RICK REA: Helping You Grow Through Online Marketing
  • Home
  • Blog
    • Social Media News
    • SEO Marketing News
    • Digital Trends News
    • Photography News
    • Mobile Marketing
    • Business News
    • Gadget News
    • Printing News
  • Contact
  • About
  • Subscribe


Get Your E-Commerce Site in Top Shape for Holiday Season

11/14/2018

0 Comments

 
https://ift.tt/2qKeZSm

Get Your E-Commerce Site in Top Shape for Holiday Season

https://ift.tt/2OIWac4

Increasing page views and the number of sales you are able to generate on your e-commerce site throughout the holiday season is possible with the right optimization techniques. Knowing how to attract new visitors and appeal to your audience is essential to outperform your competition while providing incentives to your followers to make a purchase. With the right optimization tactics, drastically increase your web traffic while improving your e-commerce site’s rankings within today’s top search engines.

Research Trending Keywords and Phrases in Your Niche

As the holidays begin to approach, research trending keywords and phrases that are most relevant to your niche. If you want to promote a new or trending product, use tools such as Google Trends to discover which keywords and phrases are being utilized most on search engines such as Google, DuckDuckGo, Bing, and Yahoo!. Keep track of trending keywords and make necessary changes to product updates, descriptions, and new campaigns you plan to launch using 3rd party ad servers and social media platforms.

Consider Popular Shopping Days

While preparing for the upcoming holiday season, begin researching the most popular shopping days to better prepare for sales and promotions with your e-commerce site. Knowing which dates are the most popular for online shopping is essential when you plan to launch ad campaigns and promotions for discounts, freebies, and promotions. Use a virtual calendar to keep track of the top shopping days to plan your campaigns and marketing strategies accordingly.

Update Broken Links

Use a broken link checker to ensure your website is accessible without any issue. Test all areas of your website using multiple browsers and various smartphone browsers to verify your shopping cart area and product pages load properly. Create a 404 page that redirects shoppers to your homepage or the previous page they were browsing. Implement a newsletter call to action within your 404 page to increase engagement while building your email list for the holiday season.

Use a Landing Page Builder

Show some love for your landing pages – for example, build holiday-themed pages that are relevant to your website and resonate best with your intended audience. Designated landing pages that revolve around the holidays help push sales while incentivizing users to make a purchase. Provide discount codes that are only valid for a limited amount of time for users with each individual landing page you create to boost the revenue you are able to generate.

Consistency is Key With Social Media

Create a holiday posting calendar and schedule for the upcoming holidays on your social media pages. Consistency is key with social media, and especially during the holiday shopping season. Plan posts and updates ahead of time with graphics, messaging, and headers in place. Test posts as the holiday season approaches with AB testing and with Facebook sponsored posts to discover which type of messaging your audience responds to best. Answer inquiries and respond to comments to increase the amount of engagement each of your updates receives whenever you are sharing new content or promoting products and services using any social media platform of your choice.

Use Visuals and Video Media to Your Advantage

Use graphic imagery including professional photography, graphics, infographics, and even video media to your advantage during the holidays. Users respond best to quick graphics that include relevant information or intriguing punchlines. Visual media is imperative when you want to maximize your appeal with your target audience. Captivate users with holiday-themed animations and short videos to maintain their attention while intriguing them to learn more about your business and the products or services you have to offer. Include exclusive discount or promotional codes to encourage users to visit your official website and browse your current products.

Launch Holiday Promotions and Special Newsletters

Launch holiday promotions within your current newsletters and share holiday exclusive newsletters signups on social media and on individual landing pages you have on your e-commerce site. Entice users to sign up for your newsletter by offering discount codes or free promotional items as rewards.

Optimizing your e-commerce site just in time for the holidays is a great way to increase search engine traffic while keeping your loyal shoppers and visitors coming back for more. With the right tweaks and updates, ensure you maximize your online reach while gaining as much traction for your brand online as possible.

The post Get Your E-Commerce Site in Top Shape for Holiday Season appeared first on Social Media Explorer.





Social Media

via Social Media Explorer https://ift.tt/2onGYog

November 14, 2018 at 12:30PM

0 Comments



Leave a Reply.


    Amazing WeightLoss

    Click Here!

    Categories

    All
    Analyze Top Competitors
    Anti-Abuse
    Apple
    Apple Watch
    Blog Posts
    Brainstorm
    Brand Awareness
    Communications
    Content Marketing
    Conversion Rates
    Editorial Calendar Tips
    Engagement
    Facebook
    Google Analytics
    How To Marketing Tips
    Influencer
    Instagram
    Instagram Live
    Keyword Search
    Marketing
    Marketing Automation
    Picture Quotes
    Podcasts
    Recording Videos
    Repurpose Blogs
    Research Trends
    Sales Funnel
    SEO Marketing
    Sharing Posts
    Slide Shows
    Smartwatch
    Social Media Marketing
    Social Media News
    Social Media Tools
    Social Selling
    Target Marketing
    Twitter
    Twitter Notifications
    User Interaction
    Video
    Video Marketing

    Archives

    November 2020
    October 2020
    September 2020
    August 2020
    July 2020
    June 2020
    May 2020
    April 2020
    March 2020
    February 2020
    January 2020
    December 2019
    November 2019
    September 2019
    August 2019
    July 2019
    June 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    November 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    December 2017
    November 2017
    October 2017
    September 2017
    August 2017
    July 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017

    RSS Feed

Powered by Create your own unique website with customizable templates.
  • Home
  • Blog
    • Social Media News
    • SEO Marketing News
    • Digital Trends News
    • Photography News
    • Mobile Marketing
    • Business News
    • Gadget News
    • Printing News
  • Contact
  • About
  • Subscribe