The post How to Use Pinterest to Grow Your Photo Business (Step-By-Step Guide) appeared first on Digital Photography School. It was authored by Darina Kopcok.
Do you use Pinterest to market your photography services?
Because here’s the thing: Millions of potential clients use Pinterest. In fact, 250 million people around the world use Pinterest every month, and this number continues to grow.
Most people think of Pinterest as a social media platform, but it’s actually a search engine that’s driven by search and discovery. Statistics show that nearly half of online users search in Pinterest before turning to Google. It has an incredible power to drive traffic to your site and grow brand awareness. Visitors from Pinterest convert into leads or sales faster than those from social media networks.
One reason is that Pinterest has a much longer shelf life than social media. Once an image is uploaded to an Instagram or Facebook feed, it gets buried quickly. With Pinterest, your pins will have staying power and benefit you more the longer they’re around.
Now that you know why Pinterest is so great…
…let me tell you how you can gain traction on Pinterest, fast.
Step 1: Get a business account
In order to use Pinterest effectively for your photography business, you’ll need to sign up for a free Business account. A Business account will allow you to monitor your analytics from within Pinterest. This will give you important information about the boards and pins that are most popular with your audience.
These insights can help you increase your engagement and pin more effectively.
Step 2: Create a succinct Pinterest profile
Your Pinterest profile needs to be short and to the point. It needs to let people know what you do. Are you a wedding shooter? Do you specialize in personal branding portraits? Include it in your profile.
For example, my main income comes from commercial and still-life photography, but I’m also a photography mentor. This third aspect of my business is the focus of my Pinterest account. Therefore, it’s the focus of my profile biography.
Step 3: Organize your board for your viewers
If you want to promote yourself as a photographer, you must always keep your target audience in mind. Your boards are not for you; they’re for your viewers, and so you need to speak to what they might be looking for when they log onto Pinterest.
This doesn’t mean you can’t have boards on crafting and cooking. It just means that you need to hide these non-business boards from public view.
Just remember, all of your visible boards must be relevant to potential clients.
Since I’m a food photographer, most of my boards feature beautiful images of food, organized into topical boards such as Salads, Desserts, Main Dishes, etc., as well as themes such as food photography lighting and styling.
And since I mentor food bloggers and emerging photographers, I also have boards such as Learn Food Photography as well as Blogging Tips. Use basic names for your boards that will be searchable and easy to find.
Your boards should be organized from most relevant to least relevant, not by alphabetical order. Have your first board feature your own photography only; you want to show potential clients what you can do. Clean up your own boards and create new ones.
You’ll quickly see a big difference in your Pinterest traffic.
Step 4: Use keywords in your descriptions
Pinterest works similarly to Google – users search for specific content they’re interested in by using keywords.
In fact, keywords are the number-one tool for content discovery.
That’s why each of your boards should have a description using keywords or using hashtags created from keywords. Also, use as many keywords as possible in your pin descriptions. General keywords make your content easier to discover.
You can also use keywords to attract potential clients in your region. If you live in Portland and want to attract brides in your area, use keywords like “Portland Bride” or “Portland Weddings.” Add them to all of your descriptions and alt tags. Local keywords are underused and undervalued, especially in small markets, so they can make a big difference.