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Tinder Miniseries Wins ANA's Diamond ECHO Award https://ift.tt/q1dyFZa
Tinder won for a campaign titled “Swipe Night,” a live-action miniseries that was available only within the Tinder app. It was created by the 72andSunny ad agency. The jurors for the Diamond ECHO were marketing executives from Kimberly-Clark, Coca-Cola, BlackRock, NBCUniversal, FCB, Citi, Accenture Interactive, Rapp, and Santander Bank. Tinder also won the gold award for mobile. The top email honor — a gold ECHO — recognized the “We Got You, Baby” campaign for Huggies/Kimberly Clark, created by Accenture Interactive and Droga5. This effort also won gold in the CRM/Customer Loyalty and Consumer Products & Services categories. advertisement advertisement MediaCom and Choreograph won a new award, taking the gold Marketing Data Strategy of the Year award for a campaign titled “Vaccine Readiness Model.” This was created to help Walgreen’s identify COVID-19 vaccine prospects. The model utilized multiple data points to create an algorithm that predicted vaccine readiness. Gold social media awards recognized the Mac/Digital opening campaign for Mac Cosmetics, created by Wunderman Thompson Argentina, and The Golden Oven campaign from McCain and FCB Canada. Two gold ECHOs were awarded in a few categories. The international awards, founded in 1929, were presented in connection with the ANA’s Masters of Data & Technology Conference in Orlando. Other gold winners included: Customer acquisition Reaching The Full Potential In Hair Care And In Business, Harklinkken and Nordid. Campaign for CSR/Social Good Degree Inclusive — Unilever and Wunderman Thompson Argentina Missing Voices — Voces de la Ausencia Campaign For Under $250,000 It’s Not OK — Truecaller and Wirality Media Data-Driven Technology The win-win-win lottery — Varelotteriet and Ambitions Data-Inspired Insight Act Too — me too. and FCB/SIX Emerging Technologies Everest Expedition AR Experience — National Geographic Partners and Signal Theory Not For Profit Just As Long As You Pay-- SSickKids Foundation and Cossette Retail & Etail How India's underdogs won Flipkart the Festive Battle — Flipkart and McCann Worldgroup India/ MRM India Mac Digital Opening — Mac Cosmetics and Wunderman Thompson Argentina Video Content Through Your Eyes —Sony Music / Incucai and Wunderman Thompson Argentina Swipe Night — Tinder and 72andSunny Branded Content The Unignorable Notification — Duolingo Inc and Jotacom Swipe Night — Tinder and 72andSunny Campaign for CSR/Social Good Degree Inclusive — Unilever and Wunderman Thompson Argentina Missing Voices — Voces de la Ausencia Consumer Products & Services Huggies "We Got You, Baby," Huggies / Kimberly-Clark with Accenture Interactive and Droga5 Quarantensions — Dole Sunshine Company with Campbell Ewald and Spark Foundry Mobile Swipe Night — Tinder and 72andSunny Through Your Eyes — Sony Music / Incucai and Wunderman Thompson Argentina The international awards, founded in 1929, were presented in connection with the ANA’s Masters of Data & Technology Conference in Orlando.
Mobile Marketing via MediaPost.com: mobile https://ift.tt/mGudWnR March 30, 2022 at 12:23PM
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