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10 of the Best Email Newsletter Software Out There https://ift.tt/3wOm4Bl Do you know which is the best email newsletter software for your company? Choosing the right email platform can be tough, as once you commit and start sending email campaigns, it’s hard to pause activity and start from scratch. You might miss a weekly newsletter or two. And then there’s the hassle of migrating your email list from one platform to another. There’s no single email newsletter software that’s “the best of them all.” There’s only the software that’s best for you… And we’re here to help you find which one is best aligned with your specific marketing needs. So, let’s dig into 10 of the best email newsletter apps on the market and make your job a little easier. Table Of Contents First, what’s email newsletter software?If you’re new to email marketing, the idea of email newsletter software might be alien to you. Instead of sending individual emails from your normal email program (Outlook, Gmail, etc), with a newsletter software product, you can build a list of contacts who receive your newsletter(s) on a regular basis. Inside your email marketing software, you can expect to see these key sections:
Now that we know what email newsletter software is, let’s get into 10 of the best to see if they will meet your business needs. Here are ten of the best email newsletter tools to consider1. GetResponse (yep, that’s us)Key featuresAlongside a slick UI (user interface) to make creating and sending your first email newsletter as easy as possible, GetResponse includes eight core features to help you craft the right type of email:
Here’s a quick video overview that shows you what the GetResponse Email Creator is capable of: Keep in mind GetResponse isn’t just about email. It’s truly an all-in-one marketing platforms that also offers a website builder, signup forms, webinars, Facebook ads, and much more. Free account?Yes—you can get a free trial account with access to all key features for 30 days. No credit card needed. PricingGetResponse has four pricing options available:
If you opt for a 12-month billing period, GetResponse applies an automatic 18% discount. If you opt for a 24-month billing period, GetResponse applies an automatic 30% discount. We’re nice like that. We know it takes time to perfect your email marketing craft. It’s not uncommon for our customers to run 6-month A/B testing, and email nurture campaigns can be several months long too. SummaryGetResponse is perfect for businesses looking to send their first email newsletter and for experienced marketing teams looking for a more modern approach to email marketing. With GetResponse, you get access to free customizable templates, set up your first newsletter campaign, and start monitoring your contacts’ user behavior — so you can make data-backed decisions for your campaigns. On top of that, you also get access to all the other marketing tools you’ll need to build a strong online presence, like the website builder, live chat, Facebook ads, and more. 2. MailChimpKey features
There’s also integration with Facebook and Instagram ads, landing pages, and postcards for large teams running campaigns cross-platform. Free account?Yes—MailChimp offers a free account that supports up to 2,000 contacts. Note that contacts and subscribers are different. A subscriber is an active subscriber who receives your email newsletter. A contact is someone who may have signed up then unsubscribed. Also, keep in mind that the MailChimp’s free account only lets you send your email campaigns immediately. The schedule function is only available in one of the paid plans. PricingMailChimp offers three paid packages:
You can also pay-as-you-go using an email credits plan. SummaryAt first, you may find it hard to get up to speed quickly with MailChimp — especially if you’re new to email marketing. But after some time of practice, you’d realize it’s a great tool. Once you’ve created your first email campaign, replicating an existing email is easy so you can tweak from there. And whenever you need help with something you’re doing for the first time, MailChimp has an extensive support library and is always responsive on Twitter. Related: MailChimp alternatives and competitors review 3. Campaign MonitorKey features
Free account?Yes—you can get an indefinite free account for audiences of five or less subscribers. PricingYou can sign up to Campaign Monitor via three different packages:
You can also choose to pay per campaign if you are an infrequent newsletter sender. SummaryIf you’re ready to start doing lots of smart marketing from your email database, Campaign Monitor gives you an aggregated view. So you have a high-level snapshot of your segments and audiences. For advanced teams, there are integrations with Salesforce, WordPress, and Shopify. This is ideal for those with great experience but can be daunting if you’re new to email marketing. In-depth comparison: GetResponse vs. Campaign Monitor 4. ConvertKitKey features
Free account?Yes—you can get a free trial of the Creator or Creator Pro package. There is also a free package for up to 1,000 subscribers. But it doesn’t support the migration of contacts from another tool and you can’t automate sequences or funnels. PricingYou can opt for one of two paid tiers with ConvertKit:
SummaryIf you are the creative type, Convert Kit is a great tool for going the extra mile in terms of design and imagery. Convert Kit reports 98% deliverability of its emails. While this sounds a high number, as your audience grows, more gaps may appear. In-depth comparison: GetResponse vs. ConvertKit 5. Constant ContactKey features
Free account?Yes – you can get a one-month free trial of the Email plan. PricingConstant Contact operates two pricing tiers for its email newsletter software:
If you prepay for six months, you can get a 10% discount and your first month free. If you prepay for 12 months, you can get a 15% discount and your first month free. SummaryThe simplicity of the email editor is a real standout for Constant Contact. User reviews suggest this is the best part about this particular email newsletter software. But on the flip side, the most impressive features like polls, coupons, and RSVPs are only available at the more expensive pricing tier. In-depth comparison: GetResponse vs. Constant Contact 6. MailerLiteKey features
Free account?Yes—the free plan offers many features for businesses with under 1,000 subscribers. You can also get a 14-day free trial of the premium license. PricingThere is only one premium tier so you can select your package by your number of subscribers:
Premium gives you access to 24/7 live support, white-labeling, custom HTML editor, templates, custom domains, and pop-ups. You can also save time by scheduling auto-resends and time-zone-based delivery. SummaryJennifer Jin, Digital Marketing Manager at Rainforest Partnership highlights feedback surveys as her favorite feature. “One of the coolest elements is the ability to send feedback surveys that are built into each email, so you don’t need to sign up for a third-party feedback service.” Jennifer also points out that she loves the look and feel of the templates. “They are more modern than other email newsletter software and don’t feel like a traditional email editor template.” In-depth comparison: GetResponse vs. MailerLite 7. SendinblueKey features
Free account?Yes—you can send up to 300 emails a day without handing over your credit card information. PricingYou can subscribe to one of three pricing tiers with Sendinblue:
SummaryIf you’re trailing email newsletters and have little experience, Sendinblue is a great option at a good price. But like most other tools featured in this guide, when you need to take your campaigns to the next level, you might be raising a business case for extra budget. In-depth comparison: GetResponse vs. Sendinblue 8. AWeberKey features
All you need to do is enter your website address and several suggestions appear after a few seconds of analysis. Free account?Yes—you can opt for the free account if you have 500 subscribers or less. You get a good chunk of AWeber features but miss out on testing, automation, and removal of its branding. PricingAWeber only has one paid tier:
If you have over 25,000 subscribers, you’ll need to get in touch with AWeber to discuss. SummaryThe smart designer is a major draw to AWeber for small businesses that don’t have a dedicated graphic designer or time to allocate to playing around with templates. The sliding scale subscriber model can get fiddly when growing an email audience and constantly changing payment models, though. In-depth comparison: AWeber alternatives and competitors 9. MailjetKey features
Free account?Yes—there’s no expiry date on Mailjet trials and you don’t need to provide credit card information. There’s also a free tier if you plan on sending less than 200 emails per day and/or 6,000 per month. PricingOnce you’ve chosen how many emails you want to send per month (30,000 to 900,000), you can choose from the following licenses:
SummaryIf you’re an enterprise with hundreds of marketing team members working on several campaigns at any one time, the role management feature stands out. The free tier is appealing but limited by the small number of emails you can send per day. 10. BenchmarkKey features
Free account?Yes—you can send up to 250 emails per month on the free plan. PricingThere are two paid options for Benchmark:
There is a discount applied if you pay annually. SummaryThere are lots of automation and testing features available in the Pro plan that will help your long-term marketing goals. First-time and trial users may not see the benefits of this email newsletter software until they pay for the next tier up. ConclusionThe raft of options for email newsletter software ranges outside of this top 10. This can make finding the best email newsletter software a daunting task. Rather than starting a trial and setting up accounts with these 10 (and any other email platform), we’re confident you’ll love GetResponse. For example: Since starting out with GetResponse, Submission Technology, a lead generation agency, reports it has increased engagement to the tune of a 31% open rate. It also boasts a 7.31% unique click-through rate and 99.2% email deliverability rate. Gemma Seager, Team Leader of Email & Push Notifications at Submission Technology, particularly loves the Contact list segmentation & A/B testing in GetResponse: “Contact list segmentation and regular A/B testing allow us to check what really resonates with specific groups of contacts. We collect and analyze data and act on it during next campaigns.” Printing via GetResponse Blog https://ift.tt/2Xap2TD May 31, 2021 at 02:03PM
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