Tea-ser: 'Gossip Girl' Stars Share Betty Booze Vodka Iced Teas

https://ift.tt/7y3lQHK

Tea-ser: 'Gossip Girl' Stars Share Betty Booze Vodka Iced Teas

https://ift.tt/nJeQZLq

"Gossip Girl" stars Blake Lively and Zuzanna Szadkowski, who played her maid Dorota, reunite in a 76-second spot  to enjoy Betty Booze, a canned cocktail by Lively's beverage brand.

The Maximum Effort creative blurs the line between fiction and reality. Viewers assume they are about to share gossip, but instead, they share tea: Betty Booze vodka iced tea with Meyer lemonade. The plus for "Gossip" fans: They stay in character. Even when Lively questions her friend's new American accent. "Allergies," she replies.

The spot, directed by Oren Brimer, runs across social and digital channels. It introduces Betty Booze's new lineup, including Betty Booze Passion Fruit.

"Balanced, crisp, nothing artificial," Szadkowski says as she pours her cocktail into a teacup. Lively adds: "Which is hard to find around these parts."

advertisement

advertisement

Lively debuts her Betty Buzz brand in 2021 with sparkling mixers before adding tequila and bourbon canned cocktails under the Betty Booze line in 2023. Dan Donovan, Maximum Effort’s Chief Creative Officer, told Agency Daily: "We wanted to show how Betty Booze vodka iced teas are a great way to enjoy a summer day. Whether you’re on a beach, at a BBQ or in a park on the Upper East Side."

The ad agency was founded by co-founded by Ryan Reynolds, Lively's husband, and George Dewey.  Its client roster also includes campaigns for Aviation Gin, Mint Mobile, Match.com and Peloton.

Mobile Marketing

via MediaPost.com: mobile https://ift.tt/nqMrsDy

July 3, 2025 at 10:56AM