MRC Accredits Mediaocean Stack For Ad Verification Across Digital Media Including CTV

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MRC Accredits Mediaocean Stack For Ad Verification Across Digital Media, Including CTV

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Mediaocean this morning announced its Flashtalking ad-serving unit and its Protected Media ad-fraud mitigation service have received additional accreditations from the Media Rating Council (MRC), making their integrated tech stack the only independent ad server reporting MRC-accredited CTV impressions, desktop and mobile viewability and sophisticated invalid traffic (SIVT).

Mediaocean, which acquired Flashtalking and its Protected Media unit in 2021 is the primary media-buying processing platform used by major ad agencies to plan, buy and pay media.

This morning’s announcement did not delineate what the additional accreditation encompasses, per se, but the MRC previously announced that in October 2021, Protected Media was granted a new accreditation for both general and sophisticated invalid traffic detection and filtration covering digital display and video and CTV inventory; and continued accreditation for rendered viewable ad impressions across those platforms and formats.

In December 2021, the MRC voted to accredit Flashtalking’s display and rich-media ads requested and rendered ad impressions reported within device reports in desktop, mobile web, and mobile in-application environments; and continued accreditation for video ads requested and rendered ad impressions reported within Device Reports in desktop, mobile web, and mobile in-application environments.

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February 28, 2023 at 08:41AM