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Mobile Marvel: Phone Now Accounts For Almost 40% Of All Digital Sales https://ift.tt/UBMhyn5 Email teams had better design all their emails for mobile, if they haven’t already. Mobile was the vehicle for 38.4% of all digital commerce in Q4 2022 — up from 35% in Q3, 34% in Q2 and 35.9% in Q4 2021, according to State of Digital Commerce, a new study from Comscore. In Q4 2022, mobile delivered $127.5 billion in sales, compared to $101.0 billion in Q4 2021 and $101 billion in the final quarter of 2021. In contrast, desktop still contributed $204.7 billion in sales in Q4, compared to $180.3 billion in the same period during the prior year. This was in a year in which ecommerce sales hit $1 trillion for the first time — $1.09 trillion, versus $904.3 billion in 2021, a 21% increase by Comscore’s calculation. The increase was driven largely by online grocery, apparel and computer/peripheral sales. In 2020, digital sales totaled $705.4 billion and in 2019 $615.1 billion. advertisement advertisement The top product categories for online sales were:
In terms of growth, these were the leading verticals: Event Tickets — +75% Digital Content — +60% Apparel & Accessories — +37% Video Games & Accessories — +31% Home and Garden —+25% Note: The data has been sourced from Comscore’s consumer panel and ongoing research, the company says. During last year’s holiday season, mobile brought in $92.6 billion and desktop did $146.5 billion in sales, for an overall total of $239 billion. In 2021, total sales reached $199.9 billion, of which $70.5 billion was contributed by mobile and $129.4 billion by desktop. November was the biggest month, comprising 44% of holiday sales. Mobile was used for $29 billion in grocery orders, and desktop $34.2 billion. In Q4 2021, mobile sales totaled $18.7. billion in the grocery category, and desktop $39.7 billion. The report was put together by Comscore’s Ian Essling and Jason Clough. Mobile Marketing via MediaPost.com: mobile https://ift.tt/JYOUMTX February 3, 2023 at 03:36PM
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April 2023
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