North America Leads In Programmatic Mobile Ad Spend

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North America Leads In Programmatic Mobile Ad Spend

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North America generated $3.2 billion in programmatic ad traffic across the Google Play Store and Apple App Store in Q2 2024, 50.2% of the global total of $6.37 billion down.

However, $1.4 billion of open programmatic app spend was lost to invalid traffic (IVT) worldwide

In North America, the mobile app IVT rate was 16.8%, down from 20% in Q1 2024.

Apple iPhone had a 64% market share in North America. 

Google Play Store apps had a 20% IVT, versus 17% for apps for the Apple App Store

The top app publishers were:

• Pandora--$3 million
• Scopely--$2 million
• MediaLab AI-Kik--$2 million
• IHeartMedia, Inc.--$2 million
• Audiomack Music Apps--$2 million
• X-Flow--$1 million
• Oakever Games—$1 million
• SoundCloud—$1 million
• Tunelin Inc.—$1 million
• BitMango—$1 million

Pixalate's data science team analyzed 5.1 million downloadable mobile apps in the Google Play and Apple App stores and over 50 billion global open programmatic advertising impressions in Q2 2024.

 

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Mobile Marketing

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September 29, 2024 at 08:07PM