Paid Search Spend Expected to Grow 22.5% This Year in Retail Sector via @MattGSouthern
According to eMarketer’s latest figures, paid search spend in retail is expected to grow by 22.5% this year.
In total, retailers are expected to spend $13.12 billion on search advertising in 2019.
Retail spend will account for the largest share of search dollars this year at nearly one-quarter of the total US search market.
Oscar Orozco, a senior forecasting analyst at eMarketer, predicts this level of spending will continue with the rise of voice search:
Here are some other figures included in the report related to retail advertising:
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June 30, 2019 at 04:09PM