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PSFK Launches The CX Playbook 2020 https://ift.tt/2svOz7o PSFK Launches The CX Playbook 2020 The CX Playbook 2020 lays the groundwork for brands looking to build purpose-driven campaigns, products and experiences Today’s brands are competing against a new paradigm of conscious consumers and tech-enabled players, but they’ve been resorting to “cheap tricks” and illusive tactics to gain an edge. Does a limited-season line of eco-friendly clothes counteract years of wasteful production? Will an updated Terms of Service page help restore consumer trust in the wake of data-collection controversies? Unfortunately, these altruistic initiatives act as little more than temporary Band-Aids. At most, they elevate a brand to top-of-mind for their audiences—but the inevitable disruptor is often just around the corner, with a startup edge, transparent processes and consumer-centric approach, seamlessly gaining customers’ interest and trust through purpose-led brand experiences. The CX Playbook 2020 by PSFK (available as part of PSFK Premium Membership) lays the groundwork for any brand looking to effectively build purpose-driven campaigns, products and brand experiences that will sustain consumer interest and gain long-term loyalty. Based on PSFK’s robust trends-analysis across consumer-focused industries, the CX Playbook 2020 will guide retailers to success through three actionable steps, supported by nine trends-based initiatives, along with implementation strategies, consumer insights and best-in-class case studies. The 40+ page playbook includes:
Download the full report today to get a leg up on an evolving customer-brand journey. And watch this space for related insights in the coming weeks: CX Playbook Coverage Mobile Marketing via PSFK http://www.psfk.com/ May 31, 2018 at 01:42PM
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