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Google Says Changing Web Layout Can Affect Rankings via @martinibuster https://ift.tt/3je41OK Someone asked John Mueller on a Google Office Hours hangout if just changing a web design layout can affect rankings. Mueller answered right away and without any ambiguity. He said yes, it could affect rankings. What might make that answer surprising to some is that the content and URL structure remained the same. But a web design layout comes with considerations that can impact on-page ranking factors. Mueller’s explanation of why changing the web design layout could impact search rankings makes sense and is something to consider before making any changes to how a website looks. This is the question that was asked:
Advertisement Continue Reading Below Ordinarily the general answer would be that no, it doesn’t make a difference. But actually there are important factors related to a new web layout that must be considered. This is what Mueller said:
Most web layouts, out of the box, will need to be updated to make it be how you want it to be. Even a web layout that is labeled as “SEO friendly” is going to need updates to the CSS and the how various HTML elements are styled and used. Advertisement Continue Reading Below For example it is very common for web templates to use heading elements for styling side-bar navigational elements. John Mueller continued his answer:
That’s good advice. Updating a web design can be a scary thing. I’ve done it and not lost rankings. That may be because I stripped away what I thought was superfluous bells and whistles, added templated structured data that auto-fills etc. in order to make the template behave like I want it to behave. I don’t think I’ve ever met a template that didn’t need to have every icon and navigational image optimized for size and color. Making a web layout more intuitive seems like something that every template needs improvement on. Updating a web design layout can be very much like starting all over again. In my experience it is useful to become acquainted with the stylesheets and the underlying code so that you can formulate a plan of what you want to remove, what you will keep and what needs to be changed. Advertisement Continue Reading Below Watch John Mueller answer the question here:SEO via Search Engine Journal https://ift.tt/1QNKwvh September 30, 2020 at 10:00PM
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