Two Yankees-Dodgers World Series Games Up 66% In Viewers

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Two Yankees-Dodgers World Series Games Up 66% In Viewers

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Through two games of the 2024 World Series between the New York Yankees and the Los Angeles Dodgers, TV viewing has skyrocketed versus a year ago -- up 66% to 14.6 million Nielsen-measured viewers on the Fox Television Network, Fox Sports streaming, Fox Deportes, and Univision.

This is the most-watched World Series after the first two games in seven years (2017). This is the 12th World Series meeting between the Yankees and Dodgers, with the most meetings ever between two teams in the World Series. The two teams are in the two biggest U.S. TV markets.

The second game of this year’s World Series had 13.4 million viewers. The first game came in at 15.2 million.

Game One featured a dramatic extra-inning game won by the Dodgers on a grand-slam home run by Freddie Freeman.

A year ago, the first two games between the Arizona Diamondbacks and Texas Rangers had 9.4 million and 8.2 million viewers, respectively, averaging 8.8 million viewers.

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Local market Nielsen-measured viewing data showed Los Angeles at a 17.3 rating/55 share, while New York was at a 10.3 rating /32 share.

The top advertisers and estimated ad spend, according to EDO Ad EnGage, on Fox Television Network, were Wegovy (with three airings, $343,040), Geico (eight airings, $267,810), Capital One (seven airings, $207,570), Kisqali (two airings, $198,640), T-Mobile Wireless (five airings, $195,640), Chevrolet (five airings, $189,000), Ro (seven airings, $161,920), Google (five airings, $149,240), Skyrizi (four airings, $135,690) and Progressive Insurance (six airings, $123,880).

Top-spending advertisers on Univision: BetMGM, Corona, Sonic Drive-In, Capital One, Papa John’s, Southern New Hampshire University, Volkswagen, Verizon Wireless, T-Mobile Wireless, and Boost Mobile.

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October 28, 2024 at 09:27AM