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Report Launch: Check Out PSFK’s New Automotive CX Debrief https://ift.tt/2Jd2DOK Traditionally, the experience of buying a car has seemed confusing, intimidating and outdated to modern consumers—but in response to new demands, car manufacturers and dealers have had to rethink the automotive customer experience. By implementing tactics developed by a new class of direct-to-consumer brands, they are able to ensure that the experience is consistent across all touchpoints and channels, whether a customer is browsing on an OEM’s website or visiting a dealership, while offering more flexible solutions and guidance to mitigate some of the major pain points associated with this important purchase. PSFK’s latest report, The Automotive CX Debrief, outlines the major pillars that automotive brands are leveraging in order to transform the way that vehicles are marketed and sold. From empowering customers to conduct the car buying process online to offering flexible, commitment-free alternatives to vehicle ownership, automotive brands are embracing direct-to-consumer tactics in order to remove friction, add value and build long-term loyalty. Featuring over 30 pages of research and analysis, including 6 trends-based pillars, over 18 best-in-class examples of engaging automotive CX and 1 in-depth interview with a pioneer of DTC automotive retail, our Automotive CX Debrief will provide automotive retailers with a roadmap for improving the car buying and ownership experience. It also provides lessons for brands and retailers in any industry to rethink entrenched models and create an end-to-end experience that meets consumers’ elevated expectations. Traditionally, the experience of buying a car has seemed confusing, intimidating and outdated to modern consumers—but in response to new demands, car manufacturers and dealers have had to rethink the automotive customer experience. By implementing tactics developed by a new class of direct-to-consumer brands, they are able to ensure that the experience is consistent across all touchpoints and channels, whether a customer is browsing on an OEM’s website or visiting a dealership, while offering more flexible solutions and guidance to mitigate some of the major pain points associated with this important purchase. Mobile Marketing via PSFK http://www.psfk.com/ March 14, 2019 at 06:50AM
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