Mobile Spending Hits Record 55% Of Holiday Total

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Mobile Spending Hits Record 55% Of Holiday Total

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Consumers were more likely to be shopping on their phones during the recent holiday season, with about 55%, or $131.5 billion, of spending occurring on a mobile device, according to data compiled by Adobe Analytics. That percentage is up from about 51% last year.

Mobile shopping was highest on Christmas …

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Mobile Marketing

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January 7, 2025 at 02:48PM