Best practices for tag management and governance

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Best practices for tag management and governance

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Tag governance can be a complicated process. With the growing availability of tag-driven marketing and data platforms, it’s more important than ever to monitor the tags on your site, as well as what data they’re collecting and the overall impact they may have.

But who in your organization is in charge of monitoring tags? Are you GDPR compliant, ready for new e-privacy regulations coming down the pike? Proper tag governance is not a luxury – it’s essential to your company’s digital success.

Join our tag management experts from InfoTrust as they explain the business risks associated with tag negligence and how tag monitoring technology can help your website outperform the competition.

Register today for “Tag Auditing Platform Buyer’s Guide: Best Practices for Tag Management and Governance” produced by Digital Marketing Depot and sponsored by InfoTrust.

About The Author

Digital Marketing Depot

is a resource center for digital marketing strategies and tactics. We feature hosted white papers and E-Books, original research, and webcasts on digital marketing topics -- from advertising to analytics, SEO and PPC campaign management tools to social media management software, e-commerce to e-mail marketing, and much more about internet marketing. Digital Marketing Depot is a division of Third Door Media, publisher of Search Engine Land and Marketing Land, and producer of the conference series Search Marketing Expo and MarTech. Visit us at

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October 31, 2018 at 02:06PM