'The Walking Dead' Launching Location-Based AR Game

'The Walking Dead' Launching Location-Based AR Game

https://ift.tt/2Kno9kk

The location-based, augmented reality game relating to “The Walking Dead” is being launched globally on July 12, according to AMC and Next Games.

“The Walking Dead: Our World” lets players fight walkers on the streets, in a park or in their living room. The AR app will be available for iOS and Android. The game was announced earlier without a release date.

Like Pokémon Go, the game lets players see characters, in this case zombies, and take pictures or shoot them, as shown in a video from Next Games, the developer of “The Walking Dead: No Man’s Land” and the latest AR game.  Players can team with others to join weekly challenges as they collect characters in the app.

“Players won’t need to face the apocalypse alone; with Rick, Daryl, Michonne and all their favorite characters from “The Walking Dead” fighting by their side,” stated the announcement by AMC.

Jurassic World also recently launched an augmented reality mobile app to help promote the movie.

Mobile Marketing

via MediaPost.com: mobile https://ift.tt/2oB2PsH

June 29, 2018 at 09:34AM