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The Trade Desk Taps Vevo's Carson As 1st Chief Revenue Officer http://bit.ly/2WWbFCh The Trade Desk, which has emerged as a marketer leader servicing agencies and clients on programmatic media-buys, has named digital ad industry veteran Jonathan Carson its first Chief Revenue Officer. He joins from Vevo, where he also was Chief Revenue Officer, and prior to that was CEO of digital at Nielsen, where he led the audience measurement firm’s digital and mobile strategy across more than 70 countries. Carson joined Nielsen when it acquired the social media analytics company, BuzzMetrics, which he co-founded and led as CEO. advertisement advertisement Mobile Marketing via MediaPost.com: mobile http://bit.ly/2oB2PsH May 23, 2019 at 09:10AM
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April 2023
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