NFL Kickoff 2021: Opening Game Up 19% To 24M Viewers
The opening game of the 2021 NFL season hardly missed a beat, amassing an eye-popping Nielsen-measured 24.4 million viewers on NBC, up 19% versus the same game a year ago.
The game featured the current Super Bowl champions Tampa Bay Buccaneers beating the Dallas Cowboys, 31-29, in a prime-time broadcast of the game the league calls NFL Kickoff.
A year ago, also on NBC, the Kickoff game pulled in 20.5 million, posting a 6.7 rating among 18-49; 5.3 rating (18-34); and 7.8 rating (25-54) where the then Super Bowl Champions Kansas City Chiefs beat the Houston Texans, 34-20.
TV advertising research companies EDO and iSpot.tv both said the game pulled in an estimated $60 million in national TV advertising. EDO says this was up 16% versus a year ago.
Top advertisers for this year’s game, according to iSpot.tv: Toyota Motor, (9 airings of commercials); Hyundai (7 airings); T-Mobile (6 airings); Bud Light, USAA and DraftKings (4 airings each); Buffalo Wild Wings, Progressive, and FanDuel (3 airings); Hulu, FTX, Warner Bros. Chevrolet, McDonalds, Samsung Mobile and Target (each with 2 airings).
In 2020, total NFL regular-season TV games were down an average 7% to 15.4 million viewers versus the previous season.
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September 10, 2021 at 05:46PM