Google Rolls Out New Markup for Displaying Data Tables in Search Results by @MattGSouthern
Google has introduced a new type of schema markup for displaying data tables directly in search results.
This markup is intended to be utilized in news articles by data journalists. Although it can be used on any dataset, regardless of the publisher.
Some examples of what qualifies as a dataset, according to Google, are:
Google aims to make data easier to discover, as well as make it clear to searchers that an article or document contains a potentially useful dataset.
It’s not easy for Google to detect and understand tables of data, so it’s up to site owners to communicate which information is most useful by utilizing the new dataset markup.
Google says it has already begun working with 30 of the top data journalists in the world in an effort to implement this structured data markup.
One of the participants is ProPublica, who claims that adding the markup “trivial” compared to its potential usefulness.
For more information about how to implement dataset structured markup, see Google’s developer documentation.
via Search Engine Journal https://ift.tt/1QNKwvh
July 31, 2018 at 06:13PM