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Nadia Resta | Artemisia Gentileschi Print https://ift.tt/EawdBb0 The latest linocut print from Italy-based printmaker Nadia Resta features Artemisia Gentileschi, an Italian painter born in 1593, on a vase filled with Japanese peonies. In Japanese culture peonies are bearer of good luck, and Nadia situates this imagery alongside a vase shape inspired by traditional Chinese pottery. This piece is typical of Nadia’s aesthetic which combines influences from various cultures, reflecting her own personal experiences and her travels. “What happens when you mix different cultures? Coexistence of cultures has always led to extraordinary art. My linocut prints want to generate this reflection, what happens when you mix different cultures? How can coexistence of different aesthetics generate an extraordinary art?” Printing via People of Print https://ift.tt/ky9HZ4i June 29, 2022 at 07:25AM
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Brumos Racing Finishes 1st in Time Attack Thanks to Airtech 3D Printing https://ift.tt/NyrzF02 Brumos Racing recently announced Airtech Advanced Materials Group as a technical partner for the team ahead of the 100th running of the Pike Peak Invitational Hill Climb in Colorado Springs,... The... View the entire article via our website. Printing via 3DPrint.com | The Voice of 3D Printing / Additive Manufacturing https://3dprint.com June 29, 2022 at 07:07AM
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How to Promote Your Photography Business: 11 Proven Tactics https://ift.tt/M2S18Wf You probably take amazing photos and give your 100% when capturing memorable moments and breathtaking scenes. Now, monetizing your work might be another story. Many amazing creators give up on their dream jobs because they can’t make a living with them and get bitter when they see mediocre works sell like hotcakes. Don’t get bitter, get better — at promoting your work. Today, we’ll show you 11 rock-solid promotion tactics and photography marketing ideas which will land you among the stars. 11 tactics to promote your photography business:
Did you know? GetResponse marketing automation software comes packed with all the tools you’ll need to get your photography business off the ground. Build websites, collect email subscribers, send email campaigns, and sell digital products using one intuitive tool. Sign up for your 100% free account today. 1. Build a great portfolio websiteDo you fumble through your works to find something acceptable each time someone asks to see your portfolio? It’s time to put an end to it! Not only does it make you look unprofessional and disorganized, but you might forget to show them your best photos — and eventually lose the gig. The solution is easy: create an online photography portfolio to put an end to these situations, and show off your photography skills. Not only you’ll have a selection of your best work ready in your online portfolio at all times, but:
If you need an example of a professional-looking website, take a look at thelocals for inspiration. Their website checks all of the boxes above, while being classy, tasteful, but still unpretentious: Worry not if you’re not very technical and don’t know how to code a website. Using tools like the Photography Website Builder from GetResponse you can create a website of your own, completely free, in a matter of moments. You can either use their AI builder to create a website for you from scratch (after answering a few questions about your niche) or use one of their slick prebuilt website templates, some of which you can see below. 2. Build an email subscriber listNow that you have your website and a portfolio to flaunt, it’s time to build an email subscriber list. Why? Because email marketing is the most direct and affordable way to keep your audience informed about your photography business. Whether you’ve introduced new services, made an interesting photo shoot you’d like to show off, or got a new deal and want to start collecting bookings for it – you can communicate that to your email list. Sure, building an email list from scratch takes time. But email marketing pays off tremendously as its ROI is 38:1, meaning for every $1 you invest you’ll get on average $38 in return. To get those emails, place popups and forms on your website. There are several good, non-obtrusive ways to do so:
But, you need to give them a reason for leaving you their email address. A “tit-for-tat” strategy is a surefire way to gain more subscribers — that’s where subscription incentives (also known as lead magnets) step into the picture. Try discounts and gifts, or opt for digital products such as ebooks, whitepapers, CC0 images, and exclusive content for subscribers. 3. Network and collaborate with related professionsCommunity is everything, and as a professional photographer, you should build yours day by day. Depending on your area of expertise, you’ll need to nurture relationships with plenty of other professionals:
You get the gist. Word of mouth is powerful and, in many cases, will help you book more clients. If you’re unable to make friends IRL while networking at industry events, you can do it online:
Photographer Mijoo Kim collaborated with imma, a virtual influencer, creating an interesting project which marries photography, AI, and digital arts, placing virtual reality in a tangible setting: 4. List in local directoriesWhile they’re not quite as influential as they once were, local directories are still used in 2022. They’re not only a source of free backlinks which can boost your SEO performance overall, but you’re likely to get referral traffic too. Many directories rank in Google for local photography keywords. Here’s what the SERP currently looks like for a local town search, ‘photographers Middlesbrough’: 4 out of 5 of these results are directory pages. So if you’re looking for photography work in Middlesbrough, you’d best make sure you’re getting listed in these places! Most directories will allow a free listing, but have paid upsells to offer too, such as paying extra for a higher position in the results. Others offer pay-per-click or pay-per-lead models too; you’ll need to research it case by case. Here are some examples of free & paid directories you where could list your photography business: You can also search for niche-specific directories, like wedding or event suppliers. 5. Google My Business: the best asset for local businessesEven higher than directories in the Google search results, there are Google My Business listings. Sometimes referred to as the ‘map pack’. Unless people have a recommendation, it’s highly likely that this is how local prospects would search for a photographer. This is a condensed explanation of the setup, but there are two initial steps to get listed on Google My Business:
After that, it’s time to optimize your Google My Business account. Positive reviews and high-quality photos will matter the most to your potential customers, and they’ll influence your Maps ranking too. Upload some of your best materials, and kindly ask satisfied clients to help you with ratings. To prove your credibility further, add a local phone number so people can reach out with just a tap or a click. To learn more about optimizing your Google My Business profile, consider reading this guide from Search Engine Journal. 6. Write SEO-friendly blog articlesOne limitation of focusing only on Google My Business rankings is that you’ll only appear when someone searches specifically for a photographer. That’s valuable, of course, but there are many other search terms that might capture potential customers. That’s where writing blog posts come in. To get some ideas for SEO-driven blog articles, the best thing to do is to see which keywords other photographers are driving traffic from. Let’s take an example of wedding photographers using Susan Shek’s website. By entering the URL into Ahrefs, I can see her top traffic-generating pages:
All of these searches indicate that the searcher could potentially be getting married, and therefore in the market for a wedding photographer. It’s worth noting that Ahrefs can be a little pricey (starting at $99/month). There are some alternatives to Ahrefs that are cheaper, such as SE Ranking or Mangools which can perform similar functions. Every blog post and article you publish should be three things:
Now that we’ve covered that, let’s list the essential elements of an SEO-friendly blog article:
Illustrate each article with your work. Apart from giving genuinely helpful advice, each blog should hint that hiring a pro (you) to take care of things and create beautiful images is easier. It can take some time to get your blog off the ground, but once you nail your content creation process, things do start to get faster. You can even outsource it to scale up your efforts. If you’re looking for inspiration, Liam + Bee are wedding photographers with an amazing blog. It’s topically sectioned and covers the usual themes couples are interested in: To make things more personal and romantic, there are plenty of blogs putting couples in the spotlight — catering to all the moods and styles: 7. Build backlinks to your photography websiteBacklinks can be viewed as an ‘upvote’ to Google. Typically, the more websites that are contextually linking to your site, the more chance you have to rank in Google. So after you’ve produced all those great pages, building backlinks will help them to rank. But not all links are made equal. Like with article topics, the websites providing backlinks should be locally and topically relevant. Think of local pet stores, veterinary clinics, pet daycares, and pet sitters if you specialize in pet photography. Or simply blogs about pet-related topics. The second important thing is that these sites have good domain authority. There’s no hard and fast rule for what you should aim for, but typically higher is better (as long as it’s still relevant). You can check the website’s domain authority using tools like Ahrefs mentioned above, or here’s a free option for checking domain authority too. 8. Analyze your search performanceAfter all the work, it’s time to analyze your marketing efforts and learn if search engines connect you to your ideal clients. There are two essential tools you should use to track the results, improve, and come up with unique marketing strategies:
To top things off, consider using rank tracking tools to monitor your impact. If you have an all-in-one tool like Ahrefs or Semrush, there are rank tracking features built-in. If that’s too much for you, you can use a standalone rank tracker which has fewer features, but is cheaper. For example, I use Nightwatch’s rank tracker, which starts from around $33/month. It includes map rankings which is helpful for you as a photographer and just gives a straightforward overview of your keyword positions/trends. 9. Run PPC adsPay-per-click advertising extends your organic marketing efforts — sometimes inevitable to boost your work effectively. While search results don’t always show ads, there are times when your page won’t even get noticed if you don’t invest in ads. Consider this SERP for the keyword ‘business photoshoot london’, where the first screen is completely filled with ads. So after you’ve done everything to get your website, social media profiles, and landing pages in top shape, set the campaign budget. The financial resources will dictate the course of your campaign. If this is your first time working with paid advertising and both your experience and budget are low, manual bidding is the best strategy to start with. With manual bidding, you get to manually set the cost of each click on your ad (hence the name), but you can’t optimize the campaign once you set it off. Keyword research is the most important part of a PPC campaign. Think of the terms your potential clients would use to find you; here are some more tips:
To learn more about paid ads, read this Google Ads Best Practices guide and How to Create Google Ads in GetResponse. Most people probably describe “being active on social media” as liking, sharing, posting, and commenting, with algorithms in mind. That won’t be enough if you want to build a powerful social media presence and harness the possibilities of social media. You should also:
If you’re new to social media from the business perspective or are looking for inspiration, check out this list featuring top photographers to follow. 11. Get reviews and testimonials from current clientsWhen someone vouches for the quality of your work personally, with their name and reputation at stake — you know your work truly has value, and that’s when others believe it too! Still, plenty of people are shy and hate asking for testimonials, as if they’re fishing for compliments. If they told you they loved working with you, especially if they keep coming back, there’s no reason to refrain from asking for reviews! To make things easier, we’ve created this simple quote you can personalize and send to your existing clients: “Hi (client name), It was so good working with you on (project name)! I was wondering if you’d like to send a testimonial/review of my service; I’d like to include it on my website and social media. I hope we’ll work together again soon! Best, (your name and signature).” See? It’s not that hard! You can do it on autopilot and receive testimonials with even less effort with some email marketing automation. Once your receive testimonials and reviews make good use of them:
You can get more than quotes: testimonials also come as videos, blog reviews, star ratings, and user-generated content (their social media posts about your service). Here’s an example of how one photographer, Emma Jane, features her reviews on her website. And how the reviews on her Google My Business page help her appear at the top for the term “best photographer london”: SummaryYou should use all means of promotion to get your name and work out there — free and affordable. Here are the most important tactics for doing so:
These tactics are proven to work: some of them instantly, some take time, but all pay off and are worth your time! Printing via GetResponse Blog https://ift.tt/twW5XuH June 29, 2022 at 04:00AM French Railway Leader 3D Prints Spare Parts with Metal Filament and BASF’s Replique https://ift.tt/QSzGIoW Train rolling stock manufacturer Alstom (Euronext Paris: ALO) is partnering with BASF´s Replique to 3D print spare parts. Replique is on the move, having previously partnered with Miele and... View the entire article via our website. Printing via 3DPrint.com | The Voice of 3D Printing / Additive Manufacturing https://3dprint.com June 28, 2022 at 11:37AM Ceramic Electronics 3D Printing Receives $2.7M from Department of Energy https://ift.tt/kiTW1OI Earlier this year, the US Department of Energy (DOE) said it would grant $175 million to 68 R&D projects to create disruptive technologies that can strengthen the nation’s advanced energy... The... View the entire article via our website. Printing via 3DPrint.com | The Voice of 3D Printing / Additive Manufacturing https://3dprint.com June 28, 2022 at 08:35AM Building DED Metal 3D Printer Domestically Cuts Costs 2-3 Times for Indian Team https://ift.tt/5zHCmc1 The Indian Institute of Technology (IIT) Jodhpur recently announced that the university has developed a new directed energy deposition (DED) metal printing system. Aside from the machine’s laser, as... View the entire article via our website. Printing via 3DPrint.com | The Voice of 3D Printing / Additive Manufacturing https://3dprint.com June 28, 2022 at 08:02AM Can 3D Printing Make You Antifragile? Surviving Current Economic Shocks https://ift.tt/3yqkA6m In this, series we’ve looked at what being antifragile means and whether or not 3D printing can make a business antifragile. However, can 3D printing be antifragile as a good... The post Can... View the entire article via our website. Printing via 3DPrint.com | The Voice of 3D Printing / Additive Manufacturing https://3dprint.com June 28, 2022 at 07:03AM Fast and Affordable Metal 3D Printing Service Company: IN3DTEC https://ift.tt/oRmH21q Shanghai-based 3D printing service manufacturer IN3DTEC often makes the headlines for its affordable and industrial-grade 3D printing service. Today, IN3DTEC is becoming one of APAC’s biggest... View the entire article via our website. Printing via 3DPrint.com | The Voice of 3D Printing / Additive Manufacturing https://3dprint.com June 28, 2022 at 06:33AM
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Weird Studio https://ift.tt/a1SD3pL Weird Studio is an independent studio based in Florence, Italy, specialising in Graphic and Web Design. The studio was founded by Edoardo Cantarella and Giulia Tordi, who together provide consultancy and design direction. Commitment to craft is at their core: combining creativity and strategy, they shape strong identities. Working in a digital environment most of the time, the duo felt the necessity to focus on something totally different to stimulate their creativity. Thus, in 2019, they bought a proof press and started experimenting with some metal and wooden letterpress type. The pair tell us; “Since day one, we knew that the every minute spent getting dirty our hands was worth it. So we started printing some posters on our own, then some commissions arrived.” Today, Weird Studio provide small run letterpress printing and design service. Combining modern processes and antique printing techniques they always create something beautiful and unique. The duo conclude; “The feeling of creating something with your own hands is so satisfying that we decided to share it with the community: workshops, collaborations, events and other aggregating activities are surely the part we love most.” www.weird-studio.com
Printing via People of Print https://ift.tt/HFIjC1u June 28, 2022 at 05:01AM Online 3D Printing Service Sculpteo Announces New CEO https://ift.tt/zj3JGD9 Sculpteo, BASF’s French 3D printing service, announced that the company’s new CEO is industrial designer Alexandre d’Orsetti. Promoted from in-house, d’Orsetti was previously the head of... View the entire article via our website. Printing via 3DPrint.com | The Voice of 3D Printing / Additive Manufacturing https://3dprint.com June 28, 2022 at 01:07AM |
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