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7 inspiring email templates https://selnd.com/2LFhHlY Email allows marketers to reach their buyers at the scale of their business, and forms a critical part of how marketers create the personalized experience that buyers demand. Integral to both campaigns and 1-to-1 communications, email is a main vehicle for sharing content, product information, and education with your customers. While there are a lot of ways to build a good email, nothing is as inspiring as seeing how other people do it. Salesforce – Pardot has compiled 7 of the most inspiring email templates from B2B companies of all sizes and industries. From interactive content to unique newsletters, these templates highlight the best practices for delivering the best possible experience to your recipients.
Visit Digital Marketing Depot to download “7 Inspiring Email Templates.” About The Author
Digital Marketing Depot
is a resource center for digital marketing strategies and tactics. We feature hosted white papers and E-Books, original research, and webcasts on digital marketing topics -- from advertising to analytics, SEO and PPC campaign management tools to social media management software, e-commerce to e-mail marketing, and much more about internet marketing. Digital Marketing Depot is a division of Third Door Media, publisher of Search Engine Land and Marketing Land, and producer of the conference series Search Marketing Expo and MarTech. Visit us at http://digitalmarketingdepot.com. SEO via Search Engine Land https://selnd.com/1BDlNnc December 28, 2018 at 05:46PM
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How to Choose a WordPress Plugin by @martinibuster http://bit.ly/2Aiacgk WordPress plugins are helpful. But they can also slow a site down, invite hackers and even cause a Google penalty. These are my top five considerations when choosing a WordPress plugin. Five WordPress Plugin Considerations
Plugin is VettedA free plugin should ideally be vetted by WordPress. WordPress provides an official plugin repository where trusted free plugins can be downloaded. If an issue is discovered with a free plugin, WordPress will remove the download from it’s repository. Typical issues can be coding that results in a vulnerability but can also be related to other issues as outlined in the WordPress Plugin Guidelines. It’s not a perfect system for being assured that the plugin is safe to install. But it’s generally safer than downloading a plugin that is not available through the official WordPress depository. The exceptions to this rule are premium paid plugins by reputable companies. Generally, the premium plugins have a free version and a paid version. The fact that a free version has been vetted by WordPress provides assurance (to me) that there is some kind of quality control. There are premium plugins available and those plugins may undergo their own private testing. They are generally safe to purchase and download. However it may be useful to research the testing and vetting practices before purchasing. Plugin is PopularI’m generally not a believer in the wisdom of crowds. However I do feel some safety in knowing that a WordPress plugin is popular and well liked. Popularity by itself does not guarantee that a plugin is not without issues. A few of the most popular plugins have been the sources of near catastrophic issues or larding up web pages with needless code. Nevertheless, popularity along with other factors can contribute to an assurance that that the plugin is likely safe and works reasonably well. Changelog Indicates Regular UpdatesSome plugins may be abandoned. Every plugin’s WordPress page notes when the plugin was last updated. A plugin might not be updated because the function it performs is relatively simple. But in general this is a sign that a plugin has been abandoned. Abandoned plugins should in most cases be avoided. WordPress is constantly evolving. Installing a plugin that hasn’t been updated could cause conflicts with the current version of WordPress or the version of PHP that your website runs in. Support FeedbackEvery plugin page in the WordPress Plugin Repository has a support page. The support page may provide evidence if a plugin that has ongoing issues. Typical issues might be that the code conflicts with other plugins. Sometimes the WordPress template may need changes in order for the plugin to function. The support page will reveal any potential issues you may face before discovering them the hard way. Plugin Doesn’t Overlap with an Installed PluginA common issue I see is when two or more plugins designed to do similar things overlap. This generally happens with structured data and speed optimization plugins. The usual result is that you have more plugins than you need. It’s important to use as few plugins as necessary. Overloading your site with plugins can slow down the server. Even a plugin designed to speed up your site may slow down your site if you are using too many of them at the same time. Before you install a plugin, think hard about how this plugin will solve your problems. If it doesn’t solve all of them, will installing a second or third plugin cause a duplication in functions? How to Choose a WordPress PluginThese five considerations are not a complete list of considerations. There are other factors that can be added, like user reviews, the reputation of the company behind the plugin, if the plugin is over-engineered and slows down the site and so on. Downloading plugins can seem like the shell game, where a pea is placed under a cup and then shuffled around. Are you making an educated guess or just guessing? These are what I consider important factors for judging if a WordPress plugin is trustworthy and will help take some of the guesswork out of choosing a trustworthy WordPress plugin. Images by Shutterstock, Modified by Author Subscribe to SEJGet our daily newsletter from SEJ's Founder Loren Baker about the latest news in the industry! SEO via Search Engine Journal http://bit.ly/1QNKwvh December 28, 2018 at 05:13PM Daily Search Forum Recap: December 28, 2018 http://bit.ly/2Sx5lPe Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Search Engine Roundtable Stories:
Other Great Search Forum Threads:Search Engine Land Stories:Other Great Search Stories:Industry & Business Links & Promotion Building Local & Maps Mobile & Voice SEO PPC SEO via Search Engine Roundtable http://bit.ly/1sYxUD0 December 28, 2018 at 03:00PM Both Google & Bing Support ETag/If-None-Match http://bit.ly/2AmTwEp Google's John Mueller said Google does support ETag/If-None-Match after this Search Engine Land article shows that Bing supports it. He said it is rare to see sites using it, most use If-Modified-Since instead. John Mueller when asked if GoogleBot supports that ETAG, said last month on Twitter "Last I looked we supported that, though most sites seem to use If-Modified-Since more."
Mozilla has a more technical description of this header. Forum discussion at Twitter. SEO via Search Engine Roundtable http://bit.ly/1sYxUD0 December 28, 2018 at 07:10AM Google: Hard To Understand URL Structures Can Lead To Indexing Issues http://bit.ly/2rYof60 Google's John Mueller said on Twitter that sometimes hard to understand and really complex URL structures can lead to pages being removed from the Google search index. He said specifically "many URLs leading to the same content, making our systems assume that a part of the URL is irrelevant." The complaint was that an e-commerce site had over 50,000 pages removed from the Google index recently. After a bit of digging around, John Mueller from Google responded that it is possible the URL structure on the site is to blame. Here are the chain of tweets:
Keep your site simple. Forum discussion at Twitter. SEO via Search Engine Roundtable http://bit.ly/1sYxUD0 December 28, 2018 at 06:59AM Google Query Leads To Infinite Loop, Like Recursion http://bit.ly/2AgKXuD Dejan noticed that if you search for [can't wow "banana"] - which is a very unusual query - it can lead you into an infinite loop if you click a specific pattern. This reminds me a bit of searching for [recursion] in Google, but in that case, it is on purpose. He posted about this on Twitter - here is how it works. Search Google for [can't" wow "banana"]: Then click on the "t" where it says "Must include: t." Then it takes you to a "did you mean": Click on the did you mean: And then you are taken back to step 1 above. You can also try searching for [recursion] and clicking on did you mean. :P Forum discussion at Twitter. SEO via Search Engine Roundtable http://bit.ly/1sYxUD0 December 28, 2018 at 06:46AM
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Google Paris LEGO Eiffel Tower http://bit.ly/2rXH89e Here is a photo from the lobby of the Google Paris, France office. You can see, it looks like there is a gigantic LEGO designed Eiffel Tower in the lobby. Jeff posted this photo on Twitter and said it is "most beautiful office I've visited." This post is part of our daily Search Photo of the Day column, where we find fun and interesting photos related to the search industry and share them with our readers. SEO via Search Engine Roundtable http://bit.ly/1sYxUD0 December 28, 2018 at 06:34AM
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5 SEO Factors to Monitor in 2019 by @martinibuster http://bit.ly/2RjKaDb 2018 was the year in which Google introduced dramatic changes to how it ranks sites. For example, Google used AI for approximately 30% of search queries. The page with the most links does not always rank at the top anymore. Here are the five SEO factors that I believe will be important for 2019.
1. Become Familiar with Structured DataStructured data is intimidating. But it’s actually easy to become familiar with how it works. The easiest way to become familiar with it is to copy and paste and start working with it. I wrote a step by step tutorial for helping those new to structured data. It shows how the online manual for structured data is set up. Then it walks you through creating and testing your own structured data code. Read: 5 Easy Wins for Structured Data 2. Avoid Structured Data MistakesSites have been receiving penalties for incorrect implementation of structured data. It’s possible to make an honest mistake and receive a penalty for it. The five most common structured data mistakes to avoid:
Read: Structured Data Mistakes to Avoid 3. Consider Podcasts for Your Marketing StrategyPodcasts are an increasingly popular way to consume content. You should consider investigating if potential customers are listening to podcasts related to your niche. And if they are then it may make sense to create a strategy to reach those listeners. A strategy could range from sponsorships, appearing on the podcast, and by promoting specific content that may be of interest. Podcasts are content that is consumed in a digital format. Marketing with podcasting can be considered an extension of content marketing. 4. Focused ContentThis is perhaps the most important part of Internet marketing for 2019. Unfocused content is one of the biggest mistakes I’ve been seeing all year for sites that have lost ranking. In an article I wrote about how to create better content I suggested this:
Read: Keyword Research for Content that is Focused and Ranks Better 5. Improve Your Image SEOImages are more than something to make your page pretty. Images are important for SEO. Treat them the same as you treat your title and heading elements because they all work together to help the page rank better. Images can also boost your ranking power by showing up in enhanced listings. Image SEO Best PracticesUse images that tell a story If the article is about the failure of a company or a process, perhaps consider an image of a ship about to hit a rock or a car with the tires falling off. Communicating an idea or a point quickly with an image can help readers understand what your article is about, which will help them decide to read it. Illustrate Step by Step Instructions Optimize Images Read: 7 Ways Images Can Boost Rankings Bonus: Keep Up to DateIn addition to these tips for improving your SEO, you may wish to focus on security as well. Keeping the software that underlies the website updated is important. Use difficult to guess passwords. Consider undertaking an audit of all third party add-ons and plugins to make sure they are regularly updated and well written by a company that can be trusted. More ResourcesImages by Shutterstock, Modified by Author Subscribe to SEJGet our daily newsletter from SEJ's Founder Loren Baker about the latest news in the industry! SEO via Search Engine Journal http://bit.ly/1QNKwvh December 28, 2018 at 04:53AM
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6 SEO Tactics Attorneys Need to Be Using http://bit.ly/2Q5yD5F The internet has upped the level of competition for businesses of every kind, and that includes law firms. Thanks to search engines like Google and the surge of online review sites, it is easier than ever for potential clients to research and review dozens of your competitors in the blink of an eye - even if they have been referred to you by a friend. Search results are paramount for attracting qualified clients, and if you are not able to rank well and connect with the right audience in the search engine results pages (SERPs), a lot of valuable clients might walk through your competitors’ doors instead of yours. That is the last thing you want to happen, and with an informed SEO strategy in place, you can ensure that it does not. In this post, I will discuss six organic SEO strategies that will help you rank well in searches related to your firm's specialty. 1. Target Specialized KeywordsTargeting specialized keywords is a crucial strategy for helping you surface in search results for specific queries by potential clients. And when I say “specialized", I am referring to a few different keyword strategies, including:
If you are unsure about the keywords to target, you can use SEMrush’s keyword magic tool for a spectrum of insights. It will show you a large number of keyword suggestions related to your search term, including search volumes, competition, and CPC (cost per click) paid search values. Combining the tips above with the insights gained from the SEMrush keyword tool, particularly those keywords that have high search volumes and relatively low competition, should give you some viable candidates to target. Source: SEMrush Keyword Magic Tool 2. Use Content to Boost SEOQuality content can bolster your credibility and build relationships with readers, as well as give you an SEO boost. Optimized content that demonstrates your expertise in your given legal specialty can translate into more of your site's pages and keywords ranking well in search results, helping you to connect with more potential clients. Blog content and FAQ pages (especially with Google now supporting structured data for Q&A pages) are great opportunities not only for incorporating general question-based keywords, but high-intent keywords for those who are further along in the buying stage and trying to get some answers. (I'll be discussing structured data in more detail in strategy number five.) A general query such as “what is a family lawyer?” may not be a high-intent search, but if your content provides a direct answer to the question, it could possibly give your site an SEO advantage via a featured snippet at the very top of the search results page. When combined with content discussing “what makes for a good family lawyer” - which is more high-intent - you can create a strong, diverse content portfolio to help you connect with people at all stages of the buying/sales funnel. Content that addresses such common questions also presents an opportunity to rank for those long-tail keywords that you might not want to necessarily include on your main site pages. If you unsure of where to start, SEMrush’s keyword tool has a “question” filter that shows you the questions that people are asking about your area of specialty. SEMrush Keyword Magic Tool Question Filter 3. Choose a Niche Category On Google My BusinessSetting up a Google My Business (GMB) page allows you to list your firm as a local business so that it surfaces in more local search results. Snippets of information, such as reviews, also appear there. When it comes to GMB listings, most law firms make one big mistake: the category they choose.
A lot of individuals will categorize themselves generically as a “lawyer” or an “attorney". But it makes far more sense to categorize your practice based on your niche, meaning your specific area of expertise (e.g., personal injury, family law, estate law, etc). By qualifying your firm based on your specialty, it is more likely to surface in local search results, giving you a better chance to attract potential clients. You will also be more likely to be visible in broader search results by qualified prospective clients, which is a big win too. 4. Prioritize Link BuildingAcquiring links from heavily trafficked, top-domain sites can do wonders for boosting your search ranking. Building backlinks from authoritative sites is a time-tested SEO strategy that serves to not only drive qualified referral traffic to your site, but also informs Google that it is credible and trusted which can help with your site's ranking. Content marketing can be a strong way to get more links to your site, especially if you are able to create valuable, original content that people find helpful. Guest posting opens some doors, as you are often able to reach your target audience on someone else’s high-traffic site and then add a link back to yours. You can also be an expert source for people to quote in other articles; depending on the type of article, this could earn you a link back to your site. Another link-building option is to submit your site to legal directories. There are more than 100 reputable online directories for law firms. In addition to potentially finding more clients through them, you will bolster your backlink profile. 5. Use Schema Markup to Stand OutSchema markup (the structured data referred to in SEO strategy number two) allows you to provide Google with rich snippets of information that will be more readily displayed on its SERPs. Such visibility is a good way to stand out, as well as give potential clients more information about who you are and what you do. Some options of schema markup for law firms include:
As an example, here is how an attorney's review appears in search results using schema markup:
Schema markup can be difficult to implement, but there are schema generators like this one that can make the process a lot easier. Attorneys using Wordpress can also leverage one of the many plugins available that will generate schema markup for them. 6. Get More ReviewsReviews carry a lot of weight in search results. Not only will they influence users who are seeing the search results, but they can actually help you rank higher in local SERPs. According to Moz’s 2018 local search survey, review signals were consistently in the top ten factors that affected Google My Business search rankings. Disclaimer: when you’re trying to get more reviews, you should first consult your state bar guidelines. Different states will have different regulations, and not all bar associations allow for it. Here are some tips for a successful review campaign:
ConclusionWhether you are trying to build your law firm or maintain its success, search engine optimization should be an essential part of your marketing strategy. If you are able to optimize your site properly, you should be able to connect with prospective clients in all stages of the buying cycle to engage them and establish relationships. And remember, If you don’t, your competitor will. SEO via SEMrush http://bit.ly/1K8Zzbp December 28, 2018 at 03:18AM
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The SEO Elevator Pitch - Whiteboard Friday http://bit.ly/2VdQDyB Posted by KameronJenkins What is it you do again? It's a question every SEO has had to answer at some point, whether to your family members over the holidays or to the developer who will eventually implement your suggestions. If you don't have a solid elevator pitch for describing your job, this is the Whiteboard Friday for you! Learn how to craft a concise, succinct description of life as an SEO without jargon, policing, or acting like a superhero. Click on the whiteboard image above to open a high-resolution version in a new tab! Video TranscriptionHey guys, welcome to this week's edition of Whiteboard Friday. My name is Kameron Jenkins, and I work here at Moz. Today we're going to be talking about creating an SEO elevator pitch, what is it, why we need one, and what kind of prompted this whole idea for an SEO elevator pitch. So essentially, a couple of weeks ago, I was on Twitter and I saw John Mueller. He tweeted, "Hey, I meet with a lot of developers, and a lot of times they don't really know what SEOs do." He was genuinely asking. He was asking, "Hey, SEO community, how do you describe what you do?" I'm scrolling through, and I'm seeing a lot of different answers, and all of them I'm resonating with. They're all things that I would probably say myself. But it's just interesting how many different answers there were to the question, "What do SEOs do and what value do they provide?" So I kind of thought to myself, "Why is that? Why do we have so many different explanations for what SEO is and what we do?" So I thought about it, and I thought that it might be a good idea for myself and maybe other SEOs if you don't already have an elevator pitch ready. What is an SEO elevator pitch?
Now, if you're not familiar with the concept of an elevator pitch, it's basically — I have a definition here — a succinct and persuasive speech that communicates your unique value as an SEO. It's called an elevator pitch essentially because it should take about the length of time it takes to ride the elevator with someone. So you want to be able to quickly and concisely answer someone's question when they ask you, "Oh, SEO, what is that?I think I've heard of that before. What do you do?" Why is this so hard?So let's dive right in. So I mentioned, in the beginning, how there are so many different answers to this "what do you say you do here" type question. I think it's hard to kind of come up with a concise explanation for a few different reasons. So I wanted to dive into that a little bit first. 1. Lots of specialties within SEOSo number one, there are lots of specialties within SEO. As the industry has advanced over the last two plus decades, it has become very diverse, and there are lots of different facets in SEO. I found myself on quite a rabbit trail. I was on LinkedIn and I was kind of browsing SEO job descriptions. I wanted to see basically: What is it that people are looking for in an SEO? How do they describe it? What are the characteristics? So basically, I found a lot of different things, but I found a few themes that emerged. So there are your content-focused SEOs, and those are people that are your keyword research aficionados. There are the people that write search engine optimized content to drive traffic to your website. You have your link builders, people that focus almost exclusively on that. You have your local SEOs, and you have your analysts. You have your tech SEOs, people that either work on a dev team or closely with a dev team. So I think that's okay though. There are lots of different facets within SEO, and I think that's awesome. That's, to me, a sign of maturity in our industry. So when there are a lot of different specialties within SEO, I think it's right and good for all of our elevator pitches to differ. So if you have a specialty within SEO, it can be different. It should kind of cater toward the unique brand of SEO that you do, and that's okay. 2. Different audiencesNumber two, there are different audiences. We're not always going to be talking to the same kind of person. So maybe you're talking to your boss or a client. To me, those are more revenue-focused conversations. They want to know: What's the value of what you do? How does it affect my bottom line? How does it help me run my business and stay afloat and stay profitable? If you're talking to a developer, that's going to be a slightly different conversation. So I think it's okay if we kind of tweak our elevator pitch to make it a little bit more palatable for the people that we're talking to. 3. Algorithm maturityThree, why this is hard is there's been, obviously, a lot of changes all the time in the algorithm, and as it matures, it's going to look like the SEO's job is completely different than last year just because the algorithm keeps maturing and it looks like our jobs are changing all the time. So I think that's a reality that we have to live with, but I still think it's important, even though things are changing all the time, to have a baseline kind of pitch that we give people when they ask us what it is we do. So that's why it's hard. That's what your elevator pitch is. My elevator pitch: SEO is marketing, with search enginesThen, by way of example, I thought I'd just give you my SEO elevator pitch. Maybe it will spark your creativity. Maybe it will give you some ideas. Maybe you already have one, and that's okay. But the point is not to use mine. The point is essentially to kind of take you through what mine looks like, hopefully get your creative juices flowing, and you can create your own. So let's dive right into my pitch. So my pitch is SEO is marketing, just with search engines. So we have the funnel here — awareness, consideration, and decision. Awareness: Rank and attract clicks for informational queries.First of all, I think it's important to note that SEO can help you rank and attract clicks for informational queries. Consideration: Rank and attract clicks for evaluation queries.So when your audience is searching for information, they want to solve their pain points, they're not ready to buy, they're just searching, we're meeting them there with content that brings them to the site, informs them, and now they're familiar with our brand. Those are great assisted conversions. Rank and attract clicks for evaluation queries. When your audience is starting to compare their options, you want to be there. You want to meet them there, and we can do that with SEO. Decision: Rank, attract clicks, and promote conversion for bottom-funnel queriesAt the decision phase, you can rank and attract clicks and kind of promote conversions for bottom of funnel queries. When people are in their "I want to buy" stage, SEO can meet them there. So I think it's important to realize that SEO isn't kind of like a cost center and not a profit center. It's not like a bottom of funnel thing. I've heard that in a lot of places, and I think it's just important to kind of draw attention to the fact that SEO is integrated throughout your marketing funnel. It's not relegated to one stage or another. But how?We talked about rank and attract clicks and promote conversions. But how do we do that? That's the what it does. But how do we do it? So this is how I explain it. I think really, for me, there are two sides to the SEO's coin. We have driving, and we have supporting. 1. DrivingSo on the driving side, I would say something like this. When someone searches a phrase or a keyword in Google, I make sure the business' website shows up in the non-ad results. That's important because a lot of people are like, "Oh, do you bid on keywords?" We're like, "No, no, that's PPC." So I always just throw in "non-ad" because people understand that. So I do that through content that answers people's questions, links that help search engines find my content and show signs of authority and popularity of my content, and accessibility. So that's kind of your technical foundation. You're making sure that your website is crawlable and it that it's index the way that you want it to be indexed. When people get there, it works. It works on mobile and on desktop. It's fast. So I think these are really the three big pillars of driving SEO — content, links, and making sure your website is technically sound. So that's how I describe the driving, the proactive side of SEO. 2. SupportingThen two, we have supporting, and I think this is kind of an underrated or maybe it's often seen as kind of an interruption to our jobs. But I think it's important to actually call it what it is. It's a big part of what we do. So I think we should embrace it as SEOs. A. Be the Google Magic 8-ballFor one, we can serve as the Google Magic 8-Ball. When people come to us in our organization and they say, "Hey, I'm going to make this change, or I'm thinking about making this change.Is this going to be good or bad for SEO?" I think it's great that people are asking that question. Always be available and always make yourself ready to answer those types of questions for people. So I think on the reactionary side we can be that kind of person that helps guide people and understand what is going to affect your organic search presence. B. Assist marketingTwo, we can assist marketing. So on this side of the coin, we're driving. We can drive our own marketing strategies. As SEOs, we can see how SEO can drive all phases of the funnel. But I think it's important to note that we're not the only people in our organization. Often SEOs maybe they don't even live in the marketing department. Maybe they do and they report to a marketing lead. There are other initiatives that your marketing lead could be investigating. Maybe they say, "Hey, we've just done some market research, and here's this plan." It could be our job as SEOs to take that plan, take that strategy and translate it into something digital. I think that's a really important value that SEOs can add. We can actually assist marketing as well as drive our own efforts. C. Fix mistakesThen number three here, I know this is another one that kind of makes people cringe, but we are here to fix mistakes when they happen and train people so that they don't happen again. So maybe we come in on a Monday morning and we're ready to face the week, and we see that traffic has taken a nosedive or something. We go, "Oh, no," and we dive in. We try to see what happened. But I think that's really important. It's our job or it's part of our job to kind of dive in, diagnose what happened, and not only that but support and be there to help fix it or guide the fixes, and then train and educate and make sure that people know what it is that happened and how it shouldn't happen again. You're there to help train them and guide them. I think that's another really important way that we can support as SEOs. So that's essentially how I describe it. 3 tips for coming up with your own pitchBefore I go, I just wanted to mention some tips when you're coming up with your own SEO elevator pitch. I think it's really important to just kind of stay away from certain language when you're crafting your own "this is what I do" speech. So the three tips I have are: 1. Stay away from jargon.If you're giving an SEO elevator pitch, it's to people that don't know what SEO is. So try to avoid jargon. I know it's really easy as SEOs. I find myself doing it all the time. There are things that I don't think are jargon. But then I take a couple steps back and I realize, oh yeah, that's not layman's terms. So stay away from jargon if at all possible. You're not going to benefit anyone by confusing them. 2. Avoid policing.It can be easy as SEOs I've found and I've found myself in this trap a couple of times where we kind of act as these traffic cops that are waiting around the corner, and when people make a mistake, we're there to wag our finger at them. So avoid any language that makes it sound like the SEOs are just the police waiting to kind of punish people for wrongdoing. We are there to help fix mistakes, but it's in a guiding and educating and supporting, kind of collaborative manner and not like a policing type of manner. Number three, I would say is kind of similar, but a little different. 3. Avoid Supermanning.I call this Supermanning because it's the type of language that makes it sound like SEOs are here to swoop in and save the day when something goes wrong. We do. We're superheroes a lot of times. There are things that happen and thank goodness there was an SEO there to help diagnose and fix that. But I would avoid any kind of pitch that makes it sound like your entire job is just to kind of save people. There are other people in your organization that are super smart and talented at what they do. They probably wouldn't like it if you made it sound like you were there to help them all the time. So I just think that's important to keep in mind. Don't make it seem like you're the police waiting to wag your finger at them or you're the superhero that needs to save everyone from their mistakes. So yeah, that's my SEO elevator pitch. That's why I think it's important to have one. If you've kind of crafted your own SEO elevator pitch, I would love to hear it, and I'm sure it would be great for other SEOs to hear it as well. It's great to information share. So drop that in the comments if you feel comfortable doing that. If you don't have one, hopefully this helps. So yeah, that's it for this week's Whiteboard Friday, and come back again next week for another one. Thanks, everybody. Video transcription by Speechpad.com Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read! SEO via SEOmoz Blog https://moz.com/blog December 28, 2018 at 02:14AM |
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