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Subscription-Based Video Apps Outpace Ad-Supported Services By Viewer Hours https://ift.tt/3xqvTHm As consumers spent more time at home during pandemic lockdowns, they also expanded their consumption of over-the-top video (OTT) services. Amid the growth of “cord-cutter” and “cord-never” households, people found programming on apps for connected devices, such as smart TVs and mobile phones. Consumption of apps or services that don’t … Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members. Mobile Marketing via MediaPost.com: mobile https://ift.tt/2oB2PsH November 26, 2021 at 09:03AM
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April 2023
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