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Mobile Apps Moving To 'Ethical' AI Label? https://ift.tt/3ls7M6i Artificial intelligence continues to infiltrate mobile devices. But expect this trend to get more personal in all kind of ways. Technology research consultant Gartner says this year nearly 50% of businesses will start spending on AI and chat-bot technology for mobile apps. But the more interesting part is, Gartner expects chat bots to shift into more “emotional intelligence” efforts through AI technology. This means businesses can build more “soft skills" into chat bots. Imagine, any hesitancy among potential consumers looking to buy a product or service -- something a computer/algorithm based chat-bot may be able to read -- can be addressed. advertisement advertisement Executives call the latest AI efforts “Ethical AI," which could be controversial in itself. Can an emotional-intelligence-fueled AI also have “ethical” status? How can businesses market this to consumers? What kind of disclosure would that mean? And more importantly, how can businesses juggle the obvious privacy-compliant issues? All this can be a touchy situation when trying to drill down to what consumers need, want, and expect, in an iffy cookie-less future, supplanted with more first-party data. So watch out for those different degrees of encouragement mobile apps can use while pitching products and services. Is that what mobile consumers want -- and from a warmer, chat bot entry point? Mobile Marketing via MediaPost.com: mobile https://ift.tt/2oB2PsH December 2, 2021 at 05:07AM
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