Google’s John Mueller on Good Links and How to Get Them via @martinibuster
In a Webmaster Hangout, Google’s John Mueller was asked to define what a good link is and how to get them. John Mueller also made reference to “other signals” that can power up your rankings.
Example of a Good Link
The question asked is a good one. Here is what the publisher asked:
“Could I get an example of… what a good link would be…?”
Google’s John Mueller answered:
John Mueller probably understands that a good link doesn’t happen by itself. He said something interesting, he recommended promoting the website. There are many who feel that website promotion tied to link building is not necessary. But John Mueller acknowledged the obvious, that a ball isn’t going to roll until someone gives it a push.
Here’s what Google’s Mueller said:
The publisher responded that he doesn’t build links and like many, feels that it’s spammy.
He has a point. Many people approach link building like beggars asking for spare change. It’s a nuisance. Others approach it as a transaction and offer to pay for the links.
It seemed like the publisher didn’t like either options and was trying to find a way to build links that didn’t feel spammy to him.
Here is the follow up question:
Google’s John Mueller acknowledged the difficulty of links:
Other Signals Apart From Links
Here’s where it gets super interesting. I’ve long suspected that the role of links has been shrinking. Natural links seem like they don’t happen often anymore.
If Google is discounting non-natural links, then what else is Google using?
John Mueller seems to acknowledge there are other signals that Google uses:
The “other signals” is an interesting reference. Something that needs an entire article to address. I sure hope someone asks him about that in a future hangout.
Links Are Still Important
John Mueller finished by affirming the importance of links. His answer wasn’t an end to end link strategy, but it’s good that he affirmed that promotion is important and that it doesn’t need to be spammy.
Here’s what he said:
Links Not Critical
One more insight that bears pointing out. Mueller said that if the content is good, that once it’s found, links aren’t critical.
That’s a lot to think about. To get you started, check out How to Super Power Your Link Building
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June 30, 2019 at 10:10PM