Facebook Showcase Video Ads
On this week’s Social Media Marketing Talk Show, we explore Facebook Showcase video ads and fan subscriptions with special guests Andrea Vahl and Owen Video.
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If you’re new to the show, click below to watch our latest episode from Friday, March 1, 2019. You can also listen to the show as an audio podcast, found on iTunes/Apple Podcast, Android, Google Play, Stitcher, and RSS.
For this week’s top stories, you’ll find timestamps below that allow you to fast-forward in the replay above.
Facebook Announces Facebook Showcase for Premium Video Advertising: Facebook debuted Facebook Showcase, a new premium video ad program that gives online video and TV ad buyers participating in the upfront selling cycle new opportunities to reach their target audiences on Facebook. (5:15)
Facebook Cuts Portion of News Programming on Facebook Watch: Along with Facebook Showcase, Facebook also announced that it’s being “more selective and careful” about the content it funds and has opted not to renew two-thirds of its news programming. Reports suggest this is due to lagging viewership. However, Facebook is still committed to developing Facebook Watch programming, including a new animated comedy series and a reality TV series with audience participation and voting. (12:47)
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While the company hasn’t yet confirmed how the Clear History tool will actually work, there’s concern that it could have a substantial impact on Facebook’s ability to target ads and generate revenue should enough users actively remove information collected about their online activity.
Facebook Policy Document Establishes Fees for Fan Subscriptions Feature: A policy document obtained and published by TechCrunch reveals that Facebook plans to take a cut of up to 30% of subscription revenue minus fees from its Patreon-like experimental Fan Subscriptions feature. (27:19)
The terms for fan subscriptions aren’t publicly available and the feature is only visible to Facebook pages that have been invited to test it. Facebook notes that no fees will be collected initially but it reserves the right to change them at any time, as well as retain the rights to the creator content.
YouTube Clarifies Policies Around Online Giveaways on the Platform: Over the past few weeks, the YouTube community has noticed that giveaway videos on YouTube are being flagged. In a response via tweet posted earlier this week, YouTube confirms that giveaways aren’t being banned from the platform. However, it’s cracking down on the practice of linking to external websites that are solely designed to drive up engagement metrics. (41:20)
Other News Mentioned
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March 2, 2019 at 05:06AM