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Congrats to Brett Kavanaugh on getting to be angry https://ift.tt/2OVMJqH Congrats to Brett Kavanaugh on getting to be angry
By Chloe Bryan
After Dr. Christine Blasey Ford's heart-wrenching and credible testimony before the Senate Judiciary Committee on Thursday, pundits wondered whether Brett Kavanaugh would adopt a gentler tone during his own appearance. He did not. Instead, he leaned in to being angry. He spoke in a near-constant loud monotone. At times, he yelled. At other points, his face scrunched up with rage, appearing nearly vicious. Unlike Ford, who was sympathetic, measured, and vulnerable, Kavanaugh was aggressive. Unabashedly emotional. Self-righteously angry even when he began to cry. Many people on Twitter were quick to point out what should go without saying: Ford (and any woman in her position) does not have the luxury of appearing angry. If she had, commenters pointed out, she would have been branded as shrill, dramatic, or difficult to trust.
Since Ford made her accusations in a letter written to Democratic Senator Dianne Feinstein, which was subsequently leaked to the press, multiple other accusers have come forward with allegations of sexual misconduct. Kavanaugh has vociferously denied all allegations. Additional reporting by Marcus Gilmer Social Media via Mashable https://ift.tt/2DCFv97 September 27, 2018 at 03:11PM
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Top 12 Social Media Marketing Tools for 2019 https://ift.tt/2Q7O3qk Now that we are already deep into Q4, that means the holiday season will quickly fly by and the new year will be here before we know it. Every year, businesses and marketers are on the lookout for new tools to enhance their online marketing efforts. With thousands of tools available, and new ones being launched weekly, how do you know what ones are worth adding to your current marketing stack or replacing what you currently use? The wrong tools could be holding you back, so here is a list of highly effective and user-friendly online marketing tools to consider exploring as we get close to kicking off 2019.
An industry standard, SEMrush is one of the most popular SEO tools as it helps with two components of organic search — seeing where you currently stand and what you can do to improve your position in the SERPs. In order to make noticeable gains, you need to know how you stack up compared to the websites you are attempting to outrank. The analysis options this tool provides are very helpful, allowing you to map out a strategy that will yield results. Dive deep into your data, identify new opportunities and get on-site optimization suggestions — it all contributes to attracting more organic website traffic.
Visual marketing is highly effective on platforms such as Facebook, Instagram and Twitter, and using quality images that are sized perfectly help to deliver your message and connect with your audience more effectively. Canva is a free design tool that allows you to use free templates and pre-sized images specifically designed for the most popular social media sites. You don’t have to have any photo editing skills, as their drag and drop tool allows anyone to create amazing images.
Content marketing is one of the most effective ways to get your brand message out there and attract organic search traffic. Ever wonder how websites pick the topics that they create blog content around? BuzzSumo is a tool that shows you how much social media attention content has received, which is a very good indication on its popularity. Using this tool, you simply search any topic or keyword you want, and it will show you the most popular content on the internet that is closely related. Then, you can identify relevant popular content and look into ways to create something similar or create a better, more informative and interesting version.
MeetEdgar is one of the most advanced social media scheduling tools available, and it give you access to a feature that most post scheduling tools don’t offer, and that is the ability to schedule the same post to automatically re-share multiple times. Your audience will never see your posts if you just share them once. You need multiple posts to get in front of a larger percentage of your followers. The advanced settings this tool offers is very impressive, and they just announced that they will support Instagram shortly as well, making this one of the most powerful scheduling tools available.
If you manage several different social media accounts then you should give Buffer a look, as it allows you to schedule posts for several accounts in one dashboard. This can be especially helpful for agencies that manage several businesses. There are also many group collaboration options, which again is great for larger companies or agencies. You also receive access to detailed analytics, which can help you adjust and optimize your campaigns for improved performance.
Video content is one format that all brands must implement into their online strategy, as it’s very popular on social media. Typito is to video what Canva is to images. It allows you to make video content using its drag and drop tool, and add images, music and captions. Once you create your video you can export it into several formats, including landscape, square, etc. — giving you perfectly cropped videos for the platforms you use the most.
While automated social media marketing can help, you still need a little hands-on work to really connect with your target audience. Quuu is a tool that can help you accomplish this, and businesses can get set up very quickly and start benefiting from what this offers in terms of exposure. Using this tool, you are able to schedule content as well as share and discover new content to curate and share.
If you have ever found yourself struggling to find interesting content to share, Post Planner can help you source content that your audience will be interested in. This tool uses its algorithm to analyze an audience and then it recommends topics to post about that are likely to be of interest. You can also schedule content to post at the most optimal times, for improved engagement.
SocialDrift is one of the top Instagram marketing tools, with several large brands using it to automate interactions with millions of followers on a daily basis. When leveraged correctly, it can help you gain a large organic following, which you can then market to on a consistent basis. The initial setup gives the tool information that it then uses to identify who your ideal following is. All this is done using machine learning and artificial intelligence. While you never want to fully rely on automation, using a tool like this can help compliment your strategy and attract followers through engagement.
If you have a large social media marketing team then Planable is a tool you should look into, as it allows your team to handle all communication and collaboration in one place. Say goodbye to emails, Google docs and files in the cloud. This tool allows all discussion to be held in one place, which is also great for large remote teams. One of the coolest features is the ability to create mock-up posts for all popular social media platforms, and see what they will look like before publishing them. This allows your team to give valuable feedback.
You can never have enough high quality stock images at your disposal, and Unsplash is a great source of free images that you can use and modify for your social media or blog content. Simply use the search function to see available images for any topic you need. This is a 100% free resource and features some of the best quality images.
For agencies handling social media for multiple clients, Sendible creates an inbox for each client and keeps all communication pertaining to that particular client contained. This creates much more organized communication and focus. The tool also boasts its own content engine, which makes suggestions based on profiles and their followers. This is one of the more advanced team collaboration tools available. The post Top 12 Social Media Marketing Tools for 2019 appeared first on Social Media Explorer. Social Media via Social Media Explorer https://ift.tt/2onGYog September 27, 2018 at 01:24PM
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7 Free Social Media Icons (The Only Ones You’re Actually Allowed to Use) https://ift.tt/2xEKtNO No website is complete without social media icons. And nowadays everything from email signatures and business cards to posters and video spots benefit from a little “iconography.” But before slapping icons on every asset your company owns, there are a few things to consider—including legalese. Despite the ubiquity of icons in all shapes, colors and sizes online, social media icons are registered trademarks. They are protected by copyright and enforceable brand guidelines. Image via Fancycrave under CC0We’ve assembled download links for all the major social network icons, as well as best practice guidelines that will keep your icon use on the level. And we’ll help you steer clear of design blunders with tips on how to tailor icon use for each medium. Bonus: Get the step-by-step social media strategy guide with pro tips on how to grow your social media presence. What are social media icons and why should you use them?Add social media icons to your website, business cards, and other digital and physical marketing materials to grow your social media following and connect with customers on different channels. Not to be confused with share buttons or wordmarks, social media icons are shorthand symbols that link to your company profile on different networks (or, in the case of print materials, simply let people know that your business is on those networks). Most often, social media icons use the first-letter or symbol logo of the social media company. Think Facebook F, Twitter bird, or Instagram camera. Some logos are available in “containers.” Containers are shapes enclosing the letter or symbol. Very often the icons are coloured with the company’s official hues, but they are sometimes also available in monochrome. Thanks to their widespread use by businesses, most customers expect companies to have icon links on their websites and are savvy enough to know where to look for them. Neat and uniform in style, icons are a tidy alternative to annoying “follow me” pop-ups. How to use social media icons in your marketing materialsWhether online or offline, social media icons can provide a link to your company’s social channels. Here are a few tips and tricks for using them effectively on different mediums. WebsitesOften brands will place social media icons in the header and/or footer of their website. But they can also be placed on a floating left or right sidebar for greater prominence. As a general rule, icons placed above the fold have a better chance of being seen. Emails and newslettersHaving social media icons in your email signature or newsletters offers additional ways to connect with recipients. If networking is important and your company permits, you can also add a public profile LinkedIn badge. Follow these steps to add icons to your email signature: Outlook signature1. In Outlook, from the Home tab, select New Email. Gmail signature1. Open Gmail. NewslettersMost publishers place social media icons in the newsletter footer, because often the goal of newsletters is to promote website products, services, or content. . Gmail can sometimes clip long messages, so if gaining social followers is one of your newsletter goals, put the icons in the header or above the fold and consider using a call-to-action. Alternately, if the goal of your newsletter is to promote content, you may want to consider including share icons, and placing follow icons in the footer. Bonus: Get the step-by-step social media strategy guide with pro tips on how to grow your social media presence. Get the free guide right now!Social media icons are space savers in print collateral such as brochures, print ads, or business cards. But don’t forget that you can’t hyperlink on paper. A good workaround for offline icons is to use just the domain name and the direct link to your company’s page. Or, skip the domain name altogether. Option 1: (F) facebook.com/Hootsuite On business cards, if you don’t plan to include a URL or handle , then you may not want to include the icon—especially if the handle is not obvious. But if your company has a high profile and is easy to find on social media, standalone iconscan be an elegant way to signal your brand’s presence on social media in print ads and brochures. TV and videoLike print, if you’re using video on a medium that doesn’t allow viewers to click on an icon, then you should include the URL. On YouTube, you can include clickable icons using the annotations feature. Most often “follow” call-to-actions come at the end of a brand video. Make sure to allot enough time for viewers to read the URL. Many social media brands require permission requests and sometimes mock-ups before allowing companies to use their icons. Best practices for using social media iconsThanks to widespread use of reshaped and revised icons and third-party sites like Iconmonstr or Iconfinder, many brands and social media managers don’t realize that use of altered icons is strictly forbidden. Here are some common guidelines you should be familiar with before adding social media icons to your marketing materials. Download from the sourceWhen in search of social media icons, try getting them from the social network websites first. We’ve also assembled the download links for the most popular social media icons below. No alterationsAll social media logos and icons are trademarked. That means rotating, outlining, recolouring, animating, or edits of any kind are not permitted. Size uniformlyDisplay all social media icons at equal size, height, and resolution if possible. Don’t display social media icons larger than your own logo or wordmark. And don’t display any of the network icons larger than another network icon (e.g., making the Facebook icon larger than the Instagram icon). Space evenlyMake sure icons are spaced in a way that meets the “clear space” requirements of each social media company. Choose three to fiveVery often icons are used as call-to-actions, and if you use too many, you risk overwhelming visitors with decision fatigue. Not to mention the clutter that too many icons create on business cards or assets with limited space. Determine the top three to five channels that are most important for your brand and audience. A full list can be included in the contact section of a website or in the website footer. Order by priorityIf LinkedIn is a more strategic network for your brand than Instagram, for example, make sure LinkedIn appears first in your icon list. Use the latest versionSocial media companies require that brands using their icons ensure they keep them up to date. But also, using old logos will stick out and could signal that your company is “behind the times.” Don’t use the wordmarkMost social media companies explicitly state that you should never use the wordmark in place of the icon. Wordmarks are typically for corporate use only, and represent the company, as opposed to your company’s presence on the network. Make your brand the focusFeaturing icons too prominently could wrongly imply sponsorship, partnership, or endorsement, and potentially land your company in legal trouble. Plus, your brand should be the focus of your marketing materials anyway. Link to your company profileThis may seem obvious, but don’t link to a product page, personal profile, or the generic homepage of the site. It’s commonly understood, expected, and in some cases required, that these icons link to your company profile page on the specified network. Request permissionAs a general rule, if you plan to use the icons in a way not specified in the brand guidelines, it’s best to double check. Some brands may forbid use of icons on manufactured products, such as T-shirts or other memorabilia. In other cases, you may be required to send a mock-up of intended use. Where to source social media iconsKey brand guidelines:
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Now that you know how to legally advertise your brand’s presence on all the major social networks, easily manage all your social channels from one dashboard using Hootsuite. Schedule and publish posts, reply to followers, track your performance, and more. Try it free today. The post 7 Free Social Media Icons (The Only Ones You’re Actually Allowed to Use) appeared first on Hootsuite Social Media Management. Social Media via Hootsuite Social Media Management https://ift.tt/1LdunxE September 27, 2018 at 08:44AM
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New Research: Social Marketers Still Can’t Prove ROI https://ift.tt/2xWKege Do you struggle to measure the return on investment (ROI) for your social media activity? Turns out you aren’t alone. In this article, you’ll discover insights from new research that addresses the age-old ROI challenge.
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