5 Key Elements of Winning Email Marketing Strategy http://bit.ly/2XKh9jy Marketing has never had more opportunities than it does today – television, radio, billboards, advertising on websites, social networks and so on. But even with all these channels, 80% of marketers agree that internet marketing campaigns remain one of the most effective strategies. With the introduction of marketing automation, it is tempting to “set and forget about it” when it comes to successful email marketing. But, as in life, what you get from email marketing depends on what you put into it. The best way to maximize your benefits is to combine an excellent marketing automation system with a robust marketing strategy that reflects the needs of your customers and the buyer’s path. Here are the five key elements on how to create a successful email. Drip email campaignsA drip campaign is a collection of scheduled marketing emails that are sent automatically after a specific trigger. These campaigns can be used to turn potential customers into active customers. Campaigns for the drip case showed that the conversion of active customers reaches 98%. A great example is a cheap essay writing service which also tends to function generally via the internet due to the same reasons. Drip campaigns can be configured to respond to such customer behavior triggers as a new subscriber, download resources, or request a demonstration. When this action is recorded in the system, it starts the workflow of your drip campaign, which sends a subsequent message at a specified time interval. A trigger can also be a passive client behavior, for example, not opening the last few emails, not logging in to use your service for a while, or downloading a product without downloading a workbook or an important linked resource. These types of drip campaigns can help re-attract customers who have gone through a customer’s life cycle but are somehow stuck. Personalized and segmented emailsPersonalizing emails, as well as their segmentation, is a marketing technique that identifies your list of subscribers for sending relevant emails to specific subscribers. Undoubtedly it can increase profits. Segmentation of emails allows you to target specific groups of subscribers, which leads to a significant increase in click-through rate. If you start writing an email to your subscribers with “Dear [Name]” instead of “Dear Customer” it can change the world. Something simple, such as a personalized greeting, can increase transaction speed by a factor of six, but 70% of brands still cannot personalize their emails. Turn to write my paper online to get the needed help in writing relevant emails. In this way, you can significantly decrease your email marketing campaign cost. Focus on branding, not sellingYour marketing messages should tell a story, and not focus solely on selling products or services. Instead of chasing customers, create a story that resonates as closely as possible with the target audience that shares your values and thus attracts them. Listen to employee ideasUnique content depends on the unique “voice” of your brand, and your employees are part of that voice. John Hansen from Recall Americas recommends that companies hire employees who are ready to become brand advocates. “Many managers are afraid of losing control in the fear that employees will somehow distort the marketing message.” Create a single message to communicate with your potential audienceAny marketing activities should be subject to a single strategy. It means that you have to tell a consistent story across all channels and points of contact with customers. Brian Clark, founder, and CEO of Rainmaker Digital, says that scattered messaging is one of the most common and significant obstacles to achieving high ROI in digital marketing. When marketing automation is combined with a customer-centric strategy, the results can be astounding. For each $ 1 spent on email marketing, calculate a return on investment of $ 43. It is not only due to the reduction of manual labor, but also because the automation of email marketing in the form of email list and newsletter list can orient and guide readers who are at different stages of the purchaser’s path. Marketing is a true symbiosis of science and art — an endless search for the best solutions and a long way of research. Listen to the opinion of experts on how to use email marketing, focus on the implementation of the winning email list building, and you will certainly succeed in your field! The post 5 Key Elements of Winning Email Marketing Strategy appeared first on Social Media Explorer. Social Media via Social Media Explorer http://bit.ly/2onGYog April 26, 2019 at 06:37AM
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How To Use Social Media To Improve Your SEO Campaign http://bit.ly/2GAOd6D Even though social media and SEO are viewed as separate entities under the umbrella of digital marketing, social media should be an intrinsic part of any SEO campaign. Despite the fact that Google has categorically stated that social signals are not a direct search engine ranking factor, social media does have a significant impact on SEO which ultimately contributes to improved rankings. As an SEO marketing company will know, not only does an effective social media strategy help to improve your brand’s visibility and awareness but it also helps to drive more organic traffic to your site, build quality links and generate high engagement rates with your target audience. If you have been keeping abreast of all the current trends in digital marketing, then you are aware of the term, content is king. The main aim of search engines is to provide users with the most relevant content in the search results. If your content is deemed relevant and useful to users by the search engine bots, then it will be given priority enabling your site to rank higher. Social media offers you a platform to promote your content to a wider audience. You might strive to produce stellar quality and keyword-optimized content, but without a proper channel for reaching out to your target audience, then the content might be of minimal use. When you post great content on social media, your followers will share the content with their followers and friends and the cycle continues. People will provide links to your content and this helps to capture external links. Authoritative sites also use social media. If several authoritative sites come across your content and link back to it, your credibility and authority are greatly enhanced leading to a higher ranking. When it comes to link building, having a high number of backlinks doesn’t do you much good rather the quality of the links. Social media provides you with a platform where you can easily capture quality external links from authority websites. Without social media, achieving this feat can be a monumental task. With a strong social media standing, you are able to increase the number of branded searches related to your website. Targeting branded searches is an effective technique for generating qualified leads. Branded searches are searches that include the name of your brand or other brand-related terms. Since people will be more aware of your brand’s name and what it offers, they’ll conduct more specific searches to get to your site. The following section looks at some of the tips on how to use social media in your SEO campaign. Build Your FollowingYour social media following and influence does not directly affect your search engine ranking. However, having a huge social media following ultimately translates to a higher search engine ranking. It may be a bit difficult to wrap your head around the above statements but it’s as easy as that. When you post to a large audience, your content will have more shares and will be seen by a large number of people. In effect, it’ll have more backlinks from other websites and it’ll also be able to capture more quality links from authority sites. These increased number of backlinks is what helps to improve your ranking. Optimize Your Posts For SearchNowadays, keywords are not only important for website content. Considering the recent partnership between Google and Twitter, it is highly likely that your posts will appear in the search results. Optimizing your posts for search ensures that your tweets appear in Google’s search engine. Google bots crawl social media sites as they do websites. Optimized social media posts will help to enhance your brand’s authority. Social media platforms also have search engines, optimizing your posts help users searching through social media to find your content. If the content is relevant and useful to them they’ll end up sharing it and linking back to it, hence, more people will end up visiting your site. Include Links In Your Social Media ProfilesAs discussed earlier, Google puts more value in links from quality authority websites. Social media sites are considered high-value authority sites. Including links that direct users to your website in your social media channel helps to improve your authority in search engines. Social media platforms help you to capture lots of quality links since your profile will be viewed by many users. This significantly boosts your rankings in the search engines. Focus On Posting Quality And Engaging ContentContent marketing is essential in digital marketing. The content you post should be of value to your target audience. The content should also motivate the audience to engage more with your brand. If you constantly post relevant and useful content, your followers will keep coming back for more while sharing with their friends. Your brand will start receiving more attention and people will be interested in learning more about you and what you offer. Viral Content Rapidly Gets You More SharesViral content is one of the main reasons most social media marketing campaigns are a huge success. One has to be very creative and keep up with the current trends and happenings. Your brand will be exposed to a wide audience within a short period of time. In addition, earning thousands of shares helps to enhance your authority in the search engines. The post How To Use Social Media To Improve Your SEO Campaign appeared first on Social Media Explorer. Social Media via Social Media Explorer http://bit.ly/2onGYog April 26, 2019 at 06:32AM
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Advanced Facebook Retargeting: How to Up Your Ads Game http://bit.ly/2UCqYOr Do you want to run successful Facebook retargeting ads? Wondering what tactics can improve your Facebook campaign performance? To explore advanced Facebook retargeting, I interview Susan Wenograd. Susan is a Facebook ads expert, a regular columnist at Search Engine Journal, and an account director for AimClear, an integrated digital agency. You’ll discover the biggest mistakes marketers make with Facebook retargeting. Susan also shares her method for setting up a successful Facebook ad retargeting campaign that leads to conversion. Read a summary of the interview below. To listen to the interview, scroll to the end of this article. Why Facebook Retargeting Is ValuableCustomers seldom go to a website and purchase after their first visit. It’s even more rare for a customer to convert after clicking on just one ad, especially if they’re unfamiliar with your brand or your price point is relatively high. In most cases, there’s a long journey to get customers to convert and Facebook is uniquely positioned to handle the buyer’s journey along each step in a way that other channels can’t. While Facebook’s retargeting campaigns tend to be more expensive than targeting a cold audience, these campaigns help you actually reach a more responsive audience. Not only does Facebook offer a variety of retargeting options and immersive ad units that aren’t available on other platforms, but it also boasts both a higher audience inventory and lower conversion costs. Ultimately, retargeting on Facebook is valuable to your business. Common Facebook Retargeting MistakesWhen it comes to Facebook retargeting campaigns, there are two mistakes Susan commonly witnesses among marketers: relying on the default option of setting website custom audiences to the last 30 days of visitors and failing to consider the particular buying and lead acquisition patterns for the individual brand. There’s far greater complexity to people’s buying habits and actions beyond the fact they’ve visited a website within the last month. Susan recommends studying the buying and lead acquisition patterns for your brand. If you find that most of your customers tend to convert within a few days of visiting your website, then you would be paying for 30 days worth of Facebook impressions that are no longer relevant. On the other hand, if your product requires an education period or has a high price tag, your customers will take longer to convert, and have evolving considerations and concerns along each step of the process. When it comes to creating a Facebook remarketing strategy, it’s important to break your audience into smaller groups so you can serve different ads that meet their individual needs. For instance, you would approach those who visited your site within the last 3 days differently than you would someone who visited 27 days ago. They become less of a warm prospect the further they get from having visited your site. So you’d have to entice them more or tailor your message to meet their needs at this step of the buying process. Although lumping all past website visitors into a single Facebook custom audience creates a bigger audience, showing all of them the same retargeting ad misses the mark and may even negatively impact your Facebook ad relevance score. Listen to the show to hear how remarketing to a general audience negatively impacts your campaigns. A Successful Facebook Remarketing Method to FollowSusan suggests looking for patterns in how most conversions happen on your site and segmenting your custom audiences into separate, smaller ad sets based on these parameters. Make the audiences as granular as possible and experiment with each one. Set out by creating as many custom audience buckets in Facebook as you can brainstorm and allow them to start populating. Not all of them will perform and some may take a long time to fill. You’ll have to make adjustments as you go along. Susan notes that the minimum number of people you can run a Facebook ad set to is 200, so she often combines ad sets that are smaller than 200 until she populates one that reaches the minimum. Assess Your Google Analytics Time Lag Report to Time Your RetargetingThe first step in Susan’s method for setting up Facebook remarketing ads is to get a sense of a website’s traffic from Google Analytics. Then use this information to determine when to serve the right offer to the right audience. Susan specifically points to the Time Lag report found beneath the Conversion Tab in Google Analytics to track “events,” which shows how many days pass between a user’s visit to your site and their subsequent conversion. It also examines how many times they access your website before they make a purchase. You can then use this data to measure the response rate to your online ads and establish timing for your remarketing campaigns. Time Retargeting by Seasonal InterestTiming can also be seasonal. Retailers that do most of their business during the Q4 gifting season can create a custom audience targeting those who don’t buy from them year-round. Susan uses the example of women visiting a men’s retailer site based on clicks from a holiday gift guide. Knowing that traffic from this particular piece of content is likely driven by people who aren’t shopping for themselves, you can retarget this audience during other gift-giving times of the year such as Father’s Day. Facebook limits the maximum amount of time that people will stay in a custom audience, based on website traffic, to 180 days. After this time period, those in the website custom audience will be removed unless they revisit the website. You can stay top-of-mind by simply creating a custom audience of people who visited your URL within the past few months and run remarketing ads before they’re removed by Facebook. Retarget Leads With Specialized Content at Key Points in the Sales FunnelThe next step in the process is to consider the flow and the content people are first drawn to on your website and build an audience along the points of conversation, not just based on time. This is especially helpful for content-heavy sites, or for products that are heavily researched and have longer sales cycles. In a longer sales cycle, you can expect more emotion and authority-building to be involved along the way. An example of this is B2B products. You might draw prospects to your site with a white paper they can download, and then offer a demo. Following a demo, you can schedule a free trial and so forth. As you break down and look at the sales funnel, you get a sense of what the audiences need at each individual point of conversion along this multi-step process. Each audience will have different needs at each point and you want to be able to speak to them differently. Join thousands of fellow marketers. Receive the training and support you need to accomplish your marketing objectives! If a prospect has downloaded the white paper but hasn’t requested a demo, then you would want to advertise the demo. If they’ve seen the demo and haven’t signed up for a free trial, then that’s the message to send them next. Similar to establishing audiences based on the Time Lag report, create separate custom audiences and align the messaging with the way people have already interacted with your site and your brand. Listen to the show to hear Susan offer a step-by-step example of a retargeting campaign that she did for her own client. Use Website URLs to Guide Retargeting Based on TopicsIf you have a blog covering a variety of different topics or a website selling different products, create custom audiences based on the URLs visited and serve ads that are relevant to each topic or item. Be consistent in naming URLs and use referral URLs to easily differentiate among content grouping. You can then build a separate custom audience inside of Facebook for each group and let them grow over time. When you’re ready to market to a given subset, you can amplify information or products to people based on the content that they’ve consumed from your site. Because they’ve already indicated some interest in your brand, they’ll be more receptive to your ads. Using Google UTM ParametersWhen you set up custom audiences in Facebook, it reads Google UTM tags on your URLs and will start populating an audience based on the sources. By using those UTM parameters, you’ll know which lead magnet to credit and possibly who users are, what they do, and more. As long as you’re specific with your UTMs and code them properly, you’ll be able to use this information to develop highly customized ad copy that’s specific to what prospects do every day and accurately addresses their pain points. Listen to the show to hear how Social Media Examiner uses Google UTM tags to remarket after Social Media Marketing World and learn how to properly code UTMs for your brand. Refine Your Retargeting by Combining Ad SetsIt’s possible to further refine your custom audiences by combining any of the ad sets created—based on the time lag data, content grouping, and location in the sales funnel—and use this information to set exclusions within Facebook around any pairings. Most of the time, this allows you to discover a variety of different segments. However, it can also help define smaller audiences and the best piece of content to show them next. Next Steps in Starting Your Remarketing CampaignsOnce you’ve established some good custom audiences, the next step in creating remarketing campaigns is to determine the average number of times a user should see your ad within a certain time period. Unfortunately, Facebook doesn’t allow advertisers to do frequency capping unless they’re running a Reach campaign. This means that setting your budget too high compared to the size of your audience will mean hammering those people with ads. As a workaround, Susan recommends initially adjusting the campaign dates in the Facebook Ads Manager and setting the budget such that the frequency adjusts to two or three at most. As your remarketing audiences grow over time, you can gradually expand the budget to maintain the same frequency over an expanded audience. The other thing you want to observe is the placement performance. There’s going to be massive differences in your CPM based on whether the ad appears in the news feed versus in Marketplace or even Instagram Stories. There are drastic price and performance differences among Facebook’s family of apps and ad placements. You should also test all of the different types of creative and messaging. In Susan’s experience, carousel ads and video ads tend to do well for conversions. Discovery of the WeekInstaspacer is a free app that allows you to add line breaks and white spaces to your Instagram photo captions without having to resort to dots, dashes, or other characters. Currently, there’s no way to do this natively within the Instagram app and Instaspacer is the missing text editor that Instagram needs. Instaspacer allows you to compose your caption exactly as you would like it to appear on Instagram. Then you hit the Convert button to copy and paste the text directly into Instagram. You can find Instaspacer in the iOS App Store or in Google Play Store for Android. Listen to the show to hear more about Instaspacer. Key Takeaways in This EpisodeListen to the Interview NowThe Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works with social media marketing. Where to subscribe: iTunes/Apple Podcast| Android| Google Podcasts| Google Play| Stitcher| TuneIn| Spotify| RSSWhat do you think? What are your thoughts on using Google UTM parameters for Facebook retargeting? Please share your comments below. Join thousands of fellow marketers. Receive the training and support you need to accomplish your marketing objectives! Social Media via Social Media Marketing | Social Media Examiner http://bit.ly/1LtH18p April 26, 2019 at 05:06AM Top 7 Things to Plan for When Developing a Web App http://bit.ly/2UFaMMF In today’s digital world, businesses need to reach their markets via multiple channels. As consumers are inseparable from their smartphones, a mobile web application is now an indispensable component of any omnichannel customer experience. There are many moving parts when planning and developing a successful web app. Here are the top 7 things to consider: 1. Define the ObjectiveStart with a highly specific objective, which will help you determine the features, functionalities, and user experience of the app. First, clarify the major outcome you want to achieve (e.g., a marketing goal or the actions you want users to take) then you can work backward to define the steps required in the development process. 2. Understand the UsersValidate your idea to make sure that there’s a demand for the app and the market isn’t overly competitive or saturated. Use survey, focus groups, or paper prototypes to discover the target audience’s challenges, desired outcomes, and preferences or habits (e.g., devices) before proceeding into the development phase. 3. Research Your CompetitorsFind out what other apps are on the market, how they work, what users like about them, and what the common complaints are. You can then define your unique positioning by developing features to fill a gap in the market or improve upon existing products so the app can stand out from the competition. 4. Involve UX and IT EarlyAfter you have identified the requirements for the app, involve UX and IT teams as soon as possible to ensure that the user interface can be supported by available technologies. For example, you should consider the technology infrastructure for a multi-channel solution, how to architect data delivery, how to manage API, and compliance with security protocols. 5. Finalize the Technology StackLast but not least, define the set of languages, frameworks, and database management system for building the application (e.g., HTML, Laravel, Ruby on Rails, MySQL, Apache.) The choice of the technology stack can impact the usability and functionality of the web app, so make sure that the selection can support your MVP as well as the roadmap for future releases. For example, PHP is a hugely popular coding language with a multitude of developers who are experts. PHP frameworks like Laravel have even been created to better service this ecosystem. Choosing developers who are experts in Laravel and PHP is a great direction for most web app projects. 6. Launch an MVP (Minimally Viable Product)Instead of developing all the functions from the get-go, build a minimally viable solution with the key features to use as a foundation. An MVP is a fully functional app with the core features. It allows you to enter the market quickly, gain access to actual users, and gather feedback so you can refine the functionalities and develop new features that meet the needs of the market. 7. Design a Roadmap For Multiple ReleasesThe release of the initial version is just the beginning. As you gain traction and incorporate user feedback, plan to release updates and new features at regular intervals.This will not only help your app stay relevant but also re-engage users with new functionalities over time. A new release every 2 to 3 months is typically frequent enough to keep users engaged without bombarding them with too much information. The post Top 7 Things to Plan for When Developing a Web App appeared first on Social Media Explorer. Social Media via Social Media Explorer http://bit.ly/2onGYog April 24, 2019 at 01:30PM
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CanIRank Review: Getting Results with AI SEO + Expert Delegation http://bit.ly/2DvCwNW Artificial Intelligence Meets SEOCanIRank has been mentioned across the SEO realms as an up-and-coming SEO tool that differs from the rest. Built with machine learning technology to prioritize actions over data, CanIRank is a one-of-a-kind SEO platform with AI capabilities not yet touched by leading tools, and our interest was piqued. So, we took a dive into CanIRank to see what this up-and-coming software had to offer. So, who is CanIRank and what is their story? Usability/Navigation/Learning Curve:
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