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Top 25 B2B Content Marketing Influencers and Experts To Follow #CMWorld 2021 https://ift.tt/3ieiRGB The in-personal and virtual Content Marketing World 2021 is finally upon us. As the largest content marketing conference in the world, CMWorld brings together a leading array of talented professionals who are filled to the brim with curiosity for future trends, marketing insight, and aspirations for new levels of success in the post-pandemic world. For the past 13 years leading marketers from all over the world have joined to gather in Cleveland, Ohio for one of the world's most authoritative content marketing events, and this year's Content Marketing World returns for in-person networking and learning, after taking place entirely in the virtual realm in 2020. Readers of our blog know we have a long history with the conference starting at the beginning, with 11 years of speaking and attending along with eight years during which we partnered with the Content Marketing Institute to develop speaker and influencer content marketing campaigns. A TopRank Marketing tradition that has been imitated in recent years but never truly duplicated is our annual list of content marketing experts ranked according to their social influence, a helpful compilation derived from the hundreds of excellent #CMWorld 2021 speakers. List Methodology: For this list we utilize the Traackr influencer marketing platform to filter the content marketing subject matter experts who are speaking at the current year's Content Marketing World conference — using a large number of criteria including the relevance of the individuals to the topic, the degree to which their networks engage, the size of their networks, and other factors. Online data is pulled in from blogs, Twitter, Facebook, YouTube, Instagram, LinkedIn and other social platforms. The focus topic in question is most undoubtedly "content marketing," and everyone included on this list is:
25 Content Marketing Influencers Speaking at CMWorld 2021Ann Handley @MarketingProfs Chief Content Officer, MarketingProfs Presenting: The Art of Storytelling: Telling True Stories Well Jay Baer @jaybaer Founder, Convince & Convert Presenting: How to Lower the Three Drawbridges of Content Success John Jantsch @ducttape Founder, Duct Tape Marketing Presenting: Rethinking the Customer Journey Michael Brenner @BrennerMichael Content Marketing Agency CEO & CMO Influencer, Marketing Insider Group Presenting: 10 Steps To Optimize Your Content Marketing Program for ROI Presenting: How to Define and Build Your Content Marketing Strategy Andy Crestodina @crestodina Co-Founder & CMO, Orbit Media Studios Presenting: From Keyphrases to Content: The SEO Workshop for Hands-on Marketers Bernie Borges @bernieborges Vice President Global Content Marketing, iQor Presenting: How to Produce Epic Content by Conducting Epic Interviews Carla Johnson @CarlaJohnson Marketing & Innovation Strategist, Keynote Speaker & Best Selling Author Presenting: Courageous Creativity: How Content Marketers Get to "YES!" with Bold Ideas Andrew Davis @DrewDavisHere Keynote Speaker & Best-Selling Author, Monumental Shift Presenting: Embrace The Constraints: Why Adding Constraints Sparks Creativity, Inspires Action & Creates Better Content Ardath Albee @ardath421 B2B Marketing Strategist & CEO, Marketing Interactions Presenting: Building B2B Buyer-Driven Digital Experiences Amy Balliett @AmyBalliett Founder & CEO, Killer Visual Strategies Presenting: Building B2B Buyer-Driven Digital Experiences Melanie Deziel @mdeziel Chief Content Officer, StoryFuel Presenting: Prove It: Using Content as Evidence of Your Most Important Claims Doug Kessler @dougkessler Creative Director & Co-Founder, Velocity Partners Presenting: Ask A Dev: Why Your Content Team Needs Developers! Pam Didner @PamDidner Author, Founder & VP of Marketing, Effective Sales Enablement Presenting: Create A Scalable Global Content Marketing Strategy in 7 Steps Presenting: Let's Get Glocal...Balance Global and Local for Content Marketing Kathy Klotz-Guest @kathyklotzguest Founder, Keeping It Human Presenting: Yes And...And the Culture of Now: Why the Future of Marketing is Improv Erika Heald @SFerika Marketing Consultant, Erika Heald Consulting Presenting: How to Conduct a Social Media Audit That Helps Your Community Thrive Meryl Evans @merylkevans Digital Marketing Professional, meryl.net, Equal Entry, ProResource and Diamond Presenting: Accessibility Is Everyone's Job — Marketing Included Michele Linn @michelelinn Co-founder and head of strategy, Mantis Research Presenting: From Flat to Fascinating: 8 Essential Elements to Help Your Original Research Stand Out A. Lee Judge @ALeeJudge Co-Founder & CMO, Content Monsta Presenting: The Content Remix: Turning Familiar Into Original Presenting: The Future of Work: The Importance of Mentorship Programs Shafqat Islam @shafqatislam CEO, Welcome Presenting: Embracing the Silver Linings: Applying What We've Learned to Build Better Connections (& Become Better Marketers) Zontee Hou @ZonteeHou President & Chief Strategist, Media Volery Presenting: Content Optimization & Distribution Workshop Presenting: Data & Storytelling: Using Social Insights to Shape Your Content Michael Barber @michaeljbarber Brand Consultant and Marketing Strategist, Presenting: Email Marketing for 2021 and Beyond Presenting: Open Rate Is Dead: What Marketers Need to Know About iOS15 Jessica Best @bestofjess Vice President, Data-Driven Marketing, Barkley Presenting: Email Marketing Workshop: What Works and What Doesn't Work Joe Lazauskas @JoeLazauskas Head of Marketing, Contently Presenting: What Buyers Want from Content Marketing -- And Where Marketers Are Falling Short Joe Pulizzi @JoePulizzi Founder, The Tilt Presenting: 10 Content Strategies in 20 Minutes: What Corporate Content Creators Can Learn From Content Entrepreneurs Tequia Burt @TequiaBurt Global Blog Editor, LinkedIn Marketing Solutions Presenting: How LinkedIn is Using its Blogs as a Vehicle for Building Diversity Against a Backdrop of Growth Even the most detailed statistical analysis, no matter how deep and well-researched, can only take you so far in finding the people who you'll consider the most helpful and influential in your own daily professional marketing lives, which is why we'd love it if you'd please share the name of other content marketers that influence you the most in the comments section below. To further your own content marketing expertise, here's a bonus list of some of our best recent posts about content marketing:
The post Top 25 B2B Content Marketing Influencers and Experts To Follow #CMWorld 2021 appeared first on B2B Marketing Blog - TopRank®. Mobile Marketing,SEO via Hubspot https://ift.tt/2wiHYzh September 28, 2021 at 09:51AM
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