Verizon To Bring First 'Super Bowl FanFest' To 30 NFL Cities

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Verizon To Bring First 'Super Bowl FanFest' To 30 NFL Cities

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Verizon is throwing a big party for the Super Bowl, and fans of every NFL team have a chance to attend.

The telecommunications giant announced its upcoming, first-ever Super Bowl FanFest campaign, which will see Verizon hosting a series of experiential events across all 30 NFL cities on Feb. 9. Select locations will also offer fans access to exclusive merchandise.  .

“Super Bowl LIX is the most anticipated sporting event of the year but few get to experience it in person; we wanted to bring that collective excitement and energy to fans across the country with once-in-a-lifetime access they’ll never forget," Verizon CMO Leslie Berland said in a statement.

Beginning Jan. 3, fans will have the opportunity to enter for a chance at free tickets for themselves and guests to their team’s FanFast via a dedicated campaign page.

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To promote its big FanFest gameday party, Verizon is also releasing a campaign video depicting Verizon helicopters transporting the Super Bowl to various participating cities.

FanFest activations will include local food vendors and entertainment; interactive in-stadium experiences including football-themed activities on the field; and a chance to meet such NFL legends as former New York Giants running back Tiki Barber, former Tampa Bay Buccaneers linebacker Derrick Brooks and former Kansas City Chiefs running back Jamaal Charles.

The campaign could suggest a new Big Game advertising playbook for Verizon, emphasizing a more local focus across NFL team markets. During a recent earnings call with inventors to discuss its Q3 earnings report, Verizon Consumer Group CEO Sowmyanarayan Sampath cited a return to “the local market structure, local sales incentives, local marketing,” as one reason for brand momentum.

The campaign also arrives as Verizon attempts to build up revenue generated by its “perks” offerings to customers.

Sampath noted the importance of ensuring such perks were sufficiently  “compelling” to subscribers in order to achieve success. “It's going to have to be exclusive to Verizon and something our customers want and they can save money with it,” he said, describing one aspect of the strategy as providing “bucket list type opportunities,” such as “once-in-a-lifetime events for NFL, NHL, NBA and some of the best musical acts out there.”

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January 2, 2025 at 06:05PM