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Facebook Pixel to Become Less Effective for Marketers http://bit.ly/2VRt0Qw Facebook Pixel to Become Less Effective for Marketersby Grace Duffy / / Leave a Comment Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On today’s show, we explore the ramifications of Facebook’s upcoming Clear History tool and Instagram expanding Stories into the Explore tab with special guests, Jenn Herman and Amanda Bond. Tune Into the Social Media Marketing Talk ShowWatch this week’s show: VIDEO You can also listen to the show as an audio podcast, found on iTunes/Apple Podcast, Android, Google Play, Stitcher, and RSS. New episodes each Monday. About Our Special Guests
For this week’s top stories, you’ll find timestamps below that allow you to fast-forward in the replay above. Instagram Expands Stories to Explore Tab and Updates Explore Tab Navigation: Instagram is rolling out a redesigned navigation bar for the Explore tab. The new navigation bar will feature pinned shortcuts to Shopping and IGTV first, followed by channels for topics like Travel, Food, and Design. (2:08) Join thousands of fellow marketers. Receive the training and support you need to accomplish your marketing objectives! Instagram also announced that stories are now eligible to show up in the Explore tab for the first time, “giving creators a way to get discovered through their intimate, silly, behind-the-scenes content instead of just their manicured feed posts.” Instagram will personalize which stories you see on Explore by showing accounts similar to those you already like and follow. Facebook Shares What Marketers Should Know About the Upcoming “Clear History” Tool: Facebook plans to release its Clear History tool “in the coming months.” Once released, this new feature will allow users to see, manage, and disconnect their off-Facebook activity from their user profile. (23:40)
While Clear History offers users greater transparency and control over the use of their personal data, it could also effectively stifle advertisers’ ability to target on the platform. Facebook issued a statement on its Facebook Business blog that outlines what this update will mean for marketers and what businesses ought to keep in mind when it rolls out. Facebook Changes Algorithm to Promote Worthwhile and Close Friends Content: Facebook announced two ranking updates based on surveys Facebook conducted. One prioritizes the friends someone might want to hear from most and the other prioritizes the links a person might consider most worthwhile. (44:10) Other News Mentioned
Join thousands of fellow marketers. Receive the training and support you need to accomplish your marketing objectives! Social Media via Social Media Marketing | Social Media Examiner http://bit.ly/1LtH18p May 18, 2019 at 05:06AM
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