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TV, Movie Viewing Have Lost Share Of Overall Entertainment Time: Study https://ift.tt/3E8ZM1o Despite the boom in streaming, television and movie viewing have seen a decline in share of U.S. consumers’ overall entertainment time over the past two years, according to a new report from entertainment and technology research firm Interpret. TV and movie viewing time still commands the largest share, and its time-spent actually increased during the period. But their growth was significantly outpaced by other forms of entertainment — gaming, in particular — says the “Holistic Entertainment 2021” report. The syndicated report is based on detailed online surveys about entertainment behaviors among 9,000 U.S. consumers between 2019 and 2021. Broadcast and cable network viewing declined by about one hour per week over the period, but an increase in streaming services viewing offset the drop in time spent TV and and movies on the traditional distribution platforms. (Total hours numbers are not provided in the report summary release.) advertisement advertisement Mobile gaming consumption time rose by more than two hours during the study period, and music and podcasts also gained share. Time spent reading books, newspapers and magazines declined in share, as did attendance at live events — which was of course heavily impacted by COVID lockdowns and safety measures. “Overall, consumers’ time spent on entertainment is becoming more diverse,” summed up Brett Sappington, vice president at Interpret. “Movies and TV programming still represent the largest share of entertainment time, but other activities are rapidly encroaching. Young consumers in particular see gaming, short form video and livestreaming as valid, even preferable, alternatives to premium video content. The industry must continue to push the boundaries of entertainment to engage with consumers and remain relevant over time.” Mobile Marketing via MediaPost.com: mobile https://ift.tt/2oB2PsH December 1, 2021 at 08:47AM
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April 2023
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