MRC Issues OTT, CTV, SSAI Draft: Will Be Considered For Future Accreditation
The Media Rating Council (MRC) this morning released a draft of new guidelines and best practices for measuring advertising running over-the-top (OTT) and via connected TV (CTV), as well as when server-side ad insertion (SSAI) digital video is used.
The draft, which is the result of an initiative announced in July 2020 to identify challenges and propose solutions to ads running in these burgeoning video environments, will be a factor in future “accreditation considerations,” the MRC stated.
The full draft can be reviewed here, but the guidelines include:
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February 22, 2021 at 10:17AM