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What Are Follow Up Emails and How to Use Them Effectively https://ift.tt/2IUasH5 Follow up emails are a great source of valuable information. If you plan them carefully, you might expect high engagement rates (e.g., open and click-through rate). This article is aimed at helping you apply follow ups strategically and increase the value of your email marketing.
What is a follow up emailA follow up email is an email you send after any significant point in the customer journey with a goal to collect a piece of information. You might send follow up emails to people who download your content asking them if they found it valuable. You can send a follow up email to people who are in the middle of a free trial of your service, with questions regarding their experience. You can follow up after an event in order to touch base.
You can schedule your follow ups as autoresponders to create tailor-made programs that will perfectly match your subscribers’ needs and interests.
When should I send follow up emailsI recommend following a simple principle – send a follow up email whenever there is an information need that justifies sending one. Obviously, you should always consider your target audience preferences and use common sense. Those information needs vary from company to company and depend on whether you operate in a B2B or B2C environment. Here are a few common examples:
B2C follow up emails
You can use the email welcome series to onboard new customers. Here’s a blog explaining how to do it right: How to Onboard New Customers with Welcome Emails
B2B follow up emailsThe customer journey in B2B environment might be longer and more complex. Here are a few practical tips form the expert, Beata Patfield, Senior Business Development Executive at GetResponse:
If you like the idea of automated emails – using autoresponders and marketing automation workflows to send emails in specific time intervals or in response to your customer’s actions, here’s a perfect article for you: 30+ Automated Emails You Should Be Sending Today
Follow up email vs follow up email cyclesSome time ago we did a podcast with Dr Dave Chaffey, CEO and co-founder of digital marketing advice site Smart Insights, where he gives the following advice:
So, think about the customer journey, and decide if one email or rather a series of emails will bring the best results. Here’s a comparison between a single email and an email cycle.
How to write a follow up emailHere are a few tips that will help you write an effective follow up email.
Tips for writing a great follow up email
1. Think of the information you would like to getWhat exactly do you need to know? Think carefully about the purpose of the follow up email. It will help you set up a goal for the email (determine CTA) and create a compelling email. This step determines whether it’s a good idea to send this message at all.
2. Use a subject line and a preheader to provide a clear messageThe subject line and preheader are the elements that your contacts see before opening the email. Make good use of the inbox space and increase enagagement.
3. Keep it shortFocus on the goal of the message. Whether you want to ask for a favor or pose a question, get straight to the point:
When do you send follow up emails?Ready to create your own follow ups? Sign up for a free trial and make the most of your email marketing program.
Feel free to share your fresh thoughts and best practices in the comment box below. We’d love to learn more on follow ups from you.
The post What Are Follow Up Emails and How to Use Them Effectively appeared first on GetResponse Blog - Online Marketing Tips. Printing via GetResponse Blog – Online Marketing Tips https://ift.tt/2Xap2TD June 28, 2019 at 06:23AM
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11/28/2022 02:15:02 am
What are Follow Up Emails and How To Use Them Effectively: A blog about follow up emails in order to get better customer results. How to Write a Follow Up Email, 4 Must-Know Tips and Mistakes to Avoid: a blog about the following up with clients via email along with ideas around how you can improve your follow up game.
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