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Video Ads Are Most Popular Format For App Publishers https://ift.tt/3ruvxNu Video advertising is the most common way for app publishers to earn revenue for gaming and non-gaming apps. Some 82% of app publishers said they relied on video ads as a monetization method for games, compared with 78% for non-game apps, according to a global survey by Fyber and AdColony … Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members. Mobile Marketing via MediaPost.com: mobile https://ift.tt/2oB2PsH January 19, 2022 at 11:54AM
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