Who Do Viewers Most Want To See In A Super Bowl Ad?

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Who Do Viewers Most Want To See In A Super Bowl Ad?

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A new poll finds that Taylor Swift is the top celebrity people want to see in a Super Bowl commercial and the top act they’d like to see in the game’s halftime show.  

Unfortunately for fans, she’s not slated to be in any Big Game ads or the halftime show although she’ll likely be at the game to root for the Kansas City Chiefs and her boyfriend Travis Kelce. 

It’s not huge surprise to see the wildly popular Swift ranked as the most wanted celeb for ads and halftime entertainment. 

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What’s a little surprising is that Donald Trump ranked third (behind Snoop Dog) as a celebrity fans want to see in an ad.  

The nationally representative poll of 1,000-plus Super Bowl viewers was conducted by Platinum Rye Entertainment, part of Omnicom marketing agency TMA. 

The poll found that viewers want funny commercials (71%) followed by ads with a nostalgic feel (17%).  

44% of those polled said they watch the contest “mostly for the game,” including 30% of women and 59% of men. Smaller numbers watch for the “experience” (24%), the commercials (18%) and the halftime show (14%).  

Three-quarters of those polled said they like the idea of “fan-generated” Super Bowl ads, which bodes well for Doritos’ decision to revive its “Crash The Super Bowl” promotion and Taco Bell’s plan to use photos of customers, taken with drive-thru cams.  

And a big majority said they want brand new ads in the game—85% said they prefer to see Super Bowl ads for the first time during the game while 12% said their preference was to see them initially in the days leading up to the game.  

That said, brands would seem to benefit from creating Super Bowl-related content outside of the game. 62% said they would be very likely or somewhat likely to engage with a brand’s Super Bowl content after the game.  

Asked about their Favorite spots from last year’s games, these brands made the top-10: Doritos, Budweiser, Pepsi, Coca-Cola, Dunkin’, Bud Light, State Farm, T-Mobile, Nike, Lay’s. Perennial Super Bowl advertisers one and all.  

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January 28, 2025 at 03:20PM