MRC Issues OTT, CTV, SSAI Draft: Will Be Considered For Future Accreditation https://ift.tt/3pIL0q4 The Media Rating Council (MRC) this morning released a draft of new guidelines and best practices for measuring advertising running over-the-top (OTT) and via connected TV (CTV), as well as when server-side ad insertion (SSAI) digital video is used. The draft, which is the result of an initiative announced in July 2020 to identify challenges and propose solutions to ads running in these burgeoning video environments, will be a factor in future “accreditation considerations,” the MRC stated. The full draft can be reviewed here, but the guidelines include:
Mobile Marketing via MediaPost.com: mobile https://ift.tt/2oB2PsH February 22, 2021 at 10:17AM
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April 2023
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