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Google My Business API v4.3 has been released https://ift.tt/2AwGXWv Google released an update to the Google My Business API, the method developers can use to obtain data from Google My Business. The new version is numbered 4.3 and brings the addition of Q&A APIs so you can retrieve questions, post answers, and provide FAQs. It also lets you read reviews in bulk, identify unclaimed locations, report location issues and much more. Here is a full list of what is new and what has changed in version 4.3: Questions and Answers APIs: Retrieve questions, post answers, and provide frequently asked questions on your business locations. Bulk-Read Reviews: Retrieve reviews for multiple locations in a single call. Recommended GoogleLocations: See unclaimed locations that Google thinks might be owned by you. Report GoogleLocation Issues: Report issues with either RecommendedGoogleLocations or GoogleLocations results. Service Enum for PriceList sections: Identify a PriceList section as either containing FOOD items or SERVICES provided. Media Description: Provide a caption when uploading new media. CHAINS_QUERIES Insights: Retrieve the number of times a location was shown as a result of a search for the chain it belongs to. Notifications for Organization Accounts and Location Groups: Accounts configured for Pub/Sub notifications will now also receive those notifications for any listings contained in an Organization Account or Location Groups they are a admin of. ListLocations for Org Account and Location Groups: accounts.locations.list called with a User Group or Organization account now displays all locations that are accessible by that account. Why does it matter? These additions can help businesses that manage many locations, be it agencies or larger businesses with multiple locations. Using the API to build your own tools to better keep track of important information, like Q&As submitted about your businesses in Google Maps and local, is important. Be sure your local listings in Google are properly managed, maintained and looked over — sometimes APIs can help with that. About The AuthorBarry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on SEM topics. SEO via Search Engine Land https://ift.tt/1BDlNnc November 29, 2018 at 07:07AM
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Here’s how to monitor for negative SEO https://ift.tt/2DRBVqU Soccer great Mia Hamm said, “It is more difficult to stay on top than to get there.” True in sports, that sentiment also can be true in SEO. Any website in the top-ranking position has a target on it – because that’s where every organization wants their website to be. There are times your competitors may resort to “negative SEO” to try to knock you out of your hard-earned position. Negative SEO is the purposeful act, typically by a competitor, to attempt to get your site penalized or reduce its authority. While competitors can’t control the on-page SEO of your site, they do have other methods to negatively impact it. Spammy inbound linksSpammy inbound links are probably the most common form of negative SEO I see on a regular basis. In part, you can understand why this option is a popular approach. Spammy inbound links are typically easy inbound links to build on terrible sites, like link farm sites. The barrier to achieving these links for someone practicing negative SEO is low. However, the payoff for the negative SEO can be high for them – just a few really spammy inbound links can affect your site, driving down your rankings without you even possibly knowing what’s going on. Be sure to regularly check your inbound link profile. There are many great link tools available. I personally use AHREFS and filter the report regularly to see what the new links it has found are and where they are coming from. If any look suspicious or spammy, I immediately disavow them. Duplicate content/scraping contentWhile I find this to be a less common situation, it’s certainly a technique I’ve seen employed. Sometimes others steal your site content simply because they want your good stuff – your great content – to help them rank better. But that can obviously create duplicate content issues and, more importantly, your content is copywritten material and is not their property. Duplicate content on other sites can be more difficult to monitor than inbound links, but there are some monitoring tools available. CopyScape offers a plagiarism monitoring tool, CopySentry, for a low cost. Affiliate hijackingA few years back, I was working on a proposal for a maternity clothing maker based in the UK. As I was performing a preliminary review of the site, I performed a typical Google search to see how the brand was presenting in search results. The brand’s website ranked at the top, but when I clicked on the search result, a very fast redirect ensued that took me to a URL with affiliate tracking parameters. Using a series of Javascript redirects, the affiliate was able to hijack the organic search listing and thereby ensure that the affiliate’s code was tracking for all of the organic search purchases. Here’s what the final home page URL redirected to: https://ift.tt/2ra2Bvj This means that every purchase at the time that came through organic search was being credited to the affiliate ID identified in the URL. The retailer owed $1/transaction to the affiliate, and this retailer had over 10,000 organic search visits per month, which could equate to thousands of dollars in affiliate fees that were illegitmate! To monitor for this type of negative SEO effort, keep a close eye on both your analytics and your affiliate tracking measurement. In most cases, you likely would not have affiliate links coming from organic search. If you see that in your analytics, that’s a red flag something may be wrong. Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here. About The AuthorJanet Miller is the President and CEO of Marketing Mojo. She regularly blogs on a variety of search engine marketing topics, often focusing on technical solutions. You can find her on Twitter @janetdmiller. SEO via Search Engine Land https://ift.tt/1BDlNnc November 29, 2018 at 06:45AM
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Branded Searches In Google My Business Insights https://ift.tt/2FKJQZz Last month, Google introduced a new group of analytics data in Google My Business Insights called "branded" searches. Google defined them as "Customers who find your listing searching for a brand related to your business." Joy Hawkins met with Google and had a chance to clarify with examples what these types of searches are. SEO via Search Engine Roundtable https://ift.tt/1sYxUD0 November 29, 2018 at 06:38AM
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Google Beta Testers Wanted For The Search Console Performance Report https://ift.tt/2E3J3Bc Google is once again looking for beta testers to help improve the Google Search Console Performance report. John Mueller of Google posted on Twitter saying "we're looking to make some changes and would love to get your feedback, especially if you use the report regularly & have a kinda complex site." SEO via Search Engine Roundtable https://ift.tt/1sYxUD0 November 29, 2018 at 06:28AM
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Google Tests Dropping The Knowledge Panel From Search Results https://ift.tt/2E4lSql Google has confirmed in the Google Web Search Help forums that they are running a test where the search results page shows no knowledge panel. The knowledge panel on desktop typically shows up on the right of the page when there is a match for a name, brand, company, facts, etc. Andy from Google confirmed Google is testing not showing it to some searchers. SEO via Search Engine Roundtable https://ift.tt/1sYxUD0 November 29, 2018 at 06:18AM
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Google To Split Google News User & Publisher Forums https://ift.tt/2RmMA0D Forever, Google had a single Google forum for both Google News consumers (i.e. searchers) and publishers (news publications) to share and post their complaints in. So you would have people complaining about the quality of the Google News results and at the same time publishers complaining that their site is not showing up. SEO via Search Engine Roundtable https://ift.tt/1sYxUD0 November 29, 2018 at 06:08AM
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Google Releases Google My Business API v4.3 https://ift.tt/2QpR1KR Google has released version 4.3 of the Google My Business API. Version 4.2 was released in August and this new release brings new functionality including the ability to read and respond to customer Q&A, read reviews in bulk, Identify unclaimed locations and more. SEO via Search Engine Roundtable https://ift.tt/1sYxUD0 November 29, 2018 at 05:57AM
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Google Patent on Classifying Low Quality Sites by @martinibuster https://ift.tt/2Q5shIB Google's Patent on a Site Quality Algorithm. How it could affect SEO and rankings. The post Google Patent on Classifying Low Quality Sites by @martinibuster appeared first on Search Engine Journal. SEO via Search Engine Journal https://ift.tt/1QNKwvh November 29, 2018 at 04:23AM
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How SEMrush's Image Editor Will Save You Time on Social https://ift.tt/2rdkoBT We know what a challenge it is to create consistent content for social media and to add to the challenge, you have to come up with attractive, high-quality images that will appeal to multiple audiences. SEMrush understands how difficult it can be to find and create enough images to keep your social media performance strong, and we wanted to help. So, we created the Image Editor feature. SEO via SEMrush https://ift.tt/1K8Zzbp November 29, 2018 at 02:40AM |
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