If a list isn’t kept engaged and active, that list will slowly stop responding to emails altogether.

Go through our guide on How to Write a Newsletter. Also read our tips on How to Improve Email Engagement. That will keep your list nice and healthy.

The most important element to focus on is your subject lines. They have a crazy impact on the performance of any email. Get the subject line right and that’ll make up for a lot of other email mistakes. The best subject lines are here.

Then get a feel for the key email metrics to keep an eye on: 5 Essential Email Marketing Statistics You Should Check Often. That’ll keep you on top of any problems before they become too serious.

When you’re ready for a deep-dive on deliverability, open rates, spam, and everything else, get into all the details here:

  • How to Write Emails Your Subscribers Can’t Wait to Open
  • How to Stop Your Emails from Being Marked as Spam
  • 5 Simple Ways to Increase Your Email Deliverability Rates
  • 5 Reasons Why You Can’t Make Your Email Marketing Work (and How To Fix It)

Marketing Automation and Drip Campaigns

I gotta say, the major win from email comes from automating everything. Once you know that an email campaign works, use a marketing automation tool to send it automatically at the best time for your subscribers. You’ll get all the extra revenue and conversions without having to do extra work.

Here’s our Definitive Guide to Marketing Automation that breaks down how it all works. Definitely start there.

Marketing automation can get complicated, these articles break it all down:

  • Amplify 1-on-1 Connections with Email Marketing
  • How to Deliver Relevant Marketing Content by Segmenting Your Email Subscribers
  • How to Create an Actionable Drip Campaign
  • A Step-by-Step Guide to Creating an Autoresponder That Subscribers Can’t Wait to Open
  • How to Set Up an Email Autoresponder in Aweber
  • How to Squeeze Revenue from Confirmation Emails

Wrapping Up

When you’re ready, you’ll also want to start A/B testing your emails. Our Beginner’s Guide to How to Start A/B Testing Your Email Marketing goes through everything that you’ll need.

We’ve also have two cases studies that show you how all this works in practice:

  • What Sending 62,619,592 Emails Taught Me About Content Marketing
  • How I Turned a 40,000 Word Guide into 361,494 Visitors and 8421 Email Opt-ins




Social Media

via Quick Sprout https://ift.tt/UU7LJr

April 2, 2019 at 02:24PM

0 Comments



Leave a Reply.


    Amazing WeightLoss

    Click Here!

    Categories

    All
    Analyze Top Competitors
    Anti-Abuse
    Apple
    Apple Watch
    Blog Posts
    Brainstorm
    Brand Awareness
    Communications
    Content Marketing
    Conversion Rates
    Editorial Calendar Tips
    Engagement
    Facebook
    Google Analytics
    How To Marketing Tips
    Influencer
    Instagram
    Instagram Live
    Keyword Search
    Marketing
    Marketing Automation
    Picture Quotes
    Podcasts
    Recording Videos
    Repurpose Blogs
    Research Trends
    Sales Funnel
    SEO Marketing
    Sharing Posts
    Slide Shows
    Smartwatch
    Social Media Marketing
    Social Media News
    Social Media Tools
    Social Selling
    Target Marketing
    Twitter
    Twitter Notifications
    User Interaction
    Video
    Video Marketing

    Archives

    November 2020
    October 2020
    September 2020
    August 2020
    July 2020
    June 2020
    May 2020
    April 2020
    March 2020
    February 2020
    January 2020
    December 2019
    November 2019
    September 2019
    August 2019
    July 2019
    June 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    November 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    December 2017
    November 2017
    October 2017
    September 2017
    August 2017
    July 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017

    RSS Feed

Powered by Create your own unique website with customizable templates.
  • Home
  • Blog
    • Social Media News
    • SEO Marketing News
    • Digital Trends News
    • Photography News
    • Mobile Marketing
    • Business News
    • Gadget News
    • Printing News
  • Contact
  • About
  • Subscribe