Google’s John Mueller on Retaining SEO After Migrating Web Platforms via @MattGSouthern
Google’s John Mueller recently offered advice on migrating to a different web platform with minimal impact on SEO.
More specifically, Mueller added his knowledge of how Google works to a conversation about the web platform Wix.
In a thread titled “Is WIX really that bad?”, a user left a comment saying:
Mueller replied saying a site isn’t truly starting over if it keeps the same domain name.
A site can continue to build on the value it has collected as long as the domain name doesn’t change.
“You don’t start from zero again,” Mueller says.
He goes on to add that redirects may be required in some cases, but the site will not be starting from scratch as far as SEO is concerned.
Here is Mueller’s full quote:
via Search Engine Journal https://ift.tt/1QNKwvh
June 29, 2019 at 07:07PM