Paramount Launching Its First Mobile-Only Plan In LatAm

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Paramount+ Launching Its First Mobile-Only Plan, In LatAm

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Looking to grow its subscriber base with a low-priced option in countries where high mobile phone use includes high mobile streaming rates, Paramount+ will launch its first mobile-only plan, starting in Brazil and Mexico on April 18. 

The plan will allow subscribers to stream ad-free content on a single mobile device. 

The Basic Plan will launch in Brazil for 14.90 reais ($2.82) a month or 133.90 ($25.36) a year, and in Mexico for 79 pesos ($4.18 a month or 709 ($37.48) a year. 

“This new offering is part of our broader strategy to scale Paramount+,” stated Marco Nobili, executive vice president and international general manager for Paramount+. “With multi-tier pricing options, Paramount+ will reach even more subscribers by fitting diverse customer choices and grow our global direct-to-consumer distribution. With mobile entertainment consumption increasing around the world, a mobile-only option will make our slate of programming more accessible to our audiences in mobile-first countries.” 

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According to Paramount’s internal studies, more than 50% of the online population in both Mexico and Brazil use the smartphone to access streaming services for watching on-demand TV and movies.

Netflix launched its first mobile-only plan in 2019 in India, before expanding it to other international markets.

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March 17, 2023 at 11:01AM