Mobile Mania: Celebrities Share Love Of Playtika Games

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Mobile Mania: Celebrities Share Love Of Playtika Games

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Hollywood's celebrities aren't shy about commercials. Three are sharing their love of mobile games in a national ad campaigns for Playtika, a mobile-games company.

Launching via broadcast and social media, the new creative, produced in-house, stars Sarah Jessica Parker for Solitaire Grand Harvest, Drew Barrymore for Bingo Blitz, Jason Alexander for World Series of Poker and Ty Pennington for Caesars Slots.

Sarah Jessica Parker is captured in a 30-second spot that pictures the "Sex and the City" star on set plugging Solitaire Grand Harvest, as the crew weighs in.

"Playtika masterfully designs mobile games that offer players a lighthearted and entertaining escape. I, along with so many others, love the challenge of competing against myself," said Parker.

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The ads sustain a multi-year partnership between Bingo Blitz and actress and talk-show host Drew Barrymore. Her recent spot shows a love for the game in the middle of an alien invasion.

"Seinfeld" star Jason Alexander appears in three ads for the official World Series of Poker (WSOP) app, sharing his own poker tips, including "The Right Call." 

Nir Korczak, Chief Marketing Officer at Playtika, said: "The synchronized launch of these epic, star-studded campaigns showcases the strength and universal allure of our diverse portfolio of category leading games."

Social gaming platform Playtika reported 34 million average monthly active users in 2022.

Bingo Blitz, Solitaire Grand Harvest, WSOP, Caesar Slots and Slotomania are free to download at the App Store and Google Play.

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December 28, 2023 at 09:52AM