https://ift.tt/38bwErc
Twitter meme 'knows a spot' for some absolutely terrible dates https://ift.tt/2YJvKiG With the coronavirus pandemic keeping us home for the past few months, going on dates and visiting new places have become but distant, fond memories. A new Twitter meme is now softening the sting of social distancing, reminding restless singles that, even if we could go out, trusting your date to bring you somewhere spectacular usually isn't as romantic as it sounds. In the meme, Twitter users jokingly call people out for claiming to "know a spot," the phrase suggesting they're taking their date to an exciting surprise location for some private time together. However, instead of an intimate restaurant, secluded beach, or shady park, the inept Romeo takes their partner to a markedly less conventional date spot. While some are still sweet or merely unexpected, most locales in the meme are more upsetting, underwhelming, or abstract. Taking your date to the barn in Midsommar or "for granted" is a great way to make sure they never call you back. Some Twitter users have put an astrological twist on the meme, calling out various star signs' alleged attitudes toward dating. The meme has also spread beyond fumbling attempts at courtship, with Twitter users applying it to music, fandoms, and the harsh realities of life in a racially unjust society. We're all eager to escape the cabin fever, but staying at home as much as you can is still the most sensible option while the coronavirus continues to spread. Going out often doesn't live up to the hype anyway. Social Media via Mashable https://ift.tt/2DCFv97 June 29, 2020 at 01:38AM
0 Comments
https://ift.tt/3eHGZ0n
Best Email Autoresponder https://ift.tt/2AeS3Dm Want to jump straight to the answer? The best email autoresponder for most people is GetResponse. It’s nearly impossible to run successful email campaigns without an autoresponder. Email autoresponders are a simple and cost-effective way to convert subscribers into customers. For simple and complex campaigns alike, autoresponders send time-based messages to specific people on your email list. The most common autoresponder campaigns start with new subscribers. But the best autoresponders nurture subscribers beyond the initial welcome message. When set up correctly, you can use an email autoresponder to segment your contacts based on behavior and other categories. But it all starts with finding the right email automation software. Without an email autoresponder, you’re forced to manually send emails to your list. Even if you’re using a tool for mass messaging, you’ll lose the ability to get the timing right. Email autoresponders allow you to manage your list passively while leveraging automation to drive conversions. The Top 8 Best Email AutorespondersWhat’s the best email autoresponder? After extensive research and testing, I’ve narrowed down the top eight autoresponders on the market today. Continue below to learn more about the features, benefits, pricing, use cases, and potential drawbacks for each one. #1 – GetResponse — Best Overall Email Autoresponder• Starts at $15 GetResponse is our top overall pick in this category. In addition to traditional email marketing tools, GetResponse offers exceptional automation features, including autoresponders. This software has everything you need to manage the complete life cycle of email subscribers. You can generate leads and add people to your subscriber list with GetResponse landing page tools and webinars. Once a new subscriber has been added to your list, simply use automated workflows to welcome, upsell, and target individuals by predefined categories. Some of the top features of GetResponse’s autoresponder include:
In addition to the autoresponder, GetResponse makes it easy to manage your sales funnels and lead magnet funnels. Use this platform to create signup forms and target new subscribers with social media ads. GetResponse seamlessly integrates with other tools that you’re already using, like WordPress, Facebook, Stripe, Salesforce, Shopify, Etsy, and more. Pricing is based on the features you want, plus the number of subscribers on your list. Here’s a look at the starting rates based on 1,000 subscribers:
Every plan comes with email autoresponder functionality, marketing automation, and 180+ landing page templates. You can get an 18% discount with an annual contract and a 30% discount with a 24-month contract. Try any GetResponse plan free for 30 days. #2 – ConvertKit — Best For Visual Automations• Free for 1,000 subscribers ConvertKit is an email marketing tool designed for online creators. The software has everything you need to grow your list and drive conversions at scale. For those of you who aren’t very technically inclined, it’s easy to set up your autoresponder with ConvertKit’s visual automation builder. Even for advanced automations and complex funnels, the visual editor is surprisingly easy to use. You can even use ConvertKit to monetize your emails with built-in sales tools. Additional features include:
ConvertKit has one of the best free plans on the market today. It’s free forever, up to 1,000 subscribers. The free plan includes unlimited landing pages, 30+ premium landing page templates, subscriber tagging, custom CTAs, unlimited signup forms, and more. Paid plans start at $25 per month. Pricing is based on the number of subscribers on your list. You’ll need a paid subscription to benefit from the visual automation features. Try all of ConvertKit’s premium features free for 14 days. #3 – Moosend — Best For Scalable Automation• Free for basic use For beginners and advanced marketers alike, Moosend is an easy-to-use and feature-rich autoresponder. The software is trusted by industry leaders like Domino’s, Gucci, Vogue Magazine, and more. It comes with core email marketing tools, like a drag-and-drop editor, A/B testing, list segmentation, and data analytics. But Moosend specializes in marketing automation at scale. You’ll benefit from automation templates, advanced reporting, and website user tracking. Put your campaigns on autopilot with specific workflows for based on triggers, actions, or and conditional controls. Run an automated sequence for things like onboarding, lead scoring, abandoned carts, VIP offers, and more. Additional features include:
Pricing starts at $8 per month for 1,000 subscribers. Moosend also has a free forever plan for basic use. The free plan even includes the autoresponder and automation features. Try Moosend for free now. #4 – SendPulse — Best For Omnichannel Marketing• Free for 500 subscribers SendPulse is more than just an email marketing tool. It’s actually branded as an all-in-one marketing automation platform. It’s trusted by 1.3+ million users worldwide. In addition to email, you can use SendPulse to deliver messages via web push (browser notifications), SMS messaging, and chatbots. Setting up an autoresponder campaign with SendPulse is easy. Simply add an event to track and create an automation. Once the event has been triggered, the flow will start automatically. Other highlights of using SendPulse as an email autoresponder include:
Pricing starts at $6.40 per month for up to 500 subscribers and $9.60 per month for 1,000 subscribers. Rates increase as your list grows. There’s also a free plan for up to 500 subscribers, but it comes with a 15,000 email limit. The automation features are limited in the free plan as well. If you don’t want to pay a monthly or annual subscription fee, SendPulse has a unique pay-as-you pricing structure as well. This starts at $32 for 10,000 emails and could be a viable option for smaller email lists. Unfortunately, there’s no bundle pricing available for email, chatbots, SMS, and web push. Each communication method must be purchased separately. Learn more and try SendPulse today. #5 – Benchmark Email — Best All-Inclusive Features• Starts at $11.99 per month Benchmark Email is a robust and feature-rich solution for email marketing, lead generation, marketing automation, and landing pages. This powerful autoresponder is scalable and streamlined for unlimited growth, regardless of your company size or industry. So many email autoresponders have complicated plans and pricing. But Benchmark Email simplifies this process by providing all of its premium features in a paid subscription. When you sign up for Benchmark Email Pro, you’ll benefit from features like:
The list goes on and on. This plan supports up to 100,000 subscribers. Unfortunately, it doesn’t come with unlimited messaging. Benchmark Email limits you to messaging 14x your list size per month. For most of you, that should be plenty. Pricing starts at $11.99 per month. There’s a free plan for unlimited contacts, but limits you to just 250 emails per month, which obviously isn’t sustainable. Learn more and try Benchmark Email today. #6 – Autopilot — Best For Simple Autoresponder• Starts at $49 Lots of email autoresponders can be confusing, especially if you’re new to the world of marketing automation. So if you’re looking for something simple, try Autopilot. The dashboard is clean and easy for anyone to use. Even though the software feels like a simplified version of other email autoresponders, don’t mistake its simplicity for lack of functionality. Some of the top features of Autopilot include:
The software integrates with third-party tools like Facebook, Pipedrive, Twilio, Salesforce, Google Adwords, and more. Here’s a closer look at the plans and pricing: Autopilot supports multi-channel marketing via SMS marketing, in-app messages, Facebook retargeting, Google Ads retargeting, and more. For larger lists of 10,000+ subscribers, you’ll need to contact the sales team for a custom quote. Try Autopilot free for 30 days. #7 – Omnisend — Best Email Autoresponder For Ecommerce Businesses• Free plan available Omnisend is a niche-specific email autoresponder. This marketing automation tool is built specifically for ecommerce websites. More than 50,000 ecommerce businesses in 130+ countries rely on Omnisend for email and automation. With Omnisend, you can integrate multiple channels into the same automated workflow. Omnisend makes it easier for you to target people based on various categories within the customer journey. Leverage email automation with segments like:
Each of these unique categories can enter a predefined autoresponder campaign. For example, a buyer would be sent an order confirmation followed by cross-selling messages. A website visitor would be targeted with signup boxes and landing pages to incentive a subscription. Omnisend makes it easy to collect visitor information with fully customizable forms. This makes it easier to automate email campaigns based on preferences and categories. Rather than creating new automations from scratch, Omnisend has pre-built workflows specifically designed for ecommerce sites. I’m referring to things like cart abandonment, order confirmation, shipping confirmation, product abandonment, upselling, and welcome messages. Pricing starts at $16 per month, which includes up to 15,000 emails. To get omnichannel marketing features with free SMS and additional channels, pricing starts at $99 per month. There’s even a free Omnisend plan with basic features. For unlimited monthly emails, contact the Omnisend sales team for a custom enterprise quote. Try any paid plan free for 14 days. #8 – VerticalResponse — Best Email Autoresponder For Lead Generation• Starts at $11 More than one million businesses worldwide trust VerticalResponse for email automation. The autoresponder can be used across a wide range of industries, regardless of your business size. VerticalResponse’s email autoresponder is perfect for welcoming new subscribers, nurturing leads, re-engaging with inactive subscribers, and automating custom campaigns. Here’s a look at some of the other top features and benefits of VerticalResponse:
While most email autoresponders have landing page tools for lead generation, the custom lead capture forms from VerticalResponse are outstanding. VerticalResponse has two plans, starting at $11 and $16 per month, respectively. The final rate depends on the size of your subscriber list. VerticalResponse also offers pay as you go pricing, nonprofit discounts, and plans for high-volume senders. Try the VerticalResponse email autoresponder free for 60 days; no credit card required. How to Find the Best Email Autoresponder For YouWhat makes a great email autoresponder? The best option for me might not be the best for you. There are certain factors that you need to evaluate when you’re shopping around for an email autoresponder. You can use our methodology to make this process easier for you as you’re considering different options. List Management and Segmentation FeaturesEmail autoresponders will only be effective if you’re able to manage your list. Automated responses sent to the wrong subscribers won’t drive conversions. The best autoresponders let you manage lists with multiple tags and segmentation features. This gives you the ability to send highly targeted content, in addition to your message being sent at the perfect time. Some software will automatically segment subscribers based on actions or behavior. These responses can also trigger different messages within an automated campaign. Lead Generation ToolsThe best email autoresponder software will also provide you with tools for growing your email list. One of the most common ways to do this is with a landing page builder and custom forms. Some software takes this one step further and allows you to create website pop-ups or additional opt-in forms. But it’s definitely in your best interest to find an autoresponder with built-in lead generation. Otherwise, you’ll need to get a lead gen tool elsewhere. Sending LimitsNot every email autoresponder allows for unlimited messaging. Some platforms will cap the number of messages you can send per month. It’s important to take a closer look at this number. Certain campaigns will trigger a series of 3-5+ messages per subscriber. So make sure the limit will accommodate your sending needs. Otherwise, you might need to upgrade to a higher tier or look for software with unlimited emails. Subscriber SizeHow many subscribers are on your list? There’s a big difference between managing 500, 5,000, and 50,000 subscribers. Some choices are suitable for smaller lists, while others are built to scale. Make sure that your email autoresponder and plan has the ability to accommodate your needs as the list grows over time. If not, you could be forced to switch providers in a couple of years. ConclusionWhat’s the best email autoresponder? GetResponse is our top pick, and will likely be the best option for most of you. With that said, there are lots of other great options to consider, depending on your specific needs. No matter what you’re looking for, this guide has the best autoresponder for you. Social Media via Quick Sprout https://ift.tt/UU7LJr June 28, 2020 at 11:46AM
https://ift.tt/388He2k
Best Contact Management Software https://ift.tt/31lcR78 Contact management software does much more than just store phone numbers. It’s a way for businesses and individuals to organize contacts by needs, interests, and categories. The best contact management solutions encompass CRM (customer relationship management) features to track communication with people on your list. These features are crucial for sales teams to better understand where leads fall within the conversion funnel. In addition to names, phone numbers, emails, and company information, contact management software can store information for things like sales history or open quotes. Without contact management software, you and your team are forced to rely on memory when communicating with customers and sales leads. The alternative solution is hand-written notes or digital notes. But this is nearly impossible to manage at scale. While contact management software is definitely a popular tool in sales, it can be leveraged by a wide range of industries and use cases. The Top 7 Best Contact Management SoftwareAfter researching the top contact management software on the market and testing dozens of options, I’ve narrowed down the top seven to consider. The in-depth reviews below contain details about the features, benefits, pricing, use cases, and potential drawbacks of each one. #1 – Zoho Contact Manager — Best Overall Contact Manager Software• Free for 500 contacts Zoho Contact Manager ranks first overall on our list due to its simplicity, features, and affordable price point. It’s the closest thing to a full-blown CRM solution. At its core, Zoho Contact Manager is a cloud-based software that allows you to organize contacts, tasks, and manage deals in one place. Everything in Zoho Contact Manager can be categorized with tags. This makes it easier for you to follow up on your to-do list and stay organized. The software is perfect for managing teams as well. You can assign custom roles to your staff and control which contact information is available to specific user profiles. Zoho Contact Manager helps you track email interactions and connect with your audience on social media. Boost productivity with smart templates for task management and find exactly what you’re looking for with multi-conditional searches. Here’s a quick overview of the plans and pricing for Zoho Contact Manager.
There’s also a free plan for single users managing up to 500 contacts. Both paid plans support up to 25 users. The Smart plan can manage up to 10,000 contacts, and the Ultra plan is unlimited. Zoho Contact Manager integrates with MailChimp and Outlook. But unfortunately, it doesn’t integrate with other email software out of the box. So if you’re not using MailChimp, you’d have to export your contacts and then upload them to a cloud storage service (like Dropbox or Google Drive). From there, you can use the Cloud Picker app to bring those contacts into Zoho Contact Manager. #2 – Pipedrive — Best Contact Management Software For Sales Teams• Starts at $12.50 Pipedrive is a contact management solution built for selling. Its features help sales teams track performance, predict revenue, and prioritize deals. The software makes it easy to manage the full history of calls and emails for each contact. Everything is organized in a visual timeline, so you can quickly check on the last conversations before following up with a lead. Any contact can be linked to a specific deal once they’ve been added to your list. As a sales CRM, Pipedrive has extra features, in addition to basic contact management. You can automate repetitive tasks and get valuable insights with custom reports. Pipedrive offers two-way email sync, so you can send and receive messages directly from Pipedrive. Use the software to customize templates, and send batch emails to groups of people, such as lead segments. Get real-time notifications whenever an email is opened, or a link is clicked. This gives you the ability to follow up with leads at the perfect time. Pipedrive has a built-in activity calendar and appointment scheduler as well. Another cool feature of the Pipedrive contact management solution is the contact map tool. This allows you to filter contacts by city, state, and country, using Google Maps integration. Here’s a look at the starting price points for Pipedrive:
All of the rates above are based on an annual contract. The Enterprise plan has a ten-user minimum. The software is trusted by 90,000+ companies in 179 countries. Try Pipedrive free for 14 days. #3 – Maximizer CRM — Best Custom Contact Management Software• Starts at $40 Maximizer CRM is an all-in-one solution for contact management and customer relationship management. The software allows you to personalize the way you communicate with customers. Use this tool to organize communications, simplify your data, and respond to leads at the perfect time. With Maximizer CRM, every contact, document, and interaction can be managed with a shared address book. Keep all of your sales, marketing, and support teams on the same page by showing a complete history of every interaction. Some of the other top features and benefits of Maximizer CRM include:
One of my favorite tools within Maximizer CRM is the ability to track connections between your contacts. It’s a great way to understand the relationship between contractors, subcontractors, and subsidiaries at a glance. Maximizer CRM is available as a cloud solution or on-premise.
The price points are definitely higher compared to other comparable software. But Maximizer CRM is much more than just a basic contact management solution. Try it free for 30 days. #4 – Metrilo — Best Contact Management Software For Ecommerce Sites• Starts at $99 Metrilo is a CRM solution that’s built for ecommerce businesses. In addition to contact management, the software provides an integrated email marketing feature as well. The main focus of Metrilo is analytics. You’ll know exactly what’s going on with your ecommerce site in real-time. Monitor KPIs, revenue, performance, sales funnels, and more, without any complex setup required. As users engage with your ecommerce site, you can add them to your contact management platform—leverage automation based on visitor actions, such as cart abandonment. Metrilo makes it easy for you to segment customers based on behavior. Easily track and identify your most loyal customers and biggest spenders. Filter contacts based on:
As a fully integrated email marketing tool, Metrilo makes it easy to recover abandoned carts, send welcome emails, and manage drip campaigns. Overall, the tool is much more than a basic contact management solution. It’s an all-in-one tool for growing your ecommerce business. But because it’s so feature-rich, the software is priced accordingly.
These rates are based on an annual contract. The ecommerce CRM starts with the Pro plan, which is where the bulk of the contact management features are found. Email marketing is only available at the Premium tier. If you’re not interested in the ecommerce analytics side of Metrilo, this probably isn’t the best choice for you. You can find a more affordable contact management solution elsewhere, without these extra features. Try Metrilo free for 14 days. #5 – Nutshell — Best Easy-to-Use Contact Management Software• Starts at $19 Nutshell is a robust CRM with tools for sales automation, pipeline management, team collaboration, and more. For such a powerful and feature-rich software, it’s surprisingly easy to use. Each time you add a new lead to your contact management tool, Nutshell will automatically pull information from that person on the web. Such things like their social media profiles, job title, location, and more, will be added right away. For those of you who are using other tools and software to manage your contacts, you can import everything into Nutshell for free on the first day of use. Once you’re up and running on Nutshell, you’ll be able to log all communication information for each contact from your phone or desktop device. Everyone on your team will have access to this information. Nutshell is perfect for those of you who want to avoid tedious tasks. You can use the software to collect leads from your website, sync your phone contacts, or add new contacts by scanning a business card. There are two plans for you to choose from—Starter and Pro. The plans start at $19 and $35 per user per month, respectively. You can try either one free for 14 days. #6 – Streak — Best Contact Management Software For Gmail Users• Starts at $15 If you’re using Gmail or G Suite as your primary communication method, Steak can improve your process with contact management tools. This simple software can be added directly to your existing Gmail account. It’s used by 750,000+ individual users and businesses across the globe. Instead of bouncing back and forth between a spreadsheet and your email account, Streak allows you to organize your contacts, tasks, and pipelines from a single source of truth. This contact management software is commonly used for sales, business development, fundraising, real estate, hiring, support, and more. You can use Streak to automatically improve the information associated with each contact, including their names, companies, and other details—directly alongside your emails. Streak also provides you with a detailed timeline of all communication with emails, call logs, files, notes, tasks, and everything else you need to manage your contact list. The software is affordable as well:
There’s also a free plan for basic use, that’s great for individual users and smaller contact lists. Try any paid plan free for 14 days. #7 – Nimble — Best For Social Media Marketing• Starts at $19 More than 140,000 professionals worldwide use Nimble to manage contacts. It’s a sales-focused CRM that’s facilitated 10+ million deals directly through the platform. The software is perfect for organizing contacts and managing the entire communication history from a single source. My favorite Nimble feature is the social profile matching and enrichment tool. The software matches social profiles for contacts and companies, then automatically enriches those contacts with the details found within each profile. Nimble automatically builds live profiles on anyone. The details typically include information about where they work, where they’re from, career history, industry, title, and more. It’s the perfect tool for those of you who are collecting leads from social media and want to improve your social prospecting process. Nimble’s insights will help you find new prospects and segment new contacts accordingly. Nimble has the most straightforward pricing on the market. There is just one plan, starting at $19 per user per month. This includes up to 25,000 contacts, with unlimited upgrades. Try Nimble free for 14 days. How to Find the Best Contact Management Software For YouWith so many options to choose from, finding the best contact management software for your specific needs can be challenging. Fortunately, we’ve made this process much easier. There are certain factors that must be taken into consideration as you’re shopping around for contact management tools. This is the methodology that I used to narrow down the top software in this guide. CRM FunctionalityMost CRM software has some type of contact management solution. But not every contact management tool has CRM functionality. Lots of the options on our list double as a CRM solution, which is perfect for those of you who aren’t already using one. But if you’re happy with your existing CRM and just need basic contact management tools, there’s no reason to get another one. In most cases, CRM solutions will be more expensive than traditional contact management tools. That’s because this type of software generally comes with lots of extra features that go beyond the scope of contact management. Communication TrackingBeing able to see the communication history for each contact is a crucial component of contact management software. The best tools track emails, call logs, and other interactions. Look for software that lets you add notes to each contact so everything is fresh in your mind the next time you speak to them. This is also important for businesses where multiple employees will be dealing with contacts. AutomationSome advanced contact management tools will automate tedious tasks. For example, let’s say you meet a new prospect in person, but only get their name and phone number. Some contact management solutions will automatically take that information and pull additional data about that person from the web. So you’ll have access to their work history, current position, email address, LinkedIn profile, Facebook page, and more. Without this type of automation, you’d be forced to search the web on your own to learn these details. Lead ManagementThe vast majority of contact management software is sales oriented. So if you fall into this category, you want to make sure that the software has tools to manage your leads. Pipeline management and advanced segmentation capabilities would be key features to look for. Some software is niche-specific, such as ecommerce contact management. In this case, leads would automatically be managed based on things like behavior and sales history. ConclusionWhat’s the best contact management software on the market today? Zoho Contact Manager is our top pick. It has everything you could possibly need in an easy-to-use contact management tool. But Zoho Contact Manager isn’t for everyone. If you have specific needs, there are some other great options to consider. Sales teams would benefit from Pipedrive. If you need a custom solution, try Maximizer CRM. We recommend Metrilo to ecommerce sites and Streak to individual Gmail users. If you’re looking for a simple contact management CRM, try Nutshell. For social prospecting, use Nimble. Regardless of your industry, team size, or use case, you can find the best contact management software for your unique needs in this guide. Social Media via Quick Sprout https://ift.tt/UU7LJr June 27, 2020 at 11:40AM
https://mondrian.mashable.com/lead-img-facebook-label-violating-content-newsworthy-sometimes.png
Facebook announces bold plan to label some awful content, sometimes https://ift.tt/3dBxFKh Mark Zuckerberg has a bold new plan to occasionally do something about content that violates Facebook's policies. Every now and then. When the company feels like it. In a Friday morning livestream and accompanying post, the CEO seemingly attempted to mollify critics of his decision to allow a post from Donald Trump threatening violence against protesters with a new policy that may or may not address similar posts by the president in the future. Zuckerberg highlighted the fact that, in the past, Facebook has allowed posts that violate its own policies when the posts are deemed to be newsworthy. Going forward, some of those posts will still be left up, but will also be labeled as being in violation of Facebook policy. Importantly, the new policy announced by Zuckerberg Friday is not particularly clear cut, and leaves ample room for a wide range of interpretations and implementations. In other words, this could usher in a small change at Facebook or no change at all. "A handful of times a year, we leave up content that would otherwise violate our policies if the public interest value outweighs the risk of harm," wrote Zuckerberg. "Often, seeing speech from politicians is in the public interest, and in the same way that news outlets will report what a politician says, we think people should generally be able to see it for themselves on our platforms. We will soon start labeling some of the content we leave up because it is deemed newsworthy, so people can know when this is the case." Got that? Oh, yeah, and people will still be able to share this theoretical content that violates Facebook's policies and that is labeled as violating said policies. Presumably, all the people seeing that shared content will also see the explanatory note from Facebook (so, problem solved). "We'll allow people to share this content to condemn it, just like we do with other problematic content, because this is an important part of how we discuss what's acceptable in our society," continued Zuckerberg, "but we'll add a prompt to tell people that the content they're sharing may violate our policies." SEE ALSO: Indignant Joe Biden pens strongly worded letter to Facebook's Manager In other words, the next time Donald Trump posts on Facebook about how protesters should be shot, you'll still be able to share it. But that's OK, surely, as the post may or may not have some undefined Facebook label. Thankfully, Zuckerberg decided to take such a decisive action before the 2020 U.S. presidential election, when posts such as these carry extra weight. Heaven forbid he had waited until Wednesday, Nov. 4, to possibly, maybe, sometimes label politicians' posts that violate his company's own policies. Social Media via Mashable https://ift.tt/2DCFv97 June 26, 2020 at 05:01PM
https://ift.tt/2Z9O6bt
Verizon decides Facebook doesn't need its ad money after all https://ift.tt/3808obo Mark Zuckerberg can definitely hear Verizon now. The telecommunications giant announced Thursday that it is immediately ceasing all advertising on Facebook. So reports CNBC, which notes that Verizon is joining the likes of Patagonia, REI, and Ben & Jerry's in financially distancing itself from the controversial social media platform. In an emailed statement to Mashable, a Verizon spokesperson chalked the move up to vague displeasure with varying violations of unspecified policies. "Our brand safety standards have not changed," a Verizon spokesperson told Mashable. "We have strict content policies in place and have zero tolerance when they are breached, we take action. We're pausing our advertising until Facebook can create an acceptable solution that makes us comfortable and is consistent with what we've done with YouTube and other partners." We followed up with the Verizon spokesperson in an effort to determine just what, exactly, spurred this decision but received no immediate reply. We do know, however, that according to CNBC, Verizon's move to stop dropping cash on Facebook also applies to spending on Instagram ads (never forget that Facebook owns Instagram). Facebook, for its part, did not immediately return our request for comment. In what is probably more than a coincidence, on Monday the Anti-Defamation League published a blog post highlighting brand advertisements on Facebook running "alongside content that ADL and many others would deem hateful or extremist." One example, provided by the ADL, may have caught the eye of someone at Verizon. SEE ALSO: Facebook faces boycott push from NAACP, ADL, and other civil rights groups "An advertisement for Verizon appears next to a video from the same QAnon supporters page drawing on hateful and antisemitic rhetoric," reads the ADL blog post, "warning that the Federal Emergency Management Agency (FEMA) is planning to impose martial law and bring on civil war 'just like the days of Hitler,' with concentration camps and coffins at the ready and Americans already being quarantined in militarized districts." Gee, I wonder why Verizon wouldn't want its ads running next to that kind of delightful content. Social Media via Mashable https://ift.tt/2DCFv97 June 26, 2020 at 05:01PM
https://ift.tt/3i6p99J
Non-parody Devin Nunes can't sue Twitter over a parody-cow account https://ift.tt/31dpNft Devin Nunes is a real human obsessed with a pretend cow who loves to tweet. Sadly for him, as of a Friday ruling, the congressman from California will have to leave Twitter out of his ongoing litigious obsession. Nunes, a Republican, sued Twitter in March of last year, claiming the social media platform let the parody account Devin Nunes' cow defame him. According to the Fresno Bee, Judge John Marshall ruled last week that Section 230 protects Twitter from liability for content hosted on the platform, and as such, the San Francisco-based company is no longer a defendant in the ongoing case. The Twitter account in question has long been a thorn in Congressman Nunes' shockingly thin hide. The @DevinCow account, which pretends to be the supposed farmer turned congressman's cow, has mocked Nunes for, among other issues, his ongoing defense of Donald Trump and being an alleged "treasonous cowpoke." To be clear, and because it's worth restating, the account is pretending to be a cow owned by Devin Nunes. That's it. That's what the literal member of Congress is so upset about. Whoever is behind the account, on the other hand, seems to be enjoying themselves. "The herd responded to Devin’s loss in court today," tweeted the unnamed person (or persons) on Wednesday. "I had to hide the [ice cream] so they didn’t throw it as well #DevinNunesIsAnIdiot" Nunes, for his part, tried to convince his Twitter followers to move to Parler, an alternate social media platform favored by the right, to which the @DevinCow account responded, "I have some good moooos for you. Oh, wait, it's good for me and not for you[.]" To be clear, @DevinCow is not totally out of the legal woods yet. Nunes' lawsuit against the owner of the account, as well as two other Twitter accounts — one a now-suspended parody of Devin Nunes' mother, and the other belonging to political strategist and Nunes critic Liz Mair — are still pending. Twitter, however, appears to have extricated itself from the ongoing temper tantrum of this apparently grown congressman. SEE ALSO: The 5 most obnoxious things from Devin Nunes's lawsuit against Twitter "Twitter enforces the Twitter Rules impartially for everyone who uses our service around the world, regardless of their background or political affiliation," a Twitter spokesperson told the Fresno Bee. "We are constantly improving our efforts to serve the public conversation and will continue to be transparent with the public." As of the time of this writing, the hashtag #DevinNunesIsAnIdiot was trending on Twitter. Social Media via Mashable https://ift.tt/2DCFv97 June 26, 2020 at 05:01PM
https://ift.tt/3eDu2Vk
Best Digital Asset Management Software https://ift.tt/2NwsVLj Digital asset management (DAM) software is a single source for organizing, sharing, tracking, and distributing all of a company’s digital assets. A digital asset can be defined as any document, image, video, audio file, visual, animation, or any other piece of media content. This software is commonly used to manage marketing materials and different types of creative files. DAM software allows you to assign metadata to each asset containing a unique description, making it easier to search and filter files at scale. Without digital asset management software, organizations and teams need to use multiple platforms to manage their digital assets. Using a traditional cloud storage platform might be fine for a dozen assets, but it quickly becomes difficult to achieve with quantities in the hundreds or thousands. DAM software improves access to digital assets, keeps them secure, and allows you to manage the complete lifecycle of your digital assets—from creation to archive. The Top 8 Best Digital Asset Management Software
There are eight digital asset management tools that I can confidently recommend. Use this guide to find more information about the features, benefits, prices, use cases, and potential drawbacks of each one. #1 – Canto — Best Overall Digital Asset Management (DAM) Software• Automatically organize by file type Canto is our top pick for DAM software. Founded 25+ years ago, Canto is a pioneer in the digital asset management industry. Over the years, they’ve quickly adapted to the times and changing needs of their customers. The software is used by 2,500+ businesses, including Ralph Lauren, NASA, American Red Cross, Harvard University, United Airlines, and more. Add digital assets to folders, albums, or smart albums that automatically organize files by asset type, such as image, video, document, presentation, and other types of file formats. Some of the top features and benefits of Canto include:
The list goes on and on. Overall, Canto has everything you could possibly need in software for digital asset management. Canto integrates with a wide range of tools and platforms that you’re already using, like Slack LinkedIn, WordPress, Google Drive, MailChimp, and more. This DAM software is highly secure as well. It runs on AWS, which is one of the fastest and most flexible cloud systems on the market today. You can set custom permissions and easily apply digital rights management to protect your assets. Pricing is not available online. Request a custom quote and start your free trial. #2 – Brandfolder — Best Easy-to-Use Digital Asset Management• Asset performance insights Brandfolder is another top-rated DAM software. It’s used by startups, Fortune 500s, and everything in between. For such a feature-rich software, Brandfolder stands out from the crowd due to its simplicity. You don’t need to be super tech-savvy to navigate around and use this enterprise-grade tool. The software has a feature called Brand Intelligence, which uses AI and machine learning to identify your top-performing content, tell you who is using your assets, and how they’re being used. With Brandfolder, you can easily distribute assets, collections of assets, and even an entire folder of assets using privacy controls, CDN embed links, and user-specific permissions. I like Brandfolder because the software offers specific solutions for various use-cases. They offer DAM software for different industries, such as:
You can also get a role-based version of Brandfolder, for categories like marketers, CMOs, creatives, brand managers, and creative operations. If you’re using Brandfolder, you can rest assured knowing that your files are safe and secure in this cloud-based central source of truth for your digital assets. Request a custom quote and schedule a demo to get started. #3 – Adobe Experience Manager Assets — Best For Advanced Users• Robust and feature-rich Any time you’re getting software from Adobe, you know that you’re in good hands. Adobe Experience Manager assets is no exception; the software is robust and feature-rich. This cloud-native DAM software helps organizations manage thousands of digital assets at scale. The asset automation here is second to none. You’ll benefit AI that automatically tags files, crops images, distributes assets, and more. Adobe’s automated tools for asset management perform tasks in minutes that would normally take hours. Top features of Adobe Experience Manager Assets include:
Adobe Experience Manager Assets is not for beginners. Some of the advanced features require some technical knowledge to use and understand. So if you’re just looking for basic file storage and sharing capabilities, you’ll probably find this software confusing. With that said, Adobe Experience Manager Assets is a tech lover’s dream. You’ll be able to manage the complete lifecycle of your assets and benefit from advanced insights on asset performance. Request a quote to learn more and get started. #4 – IntelligenceBank — Best DAM Software For Creative Collaboration• Built for content marketers IntelligenceBank is a digital asset management solution for content marketing. The software helps businesses create, manage, share, and distribute digital assets. In addition to providing creative professionals with a central location for digital files, you’ll also benefit from metadata tagging with AI technology from the same platform. Log in with SSO and access the platform directly from platforms like WordPress, Drupal, Adobe Creative Cloud, and hundreds more. Leverage pre-configured workflow integrations with technology like Slack, Asana, Facebook, Dropbox, Shopify, and anything else you’re using. With IntelligenceBank, you can upload any type of file from any source. The software makes it easy to manage the usage and talent rights of your assets. It supports bulk uploads, comments, version controls, multiple image views, previews, alerts, watermarks, and much more. Top features of IntelligenceBank include:
In addition to DAM software, IntelligenceBank has plans and packages for branding and marketing operations. You’ll need to request a quote from the sales team to learn more. It’s worth noting that all features don’t come standard out of the box. IntelligenceBank has optional services and add-ons for things like SSO, two-factor authentication, creative templates, and more. #5 – Cloudinary — Best Free Digital Asset Management Software• Free for basic use Cloudinary is trusted by 6,000+ businesses and 600,000+ developers. Petco, Whole Foods, Peloton, Under Armor, Lyft, and Sony are just a handful of well-known brands that use this software. While most DAM software is built for enterprises out of the box, Cloudinary has plans for individual users, developers, small businesses, and small teams. Cloudinary comes standard with basic DAM features like file storage, image manipulation, image optimization, video APIs, collaboration tools, integrations, and more. Here’s a quick look at the Cloudinary plans and pricing:
The Free and Plus plans both have a single user limit. So it’s not ideal for managing assets at scale. The Advanced plan supports up to five users. For larger teams, you’ll need a custom solution. Cloudinary’s plans are a bit confusing. Depending on your tier, you’ll get a certain number of monthly credits, which go towards things like file transformations, storage, or net viewing bandwidth. So there will be some limitations, but the trade-off is cheap pricing. #6 – Extensis Portfolio — Best DAM Software For Content Creators• Supports multiple file types Extensis Portfolio is a single tool for digital asset management and brand asset management. It’s a central source for your images, videos, audio files, documents, and more. The software is perfect for managing content across multiple brands, projects, or clients, which is why it’s such a popular choice for content creators. Ultimately, Extensis Portfolio will help you save time and make your life easier in terms of organizing and sharing media assets at scale. Some of the top features and benefits of Extensis Portfolio include:
Extensis Portfolio has solutions that fit the needs of individuals, small teams, businesses, and enterprises. #7 – CoSchedule Asset Organizer — Best For Marketing Teams• Comes with marketing suite CoSchedule Asset Organizer is one of five products in the CoSchedule Marketing Suite. In addition to DAM software, you’ll also get tools for organizing content, managing your marketing calendar, and more. The platform makes it easy for marketing teams to store, index, and share digital content. Highlights of this software include:
Unfortunately, the CoSchedule Asset Organizer can’t be purchased on its own—you’ll need to get the entire CoSchedule Marketing Suite. The upside of this is that you’ll have lots of other tools at your disposal. But the drawback is that you might be paying extra for tools you don’t need. So I’d only recommend this software to marketing teams. You can try it free for 14 days before you get started. #8 – Widen — Best DAM Software For Midsize Organizations• Enterprise-grade security Widen DAM is a cloud-based software for SMEs. The solution is ideal for managing assets at scale. For an enterprise-grade solution, the software is actually fairly easy to use. Widen has been around for 70+ years. But you wouldn’t know it by using this solution. The interface has a clean and modern dashboard that allows you to manage the complete lifecycle for all assets. Some of the top features and benefits of the Widen DAM include:
In addition to DAM software, Widen offers solutions for brand management, market resource management, and product information management. For larger organizations with hundreds or thousands of complex digital assets, Widen DAM will be a top choice to consider. To get started, you’ll have to request a demo. A Widen representative will take the time to understand your business needs during a 30-minute call before providing you with a custom demo for your team. How to Find the Best Digital Asset Management Software For YouFinding the best digital asset management software for your business can be difficult if you don’t know what to look for. Everyone has unique needs when it comes to managing digital assets. To make things easier, I’ve identified the top factors that need to be taken into consideration while you’re shopping around. This is the methodology that I used to choose the top DAM software on the market today. DAM CategoryAsset management, in general, is a broad term. But what exactly are you planning to do with those assets? There are different types of asset management software that accommodate varying needs and use cases. Here are some DAM categories:
Within each category, there are certain features that you’d need. For example, if you just want a place to store your files, a feature for content rights management isn’t really necessary for you. But this will be a top feature for businesses distributing digital assets to third-parties. If you’re going to be changing assets and collaborating with team members, look for DAM software that allows you to edit, convert, and make changes directly within the platform. Asset TypesNot every DAM software supports every single file type. For the most part, image files, video files, audio files, and basic documents are easy to accommodate on every platform. But some businesses have complex files, such as augmented reality files, virtual reality files, 3D files, panoramic files, and more. Make sure the solution you choose can support the assets you currently have as well as the assets you plan to create moving forward. User TypeCertain digital asset management software is designed for use-case specific solutions. For example, there is DAM software for marketing teams. There are other DAM solutions for content creators and others for creative collaboration. There are solutions for individual users, developers, small business owners, and more. It’s always in your best interest to find digital asset management software that appeals to the ultimate end-user. While many solutions on our list can be customized to fit your needs, it should be fairly obvious who the target market for each platform is. If you’re unsure, just refer to the reviews in this guide. Team SizeA small team of content creators or a solo developer won’t have the same needs as a mid-sized enterprise. Most DAM software is considered to be enterprise-grade. But with that said, there are definitely solutions for smaller teams. In fact, you can even find free DAM software for single users. ConclusionWhat’s the best digital asset management software? Canto is our top pick. It appeals to the widest range of users and hits the mark for everything we look for when evaluating DAM software. With that said, there are plenty of viable alternatives, depending on your business needs. If you’re looking for something simple, try Brandfolder. Advanced DAM users would be better off with Adobe Experience Manager Assets. For creative collaboration, content creation, and marketing, we recommend IntelligenceBank, Extensis Portfolio, and CoSchedule Asset Organizer. SMEs should consider Widen. Do you want a free tool for digital asset management? Try Cloudinary. Regardless of your industry, company size, or asset types, there’s a solution for everyone in this guide. Social Media via Quick Sprout https://ift.tt/UU7LJr June 26, 2020 at 11:41AM 5 Ways In Which Support Housing Enterprises Can Use Marketing To Expand https://ift.tt/3dCUCMW If your senior living community isn’t on social media, you’re missing a lot of your target market. Adults over 65 are the fastest-growing social media demographic. And even if social media adoption is stagnating, it’s important to note that a majority of your audience logs into their social media platform of choice regularly – with some 10,000 boomers retiring daily – retirement communities should begin to shift their strategy from focusing on the Silent Generation to the baby boomers. Considering these stats, if you’re not marketing to the baby-boom generation online, you’re missing out on a golden opportunity to reach this generation as they enter their golden years. That being said, here are some Marketing ideas that we created with the help of Calgary Dream Centre. Revamp Your WebsiteIn this day and age, a good first impression begins with having a solid website and web presence. A few website and Internet guidelines will ensure your site performs well in searches and provides valuable information that caters to potential residents.
These tips will ensure that your site is drawing the customers you want and providing the information they’re looking for. A comprehensive website is the first step in converting prospects into buyers. Use Social Media to Boost Your Event Marketing Efforts.Event marketing is an integral part of assisted living marketing plans. From facility tours to resident celebrations and holidays, it’s important to extract as much value out of those efforts as possible. To do this, share your events on social media, promote and encourage attendance before the event, create excitement by sharing event information during the event, and don’t forget to post recap stories and thank you messages post-engagement. Creative marketing ideas for assisted living facility events include:
Live tweeting from an event with a broad reach, such as an industry event. Tweet quotes that you think would resonate with your audience and be sure to use the event hashtag and mention the Twitter handle for the event and anyone you choose to quote for maximum reach. Use Social Media to Build Your Employer BrandFeature the employees that bring your services to life and position you as the employer of choice in senior living care in your area. Your employees are the ones closest to your patients, so celebrate their contributions on social media. Many companies use this idea in their social media strategy to help boost employee morale through recognition, set themselves apart as a company that cares for and celebrates its employees, and increase engagement on social channels. Although it doesn’t directly generate revenue for your business, employee retention does have an impact on your bottom line. Every penny you spend on training a new employee is an investment in the future of your company. If you have high employee turnover, you risk losing your investment over, and over, and over again. However, your employees can also be your greatest advocates when it comes to recruitment, so make sure you are actively showcasing their wins and publicly celebrating their achievements. This will increase their employee satisfaction as well as portray your facility as a place that people want to work. Use Your Current Residents as AmbassadorsYour current residents who love their lives in your community are your best sales tools. Approach them about being brand ambassadors. Your brand ambassadors can give tours of their living spaces, host prospects at meals, talk about community events and provide testimonials. Start a referral program, and ask residents to refer their friends. This will help foster a sense of community that will benefit both your brand and your residents. This tactic will vary depending on the level of care offered at your facility. If you’re wondering how to get assisted living clients, consider approaching residents’ adult children and other family members to discuss their parents’ experiences in your facility and the care they have received. Achieve Measurable Success Through Social NetworksWhile using Social Media channels like Facebook and Twitter may seem easy, there are certain things to be kept in mind if you are looking at achieving measurable results:
The post 5 Ways In Which Support Housing Enterprises Can Use Marketing To Expand appeared first on Social Media Explorer. Social Media via Social Media Explorer https://ift.tt/2onGYog June 26, 2020 at 08:44AM
https://ift.tt/2VkE1ap
How to Grow Your Instagram Following: Strategy for Businesses https://ift.tt/2Zehltx Want more followers on Instagram? Wondering how to find and engage with the right people? To explore how to grow your Instagram following, I interview Tyler J. McCall on the Social Media Marketing Podcast. Tyler is an Instagram marketing expert and founder of the Follower to Fan Society. He’s host of the Online Business Show, […] The post How to Grow Your Instagram Following: Strategy for Businesses appeared first on Social Media Examiner | Social Media Marketing. Social Media via Social Media Examiner | Social Media Marketing https://ift.tt/1LtH18p June 26, 2020 at 05:05AM
https://ift.tt/2VkE1ap
How to Grow Your Instagram Following: Strategy for Businesses - 412 https://ift.tt/381SNrX Want more followers on Instagram? Wondering how to find and engage with the right people? To explore how to grow your Instagram following, in this episode I interview Tyler J. McCall. Tyler is an Instagram marketing expert and founder of the Follower to Fan Society. USEFUL INFORMATION: Check out the Instagram Marketing Summit: IGSummit.live Download the Social Media Marketing Industry Report We'd love you to review our show on Apple Podcasts. Social Media via Social Media Marketing Podcast https://ift.tt/1LtH18p June 26, 2020 at 04:57AM |
Amazing WeightLossCategories
All
Archives
November 2020
|