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Report Launch: Check Out PSFK’s Shopper Data Debrief http://bit.ly/2DgQyCS Brick-and-mortar retailers have traditionally been more limited in the type of data that they could collect compared to their online counterparts. However, new technologies now provide sophisticated tools to give them a real-time window into shoppers’ actual behavior and engagement within the physical space in ways that were previously impossible. While this new technology infrastructure has transformed the physical store into a valuable resource for the collection of data, much of this information is off-limits without participation from shoppers, who are becoming increasingly concerned about how their personal data is being used. Retailers will have to navigate conflicting desires for a personalized in-store experience and a growing concern over data privacy, offering consumers a clear value in exchange for sharing their data in order to unlock key insights. PSFK’s Shopper Data Debrief highlights the ways in which retailers and shoppers can both benefit from this new relationship. The report provides best-in-class examples and actionable insights on how to best leverage shopper data in order to create a mutually beneficial exchange that maximizes operational efficiencies while providing a more personalized and responsive customer experience. Featuring over 30 pages of research and analysis, including six key levers for harvesting shopper data, 18 best-in-class case studies and a list of key data partners, our Shopper Data Debrief will provide retailers with the necessary tools to develop a comprehensive strategy for effectively capturing and leveraging data within the physical footprint in order to improve end-to-end operations, increase ROI and drive better customer experience. The Shopper Data Debrief by business intelligence service PSFK outlines how retailers can leverage new tools to capture shopper data in the physical store, creating a mutually beneficial value exchange that allows them to refine operations and offer a more personalized in-store experience. This report is part of a series of reports focusing on retail innovation and customer experience to inspire the members of our business intelligence services. For a copy of this report, please visit: psfk.com/shopper-data-debrief Brick-and-mortar retailers have traditionally been more limited in the type of data that they could collect compared to their online counterparts. However, new technologies now provide sophisticated tools to give them a real-time window into shoppers’ actual behavior and engagement within the physical space in ways that were previously impossible. While this new technology infrastructure has transformed the physical store into a valuable resource for the collection of data, much of this information is off-limits without participation from shoppers, who are becoming increasingly concerned about how their personal data is being used. Retailers will have to navigate conflicting desires for a personalized in-store experience and a growing concern over data privacy, offering consumers a clear value in exchange for sharing their data in order to unlock key insights. Mobile Marketing via PSFK http://www.psfk.com/ April 16, 2019 at 04:41PM
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